Successful Social Media And Ecommerce Strategies In The Wine Industry
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Successful Social Media And Ecommerce Strategies In The Wine Industry
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Author : Gergely Sznolnoki
language : en
Publisher: Springer
Release Date : 2016-04-30
Successful Social Media And Ecommerce Strategies In The Wine Industry written by Gergely Sznolnoki and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-30 with Business & Economics categories.
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.
Successful Social Media And Ecommerce Strategies In The Wine Industry
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Author :
language : en
Publisher:
Release Date : 2016
Successful Social Media And Ecommerce Strategies In The Wine Industry written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Business categories.
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.
Wine Marketing Sales Second Edition
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Author : Janeen Olsen
language : en
Publisher: Board and Bench Publishing
Release Date : 2016-02-01
Wine Marketing Sales Second Edition written by Janeen Olsen and has been published by Board and Bench Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-01 with Cooking categories.
How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.
Handbook Of Research On Sustainable Tourism And Hotel Operations In Global Hypercompetition
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Author : Sezerel, Hakan
language : en
Publisher: IGI Global
Release Date : 2022-10-07
Handbook Of Research On Sustainable Tourism And Hotel Operations In Global Hypercompetition written by Sezerel, Hakan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-07 with Business & Economics categories.
To compete effectively today and remain sustainable over the long term, business organizations must create flexible means of generating competitive advantage given the hypercompetitive nature of the global marketplace in all industries including tourism. The COVID-19 pandemic has exacerbated the situation, thus requiring the tourism industry to reassess itself and realign operations with global and local realities. The Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition examines various aspects of the hospitality, recreation, and tourism industries. It contributes empirical research, theoretical development, and current best practices to the field. Covering topics such as sustainable medical tourism, technology acceptance model, and cultural tourism, this major reference work is an essential resource for community leaders, business executives and managers, government officials, librarians, students and faculty of higher education, researchers, and academicians.
Social Sustainability In The Global Wine Industry
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Author : Sharon L. Forbes
language : en
Publisher: Springer Nature
Release Date : 2019-11-22
Social Sustainability In The Global Wine Industry written by Sharon L. Forbes and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-22 with Business & Economics categories.
This book examines the social dimension of sustainability in the wine industry. Social sustainability focuses on people and communities. Contributors explore topics such as philanthropy, poverty, natural disasters, communication, and wine tourism from a global perspective using research and case studies in developed and developing countries. This edited book provides researchers, academics, practitioners and students with varied perspectives of social sustainability in the global wine industry.
Management And Marketing Of Wine Tourism Business
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Author : Marianna Sigala
language : en
Publisher: Springer
Release Date : 2018-09-02
Management And Marketing Of Wine Tourism Business written by Marianna Sigala and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-02 with Business & Economics categories.
This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.
Wine Marketing And Sales Third Edition
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Author : Liz Thach
language : en
Publisher:
Release Date : 2019-06
Wine Marketing And Sales Third Edition written by Liz Thach and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06 with Cooking categories.
The current US and global wine markets are practically unrecognizable from when the second edition of this text was published. Wineries can ship directly to their customers in 45 US states. Seventy percent of Americans are online. Advanced packaging tech can reveal chemical spoilage, verify provenance, and can even talk (virtually). This new, third edition of the bestselling wine marketing book in the English language explores these and many more new and surprising features of the modern wine marketing landscape. Social Media Marketing & Ecommerce Digital Marketing & Wine Delivery Applications New Trends in Packaging, e.g. Augmented Reality Labeling Sales and Marketing Metrics Complete Regulatory Compliance Going Mobile with Website Strategies Supply Chain Management The Promise of Direct-to-Consumer Sales The New Demographics of Wine Consumption & Wine Tourism Wine Marketing and Sales covers every conceivable aspect of marketing and selling wine, from basic theory and principles, to the practical application of sales and marketing strategies in the real-world, brand-saturated marketplace. This book puts new and powerful tools into the hands of veteran brand managers and the vast bank of wine marketing knowledge within reach of the untrained winery owner desperate for a foothold.
Campania S Wine On The Net
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Author : Francesco Nacchia
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2019-05-08
Campania S Wine On The Net written by Francesco Nacchia and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-08 with Language Arts & Disciplines categories.
This book explores the multi-sensorial world of wine-tasting language, with a specific focus on communicative dynamics between winemakers and ordinary consumers in the context of online commerce. Promotional tasting notes of labelled wines from Campania—a Southern Italian region famous worldwide for its unique wine tradition—in their Italian and English version, are analysed to pursue the twofold aim of identifying the most common knowledge domains from which wine professionals draw new words from, and assessing the degree of terminological harmonisation between these descriptions and national/international terminological standards. Translation strategies put into use to promote Italian wines to the wider English-speaking audience are also discussed. The book provides a snapshot of wine language and is addressed to linguists and other academics, as well as members of the wine community and ordinary wine drinkers.
Routledge Handbook Of Wine Tourism
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Author : Saurabh Kumar Dixit
language : en
Publisher: Taylor & Francis
Release Date : 2022-11-25
Routledge Handbook Of Wine Tourism written by Saurabh Kumar Dixit and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-25 with Business & Economics categories.
Wine tourism or enotourism or oenotourism or winery tourism or vinitourism is a special interest tourism that empowers local culture and spawns business opportunities for the local community. The comprehensive Routledge Handbook of Wine Tourism offers a thorough inquiry into both regular and emerging issues of wine tourism. Modern wine tourism extends beyond the mere cultivation of grapes and the production and selling of wine. The Routledge Handbook of Wine Tourism examines the complex interplay of market profiling, sustainable regional development, and innovative experiential marketing constructs which, when successful, contribute to the growth and sustainable evolution of global wine tourism. This handbook examines how the success of various enotourism events such as vineyard visits, winery tours, wine festivals and wine trails can stimulate the development of wine-producing regions and territories. Incorporating the latest philosophies and research themes, this handbook will be an essential reference for students, researchers, academics and industry practitioners of hospitality and tourism, gastronomy, management, marketing, cultural studies, development studies, international business and for encouraging dialogue across disciplinary boundaries.
Handbook Of Research On User Experience In Web 2 0 Technologies And Its Impact On Universities And Businesses
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Author : Pelet, Jean-Éric
language : en
Publisher: IGI Global
Release Date : 2020-09-18
Handbook Of Research On User Experience In Web 2 0 Technologies And Its Impact On Universities And Businesses written by Pelet, Jean-Éric and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-18 with Computers categories.
As various areas of discipline continue to progress into the digital age, diverse modes of technology are being experimented with and ultimately implemented into common practices. Mobile products and interactive devices, specifically, are being tested within educational environments as well as corporate business in support of online learning and e-commerce initiatives. There is a boundless stock of factors that play a role in successfully implementing web technologies and user-driven learning strategies, which require substantial research for executives and administrators in these fields. The Handbook of Research on User Experience in Web 2.0 Technologies and Its Impact on Universities and Businesses is an essential reference source that presents research on the strategic role of user experience in e-learning and e-commerce at the level of the global economy, networks and organizations, teams and work groups, and information systems. The book assesses the impact of e-learning and e-commerce technologies on different organizations, including higher education institutions, multinational corporations, health providers, and business companies. Featuring research on topics such as ubiquitous interfaces, computer graphics, and image processing, this book is ideally designed for program developers and designers, researchers, practitioners, IT professionals, executives, academicians, and students.