Successful Web Marketing For The Tourism And Leisure Sectors
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Successful Web Marketing For The Tourism And Leisure Sectors
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Author : Susan Briggs
language : en
Publisher: Kogan Page Publishers
Release Date : 2001
Successful Web Marketing For The Tourism And Leisure Sectors written by Susan Briggs and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
This is a practical, jargon-free guide to help readers move from seeing the Internet as a tangled web to seeing it as a powerful network.
Advertising In Tourism And Leisure
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Author : Nigel Morgan
language : en
Publisher: Routledge
Release Date : 2013-06-17
Advertising In Tourism And Leisure written by Nigel Morgan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Business & Economics categories.
'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces the role of advertising, evaluating its relationship within other aspects of tourism and leisure marketing; the techniques used: advertising a range of products to key market segments; and new strategic directions in advertising. It focuses on the new destination marketing strategy of branding and assesses the relationship between advertising and other increasing important areas of promotion, including sponsorship, ambient marketing and sales promotion. Advertising and marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text. Since the case studies are drawn from an international field, readers will be able to assess best practice from a variety of sources and countries. Dr Nigel Morgan is Principal Lecturer in Hospitality, Leisure and Tourism and Annette Pritchard is Senior Lecturer at School of Leisure and Tourism, at the University of Wales Institute, Cardiff.
Digital Marketing Strategies For Tourism Hospitality And Airline Industries
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Author : Santos, José Duarte
language : en
Publisher: IGI Global
Release Date : 2019-08-30
Digital Marketing Strategies For Tourism Hospitality And Airline Industries written by Santos, José Duarte and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-30 with Business & Economics categories.
The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.
Marketing In Travel And Tourism
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Author : Victor T.C. Middleton
language : en
Publisher: Routledge
Release Date : 2012-05-23
Marketing In Travel And Tourism written by Victor T.C. Middleton and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-23 with Business & Economics categories.
Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century. International examples and case studies drawn from recent practice in several countries are used throughout the text. Case studies emphasising the role of ICT include: Microburners, Travel Inn (budget hotels), RCI Europe, the Balearic Islands, and ICT and the role of the Internet in international NTO strategies. With its comprehensive content and user friendly style, Marketing in Travel and Tourism third edition takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike.
Marketing In Travel And Tourism
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Author : Victor Middleton
language : en
Publisher: Routledge
Release Date : 2010-09-08
Marketing In Travel And Tourism written by Victor Middleton and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-08 with Business & Economics categories.
Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas New material on the role of e-marketing, motivations and consumer behaviour Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning A companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learning
Marketing In Leisure And Tourism
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Author : Patricia Click Janes
language : en
Publisher: Venture Publishing (PA)
Release Date : 2006
Marketing In Leisure And Tourism written by Patricia Click Janes and has been published by Venture Publishing (PA) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Leisure industry categories.
"Welcome to the roller-coaster world of marketing decision making. There are many things to consider, many issues to face, and this book will show how this process can be less frightening and risky than a roller-coaster ride, yet feature all the thrills and enjoyment associated with it. The first chapter highlights the reasons why some leisure service agencies have not integrated marketing effectively. Further, it suggests reasons how marketing has evolved and why it is beneficial to adopt strategic marketing practices. The issues of barriers to effective marketing, strategies, and benefits are covered, as well as components of leisure service agency marketing. Foundational issues related to effective leisure service agency marketing are clarified in Chapter 2, including leisure service philosophy and its relationship to the quality of people's lives. Chapter 3 is designed to introduce a formal process for applying each of these components in a leisure service agency: funding, evaluating, and enabling marketing action through planning. Further, it addresses issues of particular concern to leisure agencies, including funding marketing efforts and measuring the impacts of these marketing decisions. Chapter 4 addresses the premise that all activities are driven by quality service standards. Quality service involves every aspect of an agency from the products, services, and the experiences it provides, to the standards (e.g., cleanliness, hiring) and processes it creates (e.g., policies/procedures). Chapter 5 discusses research as the heart of effective marketing. Research is needed throughout the marketing process and provides assistance to each phase. Research addresses issues related to understanding demographic and leisure trends; needs of targeted markets; satisfaction of employees, volunteers, and customers; and questions like whether that $10,000 per month billboard is worth the investment. Chapters 6 through 8 are dedicated to developing skills in strategic analysis. Anyone can spend a marketing budget but not everyone can be successful at it. Therefore the key to effective decisions is analyzing and developing a strategy that is based on sound principles and evidence. Targeted markets can be developed through understanding current systems, issues, and future plans. In Chapter 7, the process for target market creation is outlined identifying techniques for selecting appropriate markets. Once determined, agencies can develop a formal strategy for marketing. Chapter 8 highlights ways in which an agency can position themselves and develop or enhance the brand image. It is in this chapter that an agency learns to develop specific target market objectives, and from these objectives, communication decisions will be based. Finally, determining communication decisions is often thought of as the most creative part of marketing decision making. Decisions that are first made in this phase relate to product, service, program, facility, distribution, and pricing considerations. Next, brand image and promotion decisions are made, followed by the various tools used to communicate with the targeted audiences -- public and community relations, advertising, sponsorship, stewardship, selling, and internal marketing. In Chapters 9-14, techniques for effective use of each decision and tool are shared, which will help agencies make successful decisions to achieve target market objectives. This book is supported by an impressive array of online instructor materials including: sample syllabi PowerPoint slides test bank sample marketing plans audio chapter reviews related articles photographs discussion board and more!" -- Publisher.
Handbook Of E Tourism
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Author : Zheng Xiang
language : en
Publisher: Springer Nature
Release Date : 2022-09-01
Handbook Of E Tourism written by Zheng Xiang and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-01 with Business & Economics categories.
This handbook provides an authoritative and truly comprehensive overview both of the diverse applications of information and communication technologies (ICTs) within the travel and tourism industry and of e-tourism as a field of scientific inquiry that has grown and matured beyond recognition. Leading experts from around the world describe cutting-edge ideas and developments, present key concepts and theories, and discuss the full range of research methods. The coverage accordingly encompasses everything from big data and analytics to psychology, user behavior, online marketing, supply chain and operations management, smart business networks, policy and regulatory issues – and much, much more. The goal is to provide an outstanding reference that summarizes and synthesizes current knowledge and establishes the theoretical and methodological foundations for further study of the role of ICTs in travel and tourism. The handbook will meet the needs of researchers and students in various disciplines as well as industry professionals. As with all volumes in Springer’s Major Reference Works program, readers will benefit from access to a continually updated online version.
New Business Opportunities In The Growing E Tourism Industry
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Author : Eto, Hajime
language : en
Publisher: IGI Global
Release Date : 2015-07-07
New Business Opportunities In The Growing E Tourism Industry written by Eto, Hajime and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-07 with Business & Economics categories.
Responding to the dual pressures of globalization and economic downturn, communities across the world formerly driven by agriculture and industry are increasingly turning toward tourism as an economic mainstay. In order for industry leaders to compete with the efforts of competitors and savvy marketers, new business models must be defined which allow for the incorporation of e-tourism tools and expansion into the global marketplace. New Business Opportunities in the Growing E-Tourism Industry offers case studies and research that highlights the impact of globalization on travel and tourism and offers solutions to potential problems. Targeting an audience of researchers and business professionals, this volume brings together a diverse international body of scholars and researchers to provide a holistic perspective of future developments in the e-tourism industry. This volume compiles the research and perspectives of researchers and industry professionals, uniting a variety of topics including medical tourism, traffic-management, route-planning, virtual museums, digital spot-hunting via film-mosaic, and tourism for the elderly and disabled.
Emerging Innovative Marketing Strategies In The Tourism Industry
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Author : Ray, Nilanjan
language : en
Publisher: IGI Global
Release Date : 2015-08-03
Emerging Innovative Marketing Strategies In The Tourism Industry written by Ray, Nilanjan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-03 with Business & Economics categories.
The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a larger number of tourists to these locations. Emerging Innovative Marketing Strategies in the Tourism Industry is an authoritative title comprised of the latest scholarly research on effective promotional tools and practices within the tourism sector. Featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations, this publication is an essential reference source for students, researchers, and practitioners seeking research on the latest applications, models, and approaches for promotion in the travel industry. This publication features valuable, research-based chapters across a broad range of relevant topics including, but not limited to, consumer search behavior, customer relationship management, smart technologies, experiential tourist products, leisure services, national brand images, and employment generation.
E Business For Tourism
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Author : World Tourism Organization. Business Council
language : en
Publisher:
Release Date : 2001
E Business For Tourism written by World Tourism Organization. Business Council and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
The Internet is an ideal medium for travel and tourism and its use has continued to grow at a dramatic rate (some forecasts have suggested that travel and tourism's share of e-commerce could rise to 50 per cent in the next few years). This book offers guidance to both destination management organisations (DMOs) and tourism businesses on how best to use e-commerce. The first part analyses market trends and explains the concepts of e-business and customer relationship management. The second part focuses on the DMOs, and how they can respond to the changing value chains and how they can provide websites for consumers, intermediaries, travel media and tourism businesses. The last part is concerned with e-business for tourism suppliers, particularly small and medium sized enterprises.