Successful Key Account Management In A Week Teach Yourself
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Key Account Management In A Week
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Author : Grant Stewart
language : en
Publisher: Teach Yourself
Release Date : 2012-02-24
Key Account Management In A Week written by Grant Stewart and has been published by Teach Yourself this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-24 with Business & Economics categories.
The ability to manage key accounts successfully is crucial to any salesperson who wants to advance their career. Written by Grant Stewart, a leading expert on key account management as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to grow successful relationships with key customers. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!
Successful Key Account Management In A Week Teach Yourself
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Author : Grant Stewart
language : en
Publisher: Teach Yourself
Release Date : 2016-03-22
Successful Key Account Management In A Week Teach Yourself written by Grant Stewart and has been published by Teach Yourself this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-22 with Business & Economics categories.
Key account management just got easier 'This little book is a real gem' Professor Malcolm McDonald Key account management is increasingly important and must keep pace with its customers as they continually develop and evolve, often resulting in increasingly sophisticated buying structures. The key account manager therefore requires a wide variety of skills in order to be successful; this is not only an important job role in its own right, it is often a stepping stone to career development, leading to more senior management jobs. Successful Key Account Management In A Week is a week long course. On Sunday you are encouraged to Know your customer as success depends on a relationship that is both rewarding and valuable. On Monday you will Analyse your growth opportunities. The competitiveness of the company must be appraised to enable the identification of sales growth opportunities and all major accounts should be compared in appeal and position to give an indication of the strategy to be adopted for customers. On Tuesday you will Measure profits by account. You will be shown how to measure the profitability of major customers and to draw up league tables to enable profit improvement strategies. On Wednesday you will Plan for success, building on the analysis of growth opportunities and profit measurement already considered, to result in a best judgement final plan. On Thursday you will learn to Negotiate to win-win; success relies on understanding the difference between negotiation and selling and being able to conduct negotiations to produce a win-win situation in which the objectives of both sides are considered. On Friday you will look at Control activity levels and the monitoring of standards of performance to enable the presentation of plans and progress, allowing the measurement of success against these plans. And finally, on Saturday you are reminded to Manage relationships with an introduction to the Relationship Model which describes how business with a customer changes as it moves from a transactional or short-term sales achievement, to collaboration with long-term customer value and retention. 'This little book is a real gem, which you should read, use and keep handy for continuous reference. If you follow the straightforward guidelines in this book, your company's future is assured' Professor Malcolm McDonald, Former Professor of Marketing and Deputy Director, Cranfield University School of Management
Successful Key Account Management In A Week
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Author : Grant Stewart
language : en
Publisher: Hachette UK
Release Date : 2012-03-30
Successful Key Account Management In A Week written by Grant Stewart and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-30 with Business & Economics categories.
Key account management just got easier 'This little book is a real gem' Professor Malcolm McDonald Key account management is increasingly important and must keep pace with its customers as they continually develop and evolve, often resulting in increasingly sophisticated buying structures. The key account manager therefore requires a wide variety of skills in order to be successful; this is not only an important job role in its own right, it is often a stepping stone to career development, leading to more senior management jobs. Successful Key Account Management In A Week is a week long course. On Sunday you are encouraged to Know your customer as success depends on a relationship that is both rewarding and valuable. On Monday you will Analyse your growth opportunities. The competitiveness of the company must be appraised to enable the identification of sales growth opportunities and all major accounts should be compared in appeal and position to give an indication of the strategy to be adopted for customers. On Tuesday you will Measure profits by account. You will be shown how to measure the profitability of major customers and to draw up league tables to enable profit improvement strategies. On Wednesday you will Plan for success, building on the analysis of growth opportunities and profit measurement already considered, to result in a best judgement final plan. On Thursday you will learn to Negotiate to win-win; success relies on understanding the difference between negotiation and selling and being able to conduct negotiations to produce a win-win situation in which the objectives of both sides are considered. On Friday you will look at Control activity levels and the monitoring of standards of performance to enable the presentation of plans and progress, allowing the measurement of success against these plans. And finally, on Saturday you are reminded to Manage relationships with an introduction to the Relationship Model which describes how business with a customer changes as it moves from a transactional or short-term sales achievement, to collaboration with long-term customer value and retention. 'This little book is a real gem, which you should read, use and keep handy for continuous reference. If you follow the straightforward guidelines in this book, your company's future is assured' Professor Malcolm McDonald, Former Professor of Marketing and Deputy Director, Cranfield University School of Management
Key Account Management In A Week
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Author : Grant Stewart
language : en
Publisher: Hodder Education
Release Date : 2003
Key Account Management In A Week written by Grant Stewart and has been published by Hodder Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Reference categories.
Key Account Management is central to any company's sales and marketing strategy. On average, 20% of customers create almost 80% of overall revenue. This book is a guide to winning and maintaining profitable and trusted relationships with key customers.
Successful Key Account Management In A Week
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Author : Grant Stewart
language : en
Publisher:
Release Date : 2012
Successful Key Account Management In A Week written by Grant Stewart and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Marketing categories.
Learn in a week, what the leading experts on key account management learn in a lifetime.
Selling In 4 Weeks
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Author : Christine Harvey
language : en
Publisher: Hachette UK
Release Date : 2015-01-29
Selling In 4 Weeks written by Christine Harvey and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-29 with Business & Economics categories.
Selling In 4 Weeks is a comprehensive guide to sales, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in selling. From strategy and account management to negotiation and customer service you'll discover all the tools, techniques and strategies you need to get your selling right. This book introduces you to the main themes and ideas of sales, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to work through it like a 4 week course or dip in and out, Selling In 4 Weeks is your fastest route to success: Week 1: Successful Selling In A Week Week 2: Successful Key Account Management In A Week Week 3: Successful Negotiating In A Week Week 4: Successful Customer Care In A Week ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
Key Account Management
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Author : Diana Woodburn
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-07
Key Account Management written by Diana Woodburn and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-07 with Business & Economics categories.
"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to be doing. Anything less is just old-fashioned selling." Developing successful business-to-business relationships with more customers in highly competitive markets requires processes and skills that go beyond traditional selling activity. The very best state-of-the-art strategies are set out clearly in this book by intentionally known authors who have worked at the highest levels with more key and strategic account managers worldwide than probably any other leading advisors. Based on the hugely influential KEY CUSTOMERS it looks at: Why has account management become so critical to commercial success? What are the key challenges and how do successful companies respond? What part does key account management play in strategic planning? How do companies build profitable relationships with their customers? How does key account management actually work? What does a successful key account manager look like and what skills does he/she need? How should key account managers be evaluated and rewarded? How do companies achieve key account management? By addressing these key questions Woodburn and McDonald provide tools and processes for success honed by tough consultancy projects with the boards of some of the world's leading companies. The book stresses the elements that really matter - from developing a customer categorization system that really works and analyzing the needs of key accounts; to understanding the new skills required by key account managers and ensuring that key account plans are implemented. The 'real world' approach is backed by tested principles and the latest research from the renowned Cranfield School of Management. Key Account Management comes from authors who have taught leading companies how to approach their most powerful and demanding customers and still make money. It is essential reading for all senior management with strategic responsibility, for key or strategic account directors, and for marketing and sales executives. The clear and authoritative approach also makes it an outstanding text for the serious MBA and executive student as well as business-to-business company directors and key account managers.
Be A Better Manager In A Week Teach Yourself
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Author : Rus Slater
language : en
Publisher: Hachette UK
Release Date : 2013-02-22
Be A Better Manager In A Week Teach Yourself written by Rus Slater and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-22 with Business & Economics categories.
This book will help you see that management is a responsibility, not a reward; this changes the fundamental mindset and in doing so makes you a better manager. You will learn: How to focus on what you need to achieve How to improve the day to day activities and outputs of your team How to avoid taking on too much ownership How to develop your people to make their, and your, jobs easier How to survive (and thrive) when times are tough Sunday: Get your paradigm right Monday: Improve your focus Tuesday: Improve your communication Wednesday: Improve your individuals, including yourself Thursday: Improve your processes Friday: Improve your teamwork Saturday: Use a ruler, not rules
Successful Recruitment In A Week Teach Yourself
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Author : Nigel Cumberland
language : en
Publisher: Hachette UK
Release Date : 2012-07-13
Successful Recruitment In A Week Teach Yourself written by Nigel Cumberland and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-13 with Business & Economics categories.
The ability to recruit the right people to work for you is crucial to anyone who wants to advance their career. Written by Nigel Cumberland, a leading expert on recruitment as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to build a brilliant team. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!
Successful Mentoring In A Week Teach Yourself
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Author : Stephen Carter
language : en
Publisher: Hachette UK
Release Date : 2012-06-29
Successful Mentoring In A Week Teach Yourself written by Stephen Carter and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-29 with Business & Economics categories.
The ability to mentor people succesfully is crucial to anyone who wants to advance their career. Written by Gareth Lewis, a leading expert on appraisals as a coach, an academic researcher and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to build successful mentoring relationships. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!