Creative Mischief
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Creative Mischief
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Author : Dave Trott
language : en
Publisher:
Release Date : 2009
Creative Mischief written by Dave Trott and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Advertising categories.
A User Guide To The Creative Mind
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Author : Dave Birss
language : en
Publisher: Lulu.com
Release Date :
A User Guide To The Creative Mind written by Dave Birss and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Mischief Marketing
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Author : Ray Simon
language : en
Publisher: McGraw-Hill/Contemporary
Release Date : 2000
Mischief Marketing written by Ray Simon and has been published by McGraw-Hill/Contemporary this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
In-your-face and with a definite entrepreneurial edge, Mischief Marketing shows readers how to employ highly unusual and creative marketing strategies and plans to achieve their business or career goals. Filled with tons of creative, off-the-beaten-path tactics, lessons, and tips culled from the notorious exploits and ingenious high jinx pulled by many famous and successful folk, from Steven Spielberg to Estee Lauder and Mother Teresa.
Super Strategist
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Author : Lesley Bielby
language : en
Publisher: Figure 1 Publishing
Release Date : 2021-04-27
Super Strategist written by Lesley Bielby and has been published by Figure 1 Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-27 with Business & Economics categories.
Super Strategist: The Art and Science of Modern Account Planning is the only modern guide to advertising’s arguably most vital discipline, that has been written with the passion of someone who’s found their calling and the wisdom of an industry veteran who is still actively leading strategy in a large, modern, full-service agency. Super Strategist is full of practical advice for newcomers and usable strategies and insights for experienced planners, or anyone with an interest in the discipline. Readers will find clear outlines of the role of account planners within an agency, including step-by-step plans to achieve success with clients large and small: how to conduct modern consumer research, develop and implement the creative brief, use data skillfully to protect and improve great work, and use all of these tools and more to influence the feather in the planner’s cap—the customer journey. Whether it’s called account planning, brand planning, strategic planning, or creative strategy, the goal is the same: to inspire brilliant work that is backed by rigor and data. Creative is still king, but in today’s fractured markets clients need to know their multi-million-dollar campaigns are supported by up-to-the-minute research and data-driven insights. Account planners ensure, as Douglas Atkins puts it in the foreword, that the work is idea-led, but consumer-informed. To find that perfect balance of art and science, the successful account planner is “X-shaped”: experienced in digital, social, communications and brand strategy, comfortable in creative and quantitative disciplines—a Super Strategist who is the fulcrum of any successful agency.
Creativity And Advertising
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Author : Andrew McStay
language : en
Publisher: Routledge
Release Date : 2013-06-19
Creativity And Advertising written by Andrew McStay and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-19 with Social Science categories.
Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of the ‘event’. Drawing on a diverse set of philosophical influences including Scotus, Spinoza, Vico, Kant, Schiller, James, Dewey, Schopenhauer, Whitehead, Bataille, Heidegger and Deleuze, the book posits a sensational, process-based, transgressive, lived and embodied approach to thinking about media, aesthetics, creativity and our interaction with advertising. Elaborating an affective account of creativity, McStay assesses creative advertising from Coke, Evian, Google, Sony, Uniqlo and Volkswagen among others, and articulates the ways in which award-winning creative advertising may increasingly be read in terms of co-production, playfulness, ecological conceptions of media, improvisation, and immersion in fields and processes of corporeal affect. Philosophically wide-ranging yet grounded in robust understanding of industry practices, the book will also be of use to scholars with an interest in aesthetics, art, design, media, performance, philosophy and those with a general interest in creativity. Andrew McStay lectures at Bangor University and is author of Digital Advertising, and The Mood of Information: A Critique of Online Behavioural Advertising and Deconstructing Privacy, the latter forthcoming in 2014.
One Plus One Equals Three
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Author : Dave Trott
language : en
Publisher: Pan Macmillan
Release Date : 2015-06-04
One Plus One Equals Three written by Dave Trott and has been published by Pan Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-04 with Business & Economics categories.
How do you make something out of nothing? Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.
Reconciling Copyright With Cumulative Creativity
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Author : Giancarlo Frosio
language : en
Publisher: Edward Elgar Publishing
Release Date : 2018
Reconciling Copyright With Cumulative Creativity written by Giancarlo Frosio and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Reconciling Copyright with Cumulative Creativity: The Third Paradigm examines the long history of creativity, from cave art to digital remix, in order to demonstrate a consistent disparity between the traditional cumulative mechanics of creativity and modern copyright policies. Giancarlo Frosio calls for the return of creativity to an inclusive process, so that the first (pre-modern imitative and collaborative model) and second (post-Romantic copyright model) creative paradigms can be reconciled into an emerging third paradigm which would be seen as a networked peer and user-based collaborative model.
Preparing For Adolescence Group Guide
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Author : James Dobson
language : en
Publisher: Gospel Light Publications
Release Date : 2005-12-08
Preparing For Adolescence Group Guide written by James Dobson and has been published by Gospel Light Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12-08 with Religion categories.
What do you say to an adolescent who’s getting ready to enter those turbulent teenage years? Dr. James Dobson, one of America’s leading family psychologists, knows how to speak directly and sincerely to today’s adolescents about the topics that trouble them most. Topics include avoiding feelings of inferiority, handling peer pressure, drug abuse, puberty, sexual development, menstruation, masturbation, romantic love, overcoming discouragement, sound decision-making and handling independence.
Gumby Imagined
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Author : Joan Rock Clokey
language : en
Publisher: Dynamite Entertainment
Release Date : 2017-11-15
Gumby Imagined written by Joan Rock Clokey and has been published by Dynamite Entertainment this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-15 with Art categories.
Clay animated superstar Gumby has made an indelible impact on our culture and continues to enchant and entertain generations. Filmmaker Art Clokey’s personal story is one of mystical adventure, tragedy, triumph, art, and most of all, love. This lavish career-spanning retrospective explores the legendary creator’s life and complete works. All of his many creations, including Gumby and Davey & Goliath, are interwoven with a rich tapestry of rare photos and stories — the ingredients for a fascinating tale.
Visions
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Author : Maggie Fetzer
language : en
Publisher: Page Publishing Inc
Release Date : 2019-09-05
Visions written by Maggie Fetzer and has been published by Page Publishing Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-05 with Biography & Autobiography categories.
After years of feeling sorrow and entrapment, Ellie Grayson makes a bold move to better herself, enrich her life, and begin again. Guidance and inspiration envision Ellie in new adventures through the blessings of an eight-year-old child known as Julia. Julia's gifts are wrapped in love with all the mystical scents and shades of purple. Ellie, her family, and her friends will relish in all the transitions instilled through Julia. Be among the many visitors to Oak Ridge Bed-and-Breakfast and witness an awakening in the Blue Ridge Mountains of Virginia.