Summary Be Your Own Brand

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Summary Be Your Own Brand

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Author : BusinessNews Publishing,
language : en
Publisher: Primento
Release Date : 2013-02-15

Summary Be Your Own Brand written by BusinessNews Publishing, and has been published by Primento this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-15 with Self-Help categories.

The must-read summary of David McNally and Karl Speak's book: "Be Your Own Brand: Achieve More of What You Want by being More of Who You Are". This complete summary of the ideas from David McNally and Karl Speak's book "Be Your Own Brand" highlights the importance of developing one’s own personal brand. Companies know and understand the importance of building their brands, and people should do precisely the same thing. Strong brands are fueled by loyal, lasting relationships, consistent service and added value. This summary will point to the key components that should be involved in your personal brand and uses real life examples and a series of probing questions to give you the tools to define your personal brand, as well as the confidence to use it at work and at home. Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledge To learn more, read "Be Your Own Brand" and define the brand that suits you.

Be Your Own Brand

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Author : David McNally
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2002

Be Your Own Brand written by David McNally and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Brand name products categories.

This thin book elaborates on the interesting premise that you can achieve deeper, truer personal relationships by managing your life as if it was a marketing campaign and you were a brand. The idea is shocking on the face of it, since the general stereotype of marketing, advertising and branding is not a parallel for deep truth and conviction. On the contrary. It is hard to think of yourself as a marketing object, akin to a bottle of beer or a box of laundry detergent, even if you are clearly out in the world selling yourself. But the initial shock creates enough interest to compel the reader to keep reading. This lightweight, somewhat meandering book offers one fresh idea: you can assess and adjust your impact on others by seeing yourself as a quantifiable branded entity. Otherwise, it ultimately offers little that is particularly new or deep, but - and this is a worthy caveat - getAbstract.com finds that it does provide an amusing, intriguing new perspective on some fundamental and enduring truths about behavior and self-awareness. And, if it proves to be just one more mechanism for understanding and presenting yourself, careers have depended on less.

Summary The Brand You 50

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Author : BusinessNews Publishing,
language : en
Publisher: Primento
Release Date : 2014-09-29

Summary The Brand You 50 written by BusinessNews Publishing, and has been published by Primento this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-29 with Business & Economics categories.

Complete summary of Tom Peters' book: "The Brand You 50: Fifty Ways to Transform Yourself from an "Employee" into a Brand that Shouts Distinction, Commitment and Passion!". This summary of the ideas from Tom Peters' book "The Brand You 50" suggests that the paradigm of an employee working for a company on a corporate payroll is increasingly outdated. Even if you work for a company, it is imperative that you are your own “brand”. In his book, the author explains that this means providing the specific set of skills needed, adding value to the company and constantly upgrading your skills. This summary presents Peters' 50 tips that every ambitious businessperson should incorporate into their life in order to establish and express your "brand". Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Brand You 50" and discover the key to standing out at work by developing your own personal brand.

Be Your Own Brand

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Author : Karl D. Speak
language : en
Publisher: ReadHowYouWant.com
Release Date : 2011-08-17

Be Your Own Brand written by Karl D. Speak and has been published by ReadHowYouWant.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-17 with Business & Economics categories.

In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and...

What Great Brands Do

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Author : Denise Lee Yohn
language : en
Publisher: John Wiley & Sons
Release Date : 2014-01-07

What Great Brands Do written by Denise Lee Yohn and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-07 with Business & Economics categories.

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

Building Brand You

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Author : Omar Abedin
language : en
Publisher: Trafford Publishing
Release Date : 2015-07-07

Building Brand You written by Omar Abedin and has been published by Trafford Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-07 with Self-Help categories.

The world today is struggling with the Personal Brand Paradox. On the one hand, growing competition at a global level is making it increasingly difficult for people to make enough money to support the lifestyle that more and more of us aspire for. On the other hand, social media and the Internet are giving us all the opportunity to experience global fame. In fact, the millennial generation that has grown up with the Internet as a fact of life now expects that they will at some point get their fifteen minutes of fame. So how do you resolve this clash between an unstoppable force and an immovable object? Building Brand YOU! casts light on what many consider to be the (black) art and science that is branding and marketing and its practical application to building your personal brand. The tools and methods described in the book are used by millions of marketers around the world to build the brands they manage on a daily basis. Now, you can apply these trusted techniques to truly differentiate yourself, and if done well, it is nothing short of magical.

Linkedin For Personal Branding

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Author : Sandra Long
language : en
Publisher: Hybrid Global Publishing
Release Date : 2016-09-15

Linkedin For Personal Branding written by Sandra Long and has been published by Hybrid Global Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-15 with Business & Economics categories.

Your online presence matters more than ever in today's global workplace. Professionals are logging-in to LinkedIn in record numbers, so your profile needs to represent you in the best possible light before and after a meeting or interview. LinkedIn For Personal Branding: The Ultimate Guide is the leading strategic guidebook that most uniquely connects personal branding to the LinkedIn platform. Long's book provides a comprehensive view of personal branding using LinkedIn's profile, content sharing, and thought leadership capabilities. Additionally, Long has assembled a useful set of "How To" advice links that are available on a companion website. The website provides many resource pages and links related to each chapter. LinkedIn for Personal Branding: The Ultimate Guide is the ONLY LinkedIn book available that will do all of this for the reader: - Provide an integrated personal branding and LinkedIn strategy needed for today's professionals - in a Full Color book. - Provide additional "how to" elements in a companion website so you can click over to see detailed instructions and keep updated. - Provide dozens of examples and case studies from real LinkedIn users. - Provide several "personas" and other prompts to help you write the best possible summary. LinkedIn For Personal Branding will help you to: - Select and prioritize the best personal brand attributes for you, your career and business. - Be considered for more strategic assignments and business opportunities. - Create an authentic, personal, and impressive profile that demonstrates expertise without appearing to brag. - Consider all the ways you can demonstrate your personal brand -both offline and online- and how they work together. - Be found online > increase the likelihood of being contacted by recruiters and sales prospects. - Select the most memorable words, images, skills, and links. - Learn best practices for each profile section ( and also see real examples). - Write the most strategic and impactful headline and summary. - Give and receive more endorsements and recommendations. - Become a thought leader. - Find and Share content with your network . - Blog using the LinkedIn Publisher functionality. - Leverage LinkedIn Groups and Company pages. - Measure your progress. - And much more. This book is perfect for anyone interested in developing their personal brand using LinkedIn to propel their career or business opportunities.

Stand Out Boost Your Personal Brand

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Author : Ora Shtull
language : en
Publisher: Association for Talent Development
Release Date : 2014-09-21

Stand Out Boost Your Personal Brand written by Ora Shtull and has been published by Association for Talent Development this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-21 with Business & Economics categories.

You bring a unique set of skills and qualities to those around you. These attributes make up your personal brand, which is critical to your competitive advantage in the work world. In this issue of TD at Work, Ora Shtull: · defines personal branding · provides a framework for developing your brand · gives templates and tools you can use to grow your brand.

Summary Analysis Of Get Out Of Your Own Way

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Author : SNAP Summaries
language : en
Publisher: ZIP Reads
Release Date :

Summary Analysis Of Get Out Of Your Own Way written by SNAP Summaries and has been published by ZIP Reads this book supported file pdf, txt, epub, kindle and other format this book has been release on with Self-Help categories.

PLEASE NOTE: This is a summary and analysis of the book and not the original book. SNAP Summaries is wholly responsible for this content and is not associated with the original author in any way. If you are the author, publisher, or representative of the original work, please contact info[at]snapsummaries[dot]com with any questions or concerns. If you'd like to purchase the original book, please paste this link in your browser: https://amzn.to/2JUHnuA In Get Out of Your Own Way, former Disney distribution chief Dave Hollis unravels the limiting beliefs that keep us from reaching our full potential and offers practical tips for neutralizing them and living our best lives. What does this SNAP Summary Include? - Synopsis of the original book - Key takeaways from each chapter - Common limiting beliefs and how to overcome them - How embracing discomfort and vulnerability is the key to personal growth - Editorial Review - Background on Dave Hollis About the Original Book: In this part memoir and part self-help guide, Hollis draws from his experiences as a business executive, entrepreneur, husband, and parent to illustrate how the lies we tell ourselves can keep us feeling stuck and rob us of our right to an exceptional life. Hollis opens up about the lies he told himself—that self-development tools are for weak people, work-life balance is achievable if you are determined enough, among others—and reveals how finding and embracing the truth changed his life. People, he explains, get stuck in careers and relationships not because of the circumstances of their lives but because they have decided to live within the boundaries they have created for themselves. Anyone who feels there is more to life but doesn’t know how to reach for it will find this book an insightful guide. DISCLAIMER: This book is intended as a companion to, not a replacement for, Get Out of Your Own Way. SNAP Summaries is wholly responsible for this content and is not associated with the original author in any way. If you are the author, publisher, or representative of the original work, please contact info[at]snapsummaries.com with any questions or concerns. Please follow this link: https://amzn.to/2JUHnuA to purchase a copy of the original book.

Multimodal Composing

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Author : Lindsay A. Sabatino
language : en
Publisher: University Press of Colorado
Release Date : 2019-04-15

Multimodal Composing written by Lindsay A. Sabatino and has been published by University Press of Colorado this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-15 with Language Arts & Disciplines categories.

Multimodal Composing provides strategies for writing center directors and consultants working with writers whose texts are visual, technological, creative, and performative—texts they may be unaccustomed to reading, producing, or tutoring. This book is a focused conversation on how rhetorical, design, and multimodal principles inform consultation strategies, especially when working with genres that are less familiar or traditional. Multimodal Composing explores the relationship between rhetorical choices, design thinking, accessibility, and technological awareness in the writing center. Each chapter deepens consultants’ understanding of multimodal composing by introducing them to important features and practices in a variety of multimodal texts. The chapters’ activities provide consultants with an experience that familiarizes them with design thinking and multimodal projects, and a companion website (www.multimodalwritingcenter.org) offers access to additional resources that are difficult to reproduce in print (and includes updated links to resources and tools). Multimodal projects are becoming the norm across disciplines, and writers expect consultants to have a working knowledge of how to answer their questions. Multimodal Composing introduces consultants to key elements in design, technology, audio, and visual media and explains how these elements relate to the rhetorical and expressive nature of written, visual, and spoken communication. Peer, graduate student, professional tutors and writing center directors will benefit from the activities and strategies presented in this guide. Contributors: Patrick Anderson, Shawn Apostel, Jarrod Barben, Brandy Ball Blake, Sarah Blazer, Brenta Blevins, Russell Carpenter, Florence Davies, Kate Flom Derrick, Lauri Dietz, Clint Gardner, Karen J. Head, Alyse Knorr, Jarret Krone, Sohui Lee, Joe McCormick, Courtnie Morin, Alice Johnston Myatt, Molly Schoen, James C. W. Truman