Summary Don T Think Pink
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Summary Don T Think Pink
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Author : BusinessNews Publishing,
language : en
Publisher: Primento
Release Date : 2013-02-15
Summary Don T Think Pink written by BusinessNews Publishing, and has been published by Primento this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-15 with Business & Economics categories.
The must-read summary of Lisa Johnson and Andrea Learned's book: "Don't Think Pink: What Really Makes Women Buy and How to Increase Your Share of This Market". This complete summary of the ideas from Lisa Johnson and Andrea Learned's book "Don't Think Pink" shows that very few corporations purposefully attempt to target women to purchase their products, despite the fact that women make or influence 80% of all purchase decisions. Furthermore, those who do target women end up using stereotypical and superficial methods, like offering their product in pink. In their book, the authors reveal the real reasons why women decide to make purchases and the marketing techniques that will really get their attention. By reading this summary, you will understand how to adapt your marketing techniques to target female consumers and avoid clichés. Added-value of this summary: • Save time • Understand key concepts • Expand your marketing skills To learn more, read "Don't Think Pink" and discover the secrets to marketing to female consumers.
Don T Think Pink
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Author : Lisa Johnson
language : en
Publisher: Amacom Books
Release Date : 2004
Don T Think Pink written by Lisa Johnson and has been published by Amacom Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
A guide to marketing to women explains women's buying decisions, helping marketers to see their brands from the perspectives and experiences of women and allowing businesses to develop their products, services, and marketing strategies to capitalize on this market.
The Marketing Gurus
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Author : Chris Murray
language : en
Publisher: Atlantic Books Ltd
Release Date : 2016-05-19
The Marketing Gurus written by Chris Murray and has been published by Atlantic Books Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-19 with Business & Economics categories.
This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field. The featured books include: Crossing the Chasm by Geoffrey Moore The Popcorn Report by Faith Popcorn The Anatomy of Buzz by Emanuel Rosen Purple Cow by Seth Godin Relationship Marketing by Regis McKenna Don't Think Pink by Lisa Johnson and Andrea Learned Renovate Before you Innovate by Sergio Zyman The Marketing Gurus distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.
Pink Think Becoming A Woman In Many Uneasy Lessons
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Author : Lynn Peril
language : en
Publisher: W. W. Norton & Company
Release Date : 2002-10-17
Pink Think Becoming A Woman In Many Uneasy Lessons written by Lynn Peril and has been published by W. W. Norton & Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-17 with Social Science categories.
From board games to beauty pageants, a smart, witty, pop-culture history of the perilous path to achieving the feminine ideal. Deluged by persuasive advertisements and meticulous (though often misguided) advice experts, women from the 1940s to the 1970s were coaxed to "think pink" when they thought of what it meant to be a woman. Attaining feminine perfection meant conforming to a mythical standard, one that would come wrapped in an adorable pink package, if those cunning marketers were to be believed. With wise humor and a savvy eye for curious, absurd, and at times wildly funny period artifacts, Lynn Peril gathers here the memorabilia of the era —from kitschy board games and lunch boxes to outdated advice books and health pamphlets—and reminds us how media messages have long endeavored to shape women's behavior and self-image, with varying degrees of success. Vividly illustrated with photographs of vintage paraphernalia, this entertaining social history revisits the nostalgic past, but only to offer a refreshing message to women who lived through those years as well as those who are coming of age now.
The Adventures Of Johnny Bunko
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Author : Daniel H. Pink
language : en
Publisher: National Geographic Books
Release Date : 2008-04-01
The Adventures Of Johnny Bunko written by Daniel H. Pink and has been published by National Geographic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-01 with Business & Economics categories.
Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing From Daniel H. Pink, the #1 bestselling author of Drive and To Sell Is Human, comes an illustrated guide to landing your first job in The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need. There’s never been a career guide like The Adventures of Johnny Bunko by Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). Told in manga—the Japanese comic book format that’s an international sensation—it’s the fully illustrated story of a young Everyman just out of college who lands his first job. Johnny Bunko is new to the Boggs Corp., and he stumbles through his early months as a working stiff until a crisis prompts him to rethink his approach. Step by step he builds a career, illustrating as he does the six core lessons of finding, keeping, and flourishing in satisfying work. A groundbreaking guide to surviving and flourishing in any career, The Adventures of Johnny Bunko is smart, engaging and insightful, and offers practical advice for anyone looking for a life of rewarding work.
Pink Noises
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Author : Tara Rodgers
language : en
Publisher: Duke University Press
Release Date : 2010-03-23
Pink Noises written by Tara Rodgers and has been published by Duke University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-23 with Music categories.
Pink Noises brings together twenty-four interviews with women in electronic music and sound cultures, including club and radio DJs, remixers, composers, improvisers, instrument builders, and installation and performance artists. The collection is an extension of Pinknoises.com, the critically-acclaimed website founded by musician and scholar Tara Rodgers in 2000 to promote women in electronic music and make information about music production more accessible to women and girls. That site featured interviews that Rodgers conducted with women artists, exploring their personal histories, their creative methods, and the roles of gender in their work. This book offers new and lengthier interviews, a critical introduction, and resources for further research and technological engagement. Contemporary electronic music practices are illuminated through the stories of women artists of different generations and cultural backgrounds. They include the creators of ambient soundscapes, “performance novels,” sound sculptures, and custom software, as well as the developer of the Deep Listening philosophy and the founders of the Liquid Sound Lounge radio show and the monthly Basement Bhangra parties in New York. These and many other artists open up about topics such as their conflicted relationships to formal music training and mainstream media representations of women in electronic music. They discuss using sound to work creatively with structures of time and space, and voice and language; challenge distinctions of nature and culture; question norms of technological practice; and balance their needs for productive solitude with collaboration and community. Whether designing and building modular synthesizers with analog circuits or performing with a wearable apparatus that translates muscle movements into electronic sound, these artists expand notions of who and what counts in matters of invention, production, and noisemaking. Pink Noises is a powerful testimony to the presence and vitality of women in electronic music cultures, and to the relevance of sound to feminist concerns. Interviewees: Maria Chavez, Beth Coleman (M. Singe), Antye Greie (AGF), Jeannie Hopper, Bevin Kelley (Blevin Blectum), Christina Kubisch, Le Tigre, Annea Lockwood, Giulia Loli (DJ Mutamassik), Rekha Malhotra (DJ Rekha), Riz Maslen (Neotropic), Kaffe Matthews, Susan Morabito, Ikue Mori, Pauline Oliveros, Pamela Z, Chantal Passamonte (Mira Calix), Maggi Payne, Eliane Radigue, Jessica Rylan, Carla Scaletti, Laetitia Sonami, Bev Stanton (Arthur Loves Plastic), Keiko Uenishi (o.blaat)
Summary Analysis Of When
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Author : ZIP Reads
language : en
Publisher: ZIP Reads
Release Date : 101
Summary Analysis Of When written by ZIP Reads and has been published by ZIP Reads this book supported file pdf, txt, epub, kindle and other format this book has been release on 101 with Business & Economics categories.
White House Access To Fbi Background Summaries
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Author : United States. Congress. Senate. Committee on the Judiciary
language : en
Publisher:
Release Date : 2000
White House Access To Fbi Background Summaries written by United States. Congress. Senate. Committee on the Judiciary and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Law categories.
The Marketing Gurus
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Author : Chris Murray
language : en
Publisher: Penguin
Release Date : 2006-07-20
The Marketing Gurus written by Chris Murray and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-07-20 with Business & Economics categories.
Indispensable summaries of the best marketing books of our time Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader. Now Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that include one all-new, previously unpublished summary. Here is just about everything you ever wanted to know about marketing. The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals and students. Who are the gurus? They include: • Guy Kawasaki on How to Drive Your Competition Crazy • Geoffrey Moore on marketing high technology, in Crossing the Chasm. • Jack Trout on how companies can help their products stand above the crowd, in Differentiate or Die. • Regis McKenna on the changing role of the customer, in the classic Relationship Marketing. • Philip Kotler on the concept of Lateral Marketing, which helps companies avoid the trap of market fragmentation. • Seth Godin on how to create a Purple Cow that will take off through word of mouth. • Lisa Johnson and Andrea Learned on marketing to women in Don’t Think Pink. The collective wisdom contained in The Marketing Guru can help any marketer on his or her journey to becoming a marketing guru. www.summary.com
Summary Of A Whole New Mind By Daniel Pink Why Right Brainers Will Rule The Future
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Author : francis thomas
language : en
Publisher: BookSummaryGr
Release Date : 2024-03-08
Summary Of A Whole New Mind By Daniel Pink Why Right Brainers Will Rule The Future written by francis thomas and has been published by BookSummaryGr this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-08 with Study Aids categories.
A Whole New Mind Daniel H. Pink's book "A Whole New Mind: Why Right-Brainers Will Rule the Future," published in 2005, challenges the prevailing societal preference for left-brain attributes over those of creative and empathetic right-brained individuals. Pink, known for his works on business and human behavior, contends that the era of left-brain dominance is fading, paving the way for holistic thinkers who will excel in the upcoming Conceptual Age. He identifies six essential aptitudes crucial for professional success and personal fulfillment in this new paradigm. This analysis is based on the 2006 Riverhead paperback edition of the book. Historically, society has favored logical and linear thinking, marginalizing individuals who exhibit right-brained qualities that don't neatly fit into this framework. However, as we transition from the Information Age to the Conceptual Age, there is a growing demand for thinkers who can harness both left-brain and right-brain attributes. Pink highlights the balanced nature of the human brain, divided into two hemispheres: the analytical left hemisphere and the intuitive right hemisphere.