Summary And Analysis Of Contagious Why Things Catch On
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Summary And Analysis Of Contagious Why Things Catch On
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Author : Worth Books
language : en
Publisher: Open Road Media
Release Date : 2017-03-21
Summary And Analysis Of Contagious Why Things Catch On written by Worth Books and has been published by Open Road Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-21 with Study Aids categories.
So much to read, so little time? This brief overview of Contagious tells you what you need to know—before or after you read Jonah Berger’s book. Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader. This short summary and analysis of Contagious includes: Historical context Chapter-by-chapter overviews Detailed timeline of key events Important quotes Fascinating trivia Glossary of terms Supporting material to enhance your understanding of the original work About Contagious by Jonah Berger: Contagious: Why Things Catch On examines why certain media goes viral—videos, articles, memes—and others never get shared at all. By looking at popular culture, Wharton professor Jonah Berger analyzes what makes an idea take off. Based on his own research and the insights gleaned from 15 years of studying marketing, Berger’s New York Times–bestselling book teaches readers why popular content is popular, and how they can make their own ideas and products truly contagious. The summary and analysis in this ebook are intended to complement your reading experience and bring you closer to a great work of nonfiction.
Contagious
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Author : Jonah Berger
language : en
Publisher: Simon and Schuster
Release Date : 2016-05-03
Contagious written by Jonah Berger and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-03 with Business & Economics categories.
Upper Saddle River, N.J. : Creative Homeowner,
Contagious By Jonah Berger Summary Analysis
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Author : Elite Summaries
language : en
Publisher: Elite Summaries
Release Date :
Contagious By Jonah Berger Summary Analysis written by Elite Summaries and has been published by Elite Summaries this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Some things just explode and go viral, while others remain not so popular. “Contagious: Why Things Catch On” provides a clear elaboration of why things go viral, why people talk about certain products or certain ideas, and why are some online contents really booming and infectious. Clue: It is not advertising, because people now seldom listen to advertisements, although they still listen to their friends. “Contagious: Why Things Catch On” teaches the principles of social transmission and word-of-mouth, complete with techniques for helping words to spread. The book written by a Wharton professor of Marketing, Jonah Berger, will definitely help a group of people who want to get their messages across to a huge number of people. Whether it is for business profit, for political career, or for certain campaigns, this book will teach you the basics on how to make your idea infectious. This book does not only incorporate real actions, but it also provides online strategies such as through YouTube videos. All in all, it provides tips that are insightful, impactful but still are practical and manageable to do. Plain interesting, relevant and easily understood, “Contagious: Why Things Catch On” will also catch on like the ideas contained in it. It is influential and provocative, and it works for people who have almost no budget to begin with. With a very affordable price and free shipping options, you can now start your success and spread words to other people.
Summary Contagious
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Author : BusinessNews Publishing,
language : en
Publisher: Primento
Release Date : 2014-11-12
Summary Contagious written by BusinessNews Publishing, and has been published by Primento this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-12 with Self-Help categories.
The must-read summary of Jonah Berger's book: "Contagious: Why Things Catch On". This complete summary of the ideas from Jonah Berger's book "Contagious: Why Things Catch On" reveals the six key principles that make a product or an idea contagious. As well as sharing stories of real-life companies from his extensive research, the author provides a set of specialised techniques that you can use to spread information and get your message across to as many people as possible. Added-value of this summary: • Save time • Understand the essential techniques • Expand your communication skills To learn more, read “Contagious: Why Things Catch On" and find out how you can make your information as contagious as possible!
Summary Analysis Review Of Jonah Berger S Contagious By Instaread
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Author : Instaread
language : en
Publisher:
Release Date : 2017-01-28
Summary Analysis Review Of Jonah Berger S Contagious By Instaread written by Instaread and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-28 with Study Aids categories.
Summary, Analysis & Review of Jonah Berger's Contagious by Instaread Preview Contagious: Why Things Catch On is a playbook for marketing in the internet age, when products and ideas live or die based on whether or not they can go viral. Author Jonah Berger describes six principles that, when applied together, can often predict whether an idea or product will spread. Any product or idea can go viral. It doesn't take a big advertising budget or a celebrity endorsement to raise awareness. Instead, the six principles of contagiousness can be turned into the helpful mnemonic acronym STEPPS. These are Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. For a product or idea to spread, it must use each of these steps. While STEPPS can help guarantee that an idea or product will go viral, some concepts are more likely to spread successfully than others. For example, a well-priced television is more likely to lure buyers than a poor-quality television with ... PLEASE NOTE: This is a Summary, Analysis & Review of the book and NOT the original book. Inside this Summary, Analysis & Review of Jonah Berger's Contagious by Instaread: Overview of the Book Important People Key Takeaways Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.
Summary Of Contagious
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Author : Elite Summaries
language : en
Publisher:
Release Date : 2016-07-23
Summary Of Contagious written by Elite Summaries and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-23 with categories.
Contagious: by Jonah Berger | Summary & Analysis A Smarter You In 15 Minutes... What is your time worth? Some things just explode and go viral, while others remain not so popular. "Contagious: Why Things Catch On" provides a clear elaboration of why things go viral, why people talk about certain products or certain ideas, and why are some online contents really booming and infectious. Clue: It is not advertising, because people now seldom listen to advertisements, although they still listen to their friends. "Contagious: Why Things Catch On" teaches the principles of social transmission and word-of-mouth, complete with techniques for helping words to spread. The book written by a Wharton professor of Marketing, Jonah Berger, will definitely help a group of people who want to get their messages across to a huge number of people. Whether it is for business profit, for political career, or for certain campaigns, this book will teach you the basics on how to make your idea infectious. This book does not only incorporate real actions, but it also provides online strategies such as through YouTube videos. All in all, it provides tips that are insightful, impactful but still are practical and manageable to do. Plain interesting, relevant and easily understood, "Contagious: Why Things Catch On" will also catch on like the ideas contained in it. It is influential and provocative, and it works for people who have almost no budget to begin with. You can now start your success and spread words to other people, get your copy on Amazon now. Detailed overview of the book Most valuable lessons and information Key Takeaways and Analysis Take action today and grab this best selling book for a limited time discount of only $6.99! Written by Elite Summaries Please note: This is a detailed summary and analysis of the book and not the original book. keyword: Contagious, Contagious book, Contagious kindle, Jonah Berger, Contagious Jonah Berger, Contagious paperback, Contagious Berger, Contagious audiobook, Contagious disciple making, Contagious why things catch on by jonah berger
Summary Analysis Review Of Jonah Berger S Contagious By Instaread
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Author : Instaread
language : en
Publisher: Instaread
Release Date : 2017-01-30
Summary Analysis Review Of Jonah Berger S Contagious By Instaread written by Instaread and has been published by Instaread this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-30 with Study Aids categories.
Summary, Analysis & Review of Jonah Berger's Contagious by Instaread Preview: Contagious: Why Things Catch On is a playbook for marketing in the internet age, when products and ideas live or die based on whether or not they can go viral. Author Jonah Berger describes six principles that, when applied together, can often predict whether an idea or product will spread. Any product or idea can go viral. It doesn’t take a big advertising budget or a celebrity endorsement to raise awareness. Instead, the six principles of contagiousness can be turned into the helpful mnemonic acronym STEPPS. These are Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. For a product or idea to spread, it must use each of these steps. While STEPPS can help guarantee that an idea or product will go viral, some concepts are more likely to spread successfully than others. For example, a well-priced television is more likely to lure buyers than a poor-quality television with … PLEASE NOTE: This is a Summary, Analysis & Review of the book and NOT the original book. Inside this Summary, Analysis & Review of Jonah Berger's Contagious by Instaread: · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.
The Rules Of Contagion
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Author : Adam Kucharski
language : en
Publisher: Profile Books
Release Date : 2020-02-13
The Rules Of Contagion written by Adam Kucharski and has been published by Profile Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-13 with Medical categories.
An Observer Book of the Year A Times Science Book of the Year A New Statesman Book of the Year A Financial Times Science Book of the Year 'Astonishingly bold' Daily Mail 'It is hard to imagine a more timely book ... much of the modern world will make more sense having read it.' The Times We live in a world that's more interconnected than ever before. Our lives are shaped by outbreaks - of disease, of misinformation, even of violence - that appear, spread and fade away with bewildering speed. To understand them, we need to learn the hidden laws that govern them. From 'superspreaders' who might spark a pandemic or bring down a financial system to the social dynamics that make loneliness catch on, The Rules of Contagion offers compelling insights into human behaviour and explains how we can get better at predicting what happens next. Along the way, Adam Kucharski explores how innovations spread through friendship networks, what links computer viruses with folk stories - and why the most useful predictions aren't necessarily the ones that come true. Now revised and updated with content on Covid-19.
Invisible Influence
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Author : Jonah Berger
language : en
Publisher: Simon and Schuster
Release Date : 2017-06-20
Invisible Influence written by Jonah Berger and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-20 with Business & Economics categories.
Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat.
Summary
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Author : Edition Shortcut (author)
language : en
Publisher:
Release Date : 1901
Summary written by Edition Shortcut (author) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1901 with categories.