George Lois On His Creation Of The Big Idea
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George Lois On His Creation Of The Big Idea
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Author : George Lois
language : en
Publisher: Assouline Books & Gifts
Release Date : 2008
George Lois On His Creation Of The Big Idea written by George Lois and has been published by Assouline Books & Gifts this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Art categories.
The work of advertising's most famous art director.
101 Activities For Teaching Creativity And Problem Solving
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Author : Arthur B. VanGundy
language : en
Publisher: John Wiley & Sons
Release Date : 2008-03-11
101 Activities For Teaching Creativity And Problem Solving written by Arthur B. VanGundy and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-11 with Business & Economics categories.
Employees who possess problem-solving skills are highly valued in today?s competitive business environment. The question is how can employees learn to deal in innovative ways with new data, methods, people, and technologies? In this groundbreaking book, Arthur VanGundy -- a pioneer in the field of idea generation and problem solving -- has compiled 101 group activities that combine to make a unique resource for trainers, facilitators, and human resource professionals. The book is filled with idea-generation activities that simultaneously teach the underlying problem-solving and creativity techniques involved. Each of the book?s 101 engaging and thought-provoking activities includes facilitator notes and advice on when and how to use the activity. Using 101 Activities for Teaching Creativity and Problem Solving will give you the information and tools you need to: Generate creative ideas to solve problems. Avoid patterned and negative thinking. Engage in activities that are guaranteed to spark ideas. Use proven techniques for brainstorming with groups. Order your copy today.
Creative Mischief
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Author : Dave Trott
language : en
Publisher:
Release Date : 2009
Creative Mischief written by Dave Trott and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Advertising categories.
Advertising Today
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Author : Warren Berger
language : en
Publisher: Phaidon Press Limited
Release Date : 2001
Advertising Today written by Warren Berger and has been published by Phaidon Press Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Art categories.
Far more than a means of moving merchandise, advertising has become increasingly recognized not only as an art form in itself, but also as a defining element of popular culture. Advertising Todayprovides a thematic overview of the evolution of advertising around the world over the past 30 years, charting influences from the political and social upheavals of the 1960s to the revolution of the internet in the 1990s. Each chapter includes an intimate interview with a key figure in advertising - including Oliviero Toscani of the controversial Benetton campaigns, American-Express spokesperson Jerry Seinfeld, and John Hegarty of Bartle Boyle Hegarty, the creator of the world-famous Levis ads. In analysing specific advertisements, the book simultaneously acts as a history of global pop culture and a record of the social, cultural and geo-political temperature changes that affect our image-saturated environment. Included are over 500 advertisements originally seen in a wide range of media: print, television, billboards, the internet and even very recent, so-called 'guerrilla' advertising, in which practically anything (pieces of fruit, sand dunes on a beach, pavements) can act as a surface for promoting a product.
Designing A Concept Based Curriculum For English Language Arts
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Author : Lois A. Lanning
language : en
Publisher: Corwin Press
Release Date : 2012-11-26
Designing A Concept Based Curriculum For English Language Arts written by Lois A. Lanning and has been published by Corwin Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-26 with Education categories.
How to ensure your ELA teaching sticks One thing we know for certain: the Common Core will become yet-another failed initiative unless our curriculum provides a clear, unambiguous picture of how to teach for understanding. The solution? A concept-based curriculum. Where can you learn how to create one? Designing a Concept-Based Curriculum in English Language Arts. Fusing Lynn Erickson′s groundbreaking curriculum model with implementation guidelines and sample units, this important new book will put you on the fast track to using concept-based curriculum in your school or district. Lanning shows you how to design a curriculum that: Functions as a framework for lesson plans Unites the efforts of ELA teachers district-wide Addresses core standards while focusing on student understanding Creates a ripple effect helping to align curriculum, assessments, and instruction "Lois Lanning′s new book is a clear, practical, insightful, game-changer for teachers who want to move beyond collections of facts or lists of standards to authentic, meaning-rich curriculum. I would have been a much better English/Language Arts teacher with these ideas clear in my thinking! And my students would have been much better served." —Carol Ann Tomlinson, William Clay Parrish, Jr. Professor Curry School of Education, University of Virginia "Lanning′s experience and wisdom allow her to see the Big Picture when it comes to teaching kids about the Big Ideas we want them all to grapple with in the course of their time in schools." —Jim Burke, Author of The English Teacher′s Companion
The Tanning Of America
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Author : Steve Stoute
language : en
Publisher: National Geographic Books
Release Date : 2012-08-07
The Tanning Of America written by Steve Stoute and has been published by National Geographic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-07 with Business & Economics categories.
The business marketing genius at the forefront of today’s entertainment marketing revolution helps corporate America get hip to today’s new consumer—the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the “tanning” phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same “mental complexion” based on shared experiences and values, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce. The Tanning of America provides that very translation guide. Drawing from his company’s case studies, as well as from extensive interviews with leading figures in multiple fields, Stoute presents an insider’s view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream.
Iconic America
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Author : Tommy Hilfiger
language : en
Publisher: Universe Publishing(NY)
Release Date : 2007
Iconic America written by Tommy Hilfiger and has been published by Universe Publishing(NY) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Americana categories.
What is America? It's Monopoly and Mickey Mouse, but also Sinatra and Fred Astaire. It's the Declaration of Independence, but it's also Barbie and Playboy, Winslow Homer and Rudi Gernreich's topless bathing suit. This juxtaposition of images reflects America's unique eclecticism, and the unprecedented influence that the images of America's pop culture have had on the world. This book works as a great treasury of Americana, and as a mischievously enjoyable observation on all things truly American. Fashion designer Tommy Hilfiger and famous adman George Lois have crafted an enlightening book, searching American history to find over 350 people, symbols, and things of import. Their iconic and iconoclastic choices are entertainingly presented through surprising visual juxtapositions.
Whatever You Think Think The Opposite
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Author : Paul Arden
language : en
Publisher: Penguin UK
Release Date : 2006
Whatever You Think Think The Opposite written by Paul Arden and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Logic and common sense have a habit of leading us to the same conclusions. If you are going to make your mark on the world, you have to start thinking differently. To think differently, you have to think illogically. This book looks at life the wrong way, in a bid to explain the benefits of making wrong decisions.
Hegarty On Creativity
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Author : John Hegarty
language : en
Publisher:
Release Date : 2014
Hegarty On Creativity written by John Hegarty and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Advertising categories.
A look into what lies behind creativity from one of the advertising industry's leading players
Ali Rap
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Author : George Lois
language : en
Publisher: Taschen America Llc
Release Date : 2006
Ali Rap written by George Lois and has been published by Taschen America Llc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Art categories.
Before there was hip-hop: from the publisher that brought you the biggest book on Ali, here comes the smallest This book contains over 300 rap rhythms, witticisms, insults, wisecracks, politically incorrect quips, courageous stands and words of inspiration from the mind, heart and soul of the brash young Cassius Clay, as he steadily grew into the magnificent man who is Muhammad Ali. From a narcissistic self-promoter who eventually became a man of enduring spirituality through a journey of formidable tests, Ali has emerged as a true superhero in the annals of American history, and the Worldwide Ambassador of Courage and Conviction. This fresh, first-person book serves as a hilarious and moving hands-on autobiography by Muhammad Ali, the intrepid man of action who spoke in soundbites, all wittily and powerfully visualized by the provocateur graphic designer, George Lois. Important Dates: ? Dec. 11, 2006: 25th Anniversary of Ali's last fight ? Jan. 17, 2007: Ali's 65th birthday Co-published with ESPN Books, the launch of Ali Rap will be supported with an unprecedented marketing and publicity blitz from ESPN, America's #1 sports media outlet: ESPN Television: ? Ali Rap, The Movie: original 1-hour special based on the book. Through actual Ali clips as well as celebrity performers, the show will feature the most colorful and powerful quotes from him over the course of his life. (debut follows the Heisman Trophy Awards: Dec. 9, 2006, 9 p.m.) ? Ali's Dozen, The Movie: original 1-hour special featuring Ali's 12 most important boxing rounds. (debuts Dec. 9, 2006, 10 p.m.) ? Ali's 65, The Movie: original 2-hour special tied to Muhammad Ali's 65th birthday, celebrating Ali's unique life and career.Fresh off his Emmy-winning ?Rhythm of the Rope, ? Johnson McKelvy will be the producer for this show. (debuts Jan. 3, 2007, 10 p.m.) ? Ali Rap Vignettes: 30-second shorts of Ali's most memorable declarations (running daily, Dec. 9, 2006 ? Jan. 17, 2007) ? TV Advertisements: 10- and 15-second spots for Ali Rap to air on ESPN, ESPN2, ESPN Classic and ESPNEWS (late Nov. 2006 ? early Jan. 2007) ESPN The Magazine: ? Substantial book excerpt (Nov. 2006) ? 5 ? 6 featured ads for the book (Oct. 25, Nov. 8, Nov. 22, Dec. 6., Dec. 21, 2006) ESPN Radio: ? Author interviews (Nov. 2006) ? On-air promotions and giveaways (Nov. 2006) ESPN New Media: ? Prominent feature on ESPN.com and ESPNBooks.com: book cover, description and excerpt, plus link to online retailer (Nov. 2006) ? Fully customizable E-card available for download ? Selected Ali Rap Vignettes featured on Mobile ESPN, ESPN Motion, ESPN Radio and ESPN 360. Facts about ESPN: ? ESPN, ESPN2, ESPN Classic and ESPNEWS Television networks have a combined average audience 2,011,000 households in America during primetime (average of 971,000 households over a 24-hour period). ? ESPN.com celebrated its 10th anniversary in 2005 with nearly 19 million visitors monthly, and has been the leading sports Web site every year since launch. ? ESPN Radio is now heard on more than 300 full-time affiliates covering 85% of the United States; 750 stations carry some ESPN programming, including the top 50 markets and 99 of the top 100. The author: Advertising communicator George Lois is known for dozens of marketing miracles that triggered innovative and populist changes in American and world culture. His most famous work includes the ?I Want My MTV? campaign, JiffyLube and Tommy Hilfiger ads, USA Today's breakthrough ?singing? TV campaign, and ESPN's ?In Your Face? campaign. He is also known as the legendary creator of the iconic Esquire covers of the 1960s. Lois is the author of five books of his work; his previous book is $ellebrity, dealing with his campaigns using celebrities in fresh and outrageous ways. Contributor: Ron Holland worked alongside George Lois in the glory days of the Creative Revolution as a pioneer copywriter of Big Idea advertising. They continue their never-really-separated lives working on their matchless kind of advertising to this day.