Summary All Marketers Are Liars The Underground Classic That Explains How Marketing Really Works By Seth Godin

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Summary All Marketers Are Liars The Underground Classic That Explains How Marketing Really Works By Seth Godin

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Author : Shortcut Edition
language : en
Publisher: Shortcut Edition
Release Date : 2021-06-01

Summary All Marketers Are Liars The Underground Classic That Explains How Marketing Really Works By Seth Godin written by Shortcut Edition and has been published by Shortcut Edition this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-01 with Business & Economics categories.

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *By reading this summary, you will discover how to become an expert marketer in the art of storytelling. You will be able to get consumers to buy into the spirit of your business. *You will discover that, since its origins, human beings have been telling stories to each other. Storytelling is an integral part of who they are and how they understand things. You will also learn that : everyone can learn to tell stories; everyone develops their own story, in order to make it more audible; the important thing is what consumers want to believe. *This book is about marketing today. Far from the era of advertising, storytelling is, for a brand or a company, the key to success. To successfully influence a consumer, stories must be told. The targeted people must live the story, believe it and adopt it in order to transmit it in turn. Stories are everywhere. They are a real power tool for marketers, value creators, and they have the power to change the world. Seth Godin presents nine tips, illustrated with examples, to succeed in this particular art. He advocates that the story be true, that it convey promise, that it be reliable, subtle and captivating. It should also appeal to the senses more than to reason while being coherent. It should target consumers who share a common interest in the product. *Buy now the summary of this book for the modest price of a cup of coffee!

All Marketers Are Liars

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Author : Seth Godin
language : en
Publisher: Penguin
Release Date : 2009-11-12

All Marketers Are Liars written by Seth Godin and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-12 with Business & Economics categories.

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”

Summary Of Seth Godin S All Marketers Are Liars

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Author : Everest Media,
language : en
Publisher: Everest Media LLC
Release Date : 2022-05-10T22:59:00Z

Summary Of Seth Godin S All Marketers Are Liars written by Everest Media, and has been published by Everest Media LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-10T22:59:00Z with Business & Economics categories.

Please note: This is a companion version & not the original book. Sample Book Insights: #1 Marketing is about spreading ideas, and spreading ideas is the most important output of our civilization. When it comes to investing, it’s clear that spreading the ideas behind the medicine is more important than inventing the medicine itself. #2 The golden age of television was the 1960s, and during this time, marketing became much more important. If you had enough money, you could buy a ton of television commercials and magazine ads and tell your story to every consumer. #3 The golden age of marketing was when television commercials were used to tell stories, and sell more products. But as consumers, we realized that we don’t trust commercials, and we have many other ways to hear stories. #4 There is a secret about marketing that will reveal itself to you once you understand it. Every successful company will look different. You’ll realize how little connection there is between what is actually there and what we believe.

Summary And Analysis Of Contagious Why Things Catch On

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Author : Worth Books
language : en
Publisher: Open Road Media
Release Date : 2017-03-21

Summary And Analysis Of Contagious Why Things Catch On written by Worth Books and has been published by Open Road Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-21 with Study Aids categories.

So much to read, so little time? This brief overview of Contagious tells you what you need to know—before or after you read Jonah Berger’s book. Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader. This short summary and analysis of Contagious includes: Historical context Chapter-by-chapter overviews Detailed timeline of key events Important quotes Fascinating trivia Glossary of terms Supporting material to enhance your understanding of the original work About Contagious by Jonah Berger: Contagious: Why Things Catch On examines why certain media goes viral—videos, articles, memes—and others never get shared at all. By looking at popular culture, Wharton professor Jonah Berger analyzes what makes an idea take off. Based on his own research and the insights gleaned from 15 years of studying marketing, Berger’s New York Times–bestselling book teaches readers why popular content is popular, and how they can make their own ideas and products truly contagious. The summary and analysis in this ebook are intended to complement your reading experience and bring you closer to a great work of nonfiction.

All Marketers Are Liars

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Author : Seth Godin
language : en
Publisher: Penguin
Release Date : 2012-04-24

All Marketers Are Liars written by Seth Godin and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-24 with Business & Economics categories.

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”

All Marketers Are Liars

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Author : Seth Godin
language : en
Publisher: Penguin
Release Date : 2009

All Marketers Are Liars written by Seth Godin and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.

Examines the importance of marketing the twenty-first-century economy, explaining why it is important for businesses to develop a story about their product that will fit society's worldview and encourage people to buy one product over another identical product.

100 Of The Most Outrageous Comments About All Marketers Are Liars

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Author : Charlie Spurr
language : en
Publisher: Lennex
Release Date : 2013-04

100 Of The Most Outrageous Comments About All Marketers Are Liars written by Charlie Spurr and has been published by Lennex this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04 with categories.

In this book, we have hand-picked the most sophisticated, unanticipated, absorbing (if not at times crackpot!), original and musing book reviews of "All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All." Don't say we didn't warn you: these reviews are known to shock with their unconventionality or intimacy. Some may be startled by their biting sincerity; others may be spellbound by their unbridled flights of fantasy. Don't buy this book if: 1. You don't have nerves of steel. 2. You expect to get pregnant in the next five minutes. 3. You've heard it all.

Poke The Box

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Author : Seth Godin
language : en
Publisher: Penguin UK
Release Date : 2015-09-15

Poke The Box written by Seth Godin and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-15 with Business & Economics categories.

Poke the Box is Seth Godin's spirited call to action for anybody too afraid to try something new, now relaunched and repackaged If you are happy being just a dreamer, perhaps you don't need this book. If you're enjoying the status quo, don't even consider reading this book. If you are content waiting for success to find you, please put this book down and go find something else to read. Why has Poke the Box become a cult classic? Because it's a book that dares readers to do something they're afraid of. It could be what you need, too. 'Like the man who produced it, Poke the Box is inspired and inspiring' Daniel H. Pink 'A one-two punch! Half kick in the ass, half cheerleading encouragement' Steven Pressfield, author of The War of Art

Tribes

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Author : Seth Godin
language : en
Publisher: Hachette UK
Release Date : 2011-02-03

Tribes written by Seth Godin and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-03 with Business & Economics categories.

The New York Times and Wall Street Journal bestseller that redefined what it means to be a leader. Since it was first published, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists or readers around an idea, this book will demystify the process. It's human nature to seek out tribes, be they religious, ethnic, economic, political or even musical. Now the Internet has eliminated the barriers of geography, cost and time. Social media gives anyone who wants to make a difference the tools to do so. With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead. If you think leadership is for other people, think again-leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerchuk, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle. Tribes will make you think-really think-about the opportunities to mobilise an audience that are already at your fingertips. It's not easy, but it's easier than you think.

Ultimate Guide To Local Business Marketing

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Author : Perry Marshall
language : en
Publisher: Entrepreneur Press
Release Date : 2016-01-18

Ultimate Guide To Local Business Marketing written by Perry Marshall and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-18 with Business & Economics categories.

MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords and Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results