The Tanning Of America
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The Tanning Of America
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Author : Steve Stoute
language : en
Publisher: Penguin
Release Date : 2011-09-08
The Tanning Of America written by Steve Stoute and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-08 with Business & Economics categories.
The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture. "He is the conduit between corporate America and rap and the streets-he speaks both languages." -Jay-Z "It's amazing to see the direct impact that black music, videos and the internet have had on culture. I've seen so many people race to the top of pop stardom using the everyday mannerisms of the hood in a pop setting. It's time to embrace this phenomenon because it ain't going nowhere!" -Kanye West When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers (Beyoncé for Tommy Hilfiger's True Star fragrance, and Justin Timberlake for "lovin' it" at McDonald's), Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. And Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce. The Tanning of America provides that very translation guide. Drawing from his company's case studies, as well as from extensive interviews with leading figures of multiple fields, Stoute presents an insider's view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream. He shows how he bridges the worlds of pop culture, brand consulting, and marketing in his turnkey campaigns offers keen insight into other successful campaigns-including the election of Barack Obama-to illustrate the power of the tan generation, and how to connect with it while staying true to your core brand.
The Tanning Of America
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Author : Steve Stoute
language : en
Publisher: Avery
Release Date : 2012-08-07
The Tanning Of America written by Steve Stoute and has been published by Avery this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-07 with Business & Economics categories.
Traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America."--
The Tanning Of America
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Author : Steve Stoute
language : en
Publisher: National Geographic Books
Release Date : 2012-08-07
The Tanning Of America written by Steve Stoute and has been published by National Geographic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-07 with Business & Economics categories.
The business marketing genius at the forefront of today’s entertainment marketing revolution helps corporate America get hip to today’s new consumer—the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the “tanning” phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same “mental complexion” based on shared experiences and values, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce. The Tanning of America provides that very translation guide. Drawing from his company’s case studies, as well as from extensive interviews with leading figures in multiple fields, Stoute presents an insider’s view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream.
Gym Tanning Laundry
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Author : Wenonah Doret
language : en
Publisher: Simon and Schuster
Release Date : 2010-06-15
Gym Tanning Laundry written by Wenonah Doret and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-15 with Fiction categories.
Presents quotations from the reality television show "Jersey Shore," organized by characters and activities.
Suntanning In 20th Century America
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Author : Kerry Segrave
language : en
Publisher: McFarland
Release Date : 2005-09-14
Suntanning In 20th Century America written by Kerry Segrave and has been published by McFarland this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-09-14 with Social Science categories.
The suntan experienced a profound change in the last century. Considered a mark of the lower class for hundreds of years, tanning became a fad in the early 1920s and remains popular today. The tan, though, was much more than a matter of fashion,enjoying at first a boost from the medical establishment. Opinions ranging from hard science to quackery lauded the suntan as something of a panacea. Near the end of World War II, however, researchers increasingly warned against the hazards of overexposure to the sun, and a large new industry developed--sunscreen. Americans' current paradoxical obsession with the tan developed almost entirely from the conflicting rays of twentieth century thought. This history examines the twentieth century suntan as a social and scientific phenomenon. Beginning with the years 1900-1920, it debunks the myth that changing attitudes toward the tan sprang largely from the world of fashion. Initial pro-tanning medical hype, emerging negative opinions of sunbathing near the middle of the century, the development of sunscreens, the debate over sunscreen efficacy, and the sunless tan are all covered here. Numerous pictures demonstrate changing perceptions of the suntan, displaying advertisements for products that promoted, prevented or healed tans.
Witches Of America
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Author : Alex Mar
language : en
Publisher: Sarah Crichton Books
Release Date : 2015-10-20
Witches Of America written by Alex Mar and has been published by Sarah Crichton Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-20 with Religion categories.
"Witches are gathering." When most people hear the word "witches," they think of horror films and Halloween, but to the nearly one million Americans who practice Paganism today, witchcraft is a nature-worshipping, polytheistic, and very real religion. So Alex Mar discovers when she sets out to film a documentary and finds herself drawn deep into the world of present-day magic. Witches of America follows Mar on her immersive five-year trip into the occult, charting modern Paganism from its roots in 1950s England to its current American mecca in the San Francisco Bay Area; from a gathering of more than a thousand witches in the Illinois woods to the New Orleans branch of one of the world's most influential magical societies. Along the way she takes part in dozens of rituals and becomes involved with a wild array of characters: a government employee who founds a California priesthood dedicated to a Celtic goddess of war; American disciples of Aleister Crowley, whose elaborate ceremonies turn the Catholic mass on its head; second-wave feminist Wiccans who practice a radical separatist witchcraft; a growing "mystery cult" whose initiates trace their rites back to a blind shaman in rural Oregon. This sprawling magical community compels Mar to confront what she believes is possible-or hopes might be. With keen intelligence and wit, Mar illuminates the world of witchcraft while grappling in fresh and unexpected ways with the question underlying every faith: Why do we choose to believe in anything at all? Whether evangelical Christian, Pagan priestess, or atheist, each of us craves a system of meaning to give structure to our lives. Sometimes we just find it in unexpected places.
Unlabel
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Author : Marc Ecko
language : en
Publisher: Simon and Schuster
Release Date : 2015-05-05
Unlabel written by Marc Ecko and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-05 with Biography & Autobiography categories.
"One of the most provocative entrepreneurs of our time, who started Eckō Unltd out of his parents' garage and turned it into a media empire, Marc Eckō reveals his formula for building an authentic brand or business. Marc Eckō began his career by spray-painting t-shirts in the garage of his childhood home in suburban New Jersey. A graffiti artist with no connections and no fashion pedigree, he left the safety net of pharmacy school to start his own company. Armed with only hustle, sweat equity, and creativity, he flipped a $5,000 bag of cash into a global corporation now worth $500 million. Unlabel is a success story, but it's one that shares the bruises, scabs, and gut-wrenching mistakes that every entrepreneur must overcome to succeed. Through his personal prescription for success--the Authenticity Formula--Eckō recounts his many innovations and misadventures in his journey from misfit kid to the CEO. It wasn't a meteoric rise; in fact, it was a rollercoaster that dipped to the edge of bankruptcy and even to national notoriety, but this is an underdog story we can learn from: Ecko's doubling down on the core principles of the brand and his formula for action over talk are all lessons for today's entrepreneurs. Ecko offers a brash message with his inspirational story: embrace pain, take risks, and be yourself. Unlabel demonstrates that, like or not, you are a brand and it's up you to take control of it and create something authentic. Unlabel is a groundbreaking guide to channeling your creativity, finding the courage to defy convention, and summoning the confidence to act and be competitive in any environment"--
Between Lives An Artist And Her World
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Author : Dorothea Tanning
language : en
Publisher: W. W. Norton & Company
Release Date : 2011-08-22
Between Lives An Artist And Her World written by Dorothea Tanning and has been published by W. W. Norton & Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-22 with Biography & Autobiography categories.
The life and times of one of our most enchanting artists; a twentieth-century fairy tale, lovingly remembered and luminously told. Fourteen years ago, the artist Dorothea Tanning published Birthday, a collection of reminiscences. Now she has expanded it into a memoir of her journey through the last century as confidant, collaborator, and muse to some of its most inspired minds and personalities: a diverse assemblage that ranges from the fathers of dada and surrealism to Virgil Thompson, George Balanchine, Alberto Giacometti, Dylan Thomas, Truman Capote, Joan Miró, James Merrill, and many more. At its center is the relationship, tenderly rendered, between Tanning and her famed husband, the enigmatic surrealist Max Ernst. Whether recalling the poignant presence of her friend Joseph Cornell or simply marveling at the facades along a Venice canal, "their filmy reflections fluttering in the dirty canal like fragile altar cloths hung out to dry," Tanning's writing is beguiling, wry, and shot through with the same eye for pregnant detail and immanent magic that marks her art.
The Big Payback
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Author : Dan Charnas
language : en
Publisher: Penguin
Release Date : 2011-11-01
The Big Payback written by Dan Charnas and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-01 with Music categories.
“There has never been a better book about hip-hop…a record-biz portrait that jumps off the page.”—A.V. Club THE INSPIRATION FOR THE VH1 SERIES THE BREAKS The Big Payback takes readers from the first $15 made by a “rapping DJ” in 1970s New York to the multi-million-dollar sales of the Phat Farm and Roc-a-Wear clothing companies in 2004 and 2007. On this four-decade-long journey from the studios where the first rap records were made to the boardrooms where the big deals were inked, The Big Payback tallies the list of who lost and who won. Read the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC's crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist/ entrepreneurs like Jay-Z and Sean “Diddy” Combs. 300 industry giants like Def Jam founders Rick Rubin and Russell Simmons gave their stories to renowned hip-hop journalist Dan Charnas, who provides a compelling, never-before-seen, myth-debunking view into the victories, defeats, corporate clashes, and street battles along the 40-year road to hip-hop's dominance. INCLUDES PHOTOGRAPHS
The Gunning Of America
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Author : Pamela Haag
language : en
Publisher: Hachette UK
Release Date : 2016-04-19
The Gunning Of America written by Pamela Haag and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-19 with History categories.
Americans have always loved guns. This special bond was forged during the American Revolution and sanctified by the Second Amendment. It is because of this exceptional relationship that American civilians are more heavily armed than the citizens of any other nation. Or so we're told. In The Gunning of America, historian Pamela Haag overturns this conventional wisdom. American gun culture, she argues, developed not because the gun was exceptional, but precisely because it was not: guns proliferated in America because throughout most of the nation's history, they were perceived as an unexceptional commodity, no different than buttons or typewriters. Focusing on the history of the Winchester Repeating Arms Company, one of the most iconic arms manufacturers in America, Haag challenges many basic assumptions of how and when America became a gun culture. Under the leadership of Oliver Winchester and his heirs, the company used aggressive, sometimes ingenious sales and marketing techniques to create new markets for their product. Guns have never "sold themselves"; rather, through advertising and innovative distribution campaigns, the gun industry did. Through the meticulous examination of gun industry archives, Haag challenges the myth of a primal bond between Americans and their firearms. Over the course of its 150 year history, the Winchester Repeating Arms Company sold over 8 million guns. But Oliver Winchester-a shirtmaker in his previous career-had no apparent qualms about a life spent arming America. His daughter-in-law Sarah Winchester was a different story. Legend holds that Sarah was haunted by what she considered a vast blood fortune, and became convinced that the ghosts of rifle victims were haunting her. She channeled much of her inheritance, and her conflicted conscience, into a monstrous estate now known as the Winchester Mystery House, where she sought refuge from this ever-expanding army of phantoms. In this provocative and deeply-researched work of narrative history, Haag fundamentally revises the history of arms in America, and in so doing explodes the clichéthat have created and sustained our lethal gun culture.