Summary Of Josh Bernoff S Writing Without Bullshit
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Summary Of Josh Bernoff S Writing Without Bullshit
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Author : Everest Media,
language : en
Publisher: Everest Media LLC
Release Date : 2022-06-10T22:59:00Z
Summary Of Josh Bernoff S Writing Without Bullshit written by Everest Media, and has been published by Everest Media LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-10T22:59:00Z with Business & Economics categories.
Please note: This is a companion version & not the original book. Sample Book Insights: #1 The tide of bullshit is rising, and it’s affecting every aspect of our lives. It’s becoming harder and harder to write clearly, and this is a huge problem. But it doesn’t have to be. I can show you how to clear away the motivational roadblocks that are stopping you from writing clearly. #2 The Iron Imperative is to write clear, bold prose that focuses on meaning and directness. But how can you actually put it into practice. You will inevitably become more efficient with your own time, which will lead to a decrease in your integrity. #3 When you read something that is meaningful, you learn something. When you read something that is bullshit, you go, Huh. Bullshit is communication that wastes the reader's time by failing to communicate clearly and accurately. #4 A passage should have a meaning ratio of 100 percent. A passage with a meaning ratio of 80 percent is readable. But below 70 percent, you’re in bullshit territory. This passage reads as bullshit because nearly half of it is not communicating anything useful.
Writing Without Bullshit
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Author : Josh Bernoff
language : en
Publisher: HarperCollins
Release Date : 2016-09-13
Writing Without Bullshit written by Josh Bernoff and has been published by HarperCollins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-13 with Business & Economics categories.
Joining the ranks of classics like The Elements of Style and On Writing Well, Writing Without Bullshit helps professionals get to the point to get ahead. It’s time for Writing Without Bullshit. Writing Without Bullshit is the first comprehensive guide to writing for today’s world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don’t stand a chance. In this practical and witty book, you’ll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You’ll acquire the courage and skill to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words. And you’ll get used to writing directly to the reader to make every word count. At the center of it all is the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking. Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format from emails and social media to reports and press releases. Stop writing to fit in. Start writing to stand out. Boost your career by writing without bullshit.
Outside In
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Author : Harley Manning
language : en
Publisher: Houghton Mifflin Harcourt
Release Date : 2012
Outside In written by Harley Manning and has been published by Houghton Mifflin Harcourt this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
For readers of "Delivering Happiness" and "The New Gold Standard"--a revolutionary approach to understanding and mastering the customer experience from Forrester Research.
Empowered
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Author : Josh Bernoff
language : en
Publisher: Harvard Business Press
Release Date : 2010-09-14
Empowered written by Josh Bernoff and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-14 with Business & Economics categories.
It's the new normal. Now all of your employees are Twittering away and friending clients on Facebook. Not to mention customers--who feel obligated to update your Wikipedia entry with product complaints. In this new world, dealing with empowered employees and customers --Insurgents -- is only going to get more challenging. Employees are using this technology in the workplace and customers are using it in the marketplace, and neither obey the rules you set up. This chaos is your future as a manager. You could try to shut it down and shut it off. Or you can harness it and reap the business benefits. According to Josh Bernoff and Ted Schadler of Forrester Research (the organization that brought you Groundswell), your defense against insurgents is to enable them. At its heart, this is a book about how to scale the management of insurgency, both the innovation of insurgent employees and the energy of insurgent customers. The key is a process Forrester calls E Triple S, for the four elements of managing insurgents effectively: empowering, selecting, scaling, and socializing. While it's based in current trends, the core concept of Managing Insurgents -- that the next management and innovation challenge is harnessing individuals empowered by mobile, social, and connected technology -- is a new idea. In the wake of Groundswell, dozens of social-technology-for-business books cropped up. And there are plenty of books on improving your customer service. But there's no serious business book about management, marketing, and innovation in the throes of this trend. When Insurgency hits, it will be perceived not just as a sequel to Groundswell but as the start of a new management philosophy.
How To Get Your Point Across In 30 Seconds Or Less
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Author : Milo O. Frank
language : en
Publisher: Simon and Schuster
Release Date : 1987
How To Get Your Point Across In 30 Seconds Or Less written by Milo O. Frank and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Business & Economics categories.
Learn how to get your listener’s attention, keep her interest, and make your point—all in thirty seconds! Milo Frank, America’s foremost business communications consultant, shows you how to focus your objectives, utilize the “hook” technique, use the secrets of TV and advertising writers, tell terrific anecdotes that make your point, shine in meetings and question-and-answer sessions, and more! These proven techniques give you the edge that successful people share—the art of communicating quickly, precisely, and powerfully!
Groundswell
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Author : Charlene Li
language : en
Publisher: Harvard Business Press
Release Date : 2011
Groundswell written by Charlene Li and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.
Writing Scripts Hollywood Will Love
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Author : Katherine Herbert
language : en
Publisher: Allworth Press
Release Date : 2000-11
Writing Scripts Hollywood Will Love written by Katherine Herbert and has been published by Allworth Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-11 with Business & Economics categories.
This fully updated, career-boosting book arms aspiring and experienced writers with an insider's insights into the process of conceiving, writing and marketing a winning film or TV script. A veteran story analyst reveals what is demanded of scriptwriters in today's competitive marketplace.
Why They Can T Write
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Author : John Warner
language : en
Publisher: JHU Press
Release Date : 2018-12-03
Why They Can T Write written by John Warner and has been published by JHU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-03 with Education categories.
An important challenge to what currently masquerades as conventional wisdom regarding the teaching of writing. There seems to be widespread agreement that—when it comes to the writing skills of college students—we are in the midst of a crisis. In Why They Can't Write, John Warner, who taught writing at the college level for two decades, argues that the problem isn't caused by a lack of rigor, or smartphones, or some generational character defect. Instead, he asserts, we're teaching writing wrong. Warner blames this on decades of educational reform rooted in standardization, assessments, and accountability. We have done no more, Warner argues, than conditioned students to perform "writing-related simulations," which pass temporary muster but do little to help students develop their writing abilities. This style of teaching has made students passive and disengaged. Worse yet, it hasn't prepared them for writing in the college classroom. Rather than making choices and thinking critically, as writers must, undergraduates simply follow the rules—such as the five-paragraph essay—designed to help them pass these high-stakes assessments. In Why They Can't Write, Warner has crafted both a diagnosis for what ails us and a blueprint for fixing a broken system. Combining current knowledge of what works in teaching and learning with the most enduring philosophies of classical education, this book challenges readers to develop the skills, attitudes, knowledge, and habits of mind of strong writers.
The Creativity Leap
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Author : Natalie Nixon
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2020-06-23
The Creativity Leap written by Natalie Nixon and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-23 with Business & Economics categories.
"Natalie Nixon's new book provides a fresh primer on how to cultivate creativity in the workplace.” —Nir Eyal, bestselling author of Hooked and Indistractable Too many people associate creativity solely with the arts, even though to be an incredible scientist, engineer, or entrepreneur requires immense creativity. And it's the key to developing breakthrough products and services. Natalie Nixon, a creativity strategist with a background in cultural anthropology, fashion, and service design, says that in the fourth industrial revolution a creativity leap is needed to bridge the gap that exists between the churn of work and the highly sought-after prize called innovation. Nixon says that since humans are hardwired to be creative, it is a competency anyone can develop. She shows that it balances wonder (awe, audacity, and curiosity) with rigor (discipline, skill-building, and attention to detail), and that inquiry, improvisation, and intuitionare the key practices that increase those capacities. Drawing on interviews with fifty-six people from diverse backgrounds—farming, law, plumbing, architecture, perfumery, medicine, education, technology, and more—she offers illuminating examples of how creativity manifests in every kind of work. Combining creativity tools and techniques with real-world stories of innovative people and businesses, this book is a provocation, an inspiration, and an invitation to unleash the innate creativity that lies within each of us. It offers a more dynamic and integrative way to adapt and innovate, one that allows us the freedom to access our full human selves.
Academia Obscura
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Author : Glen Wright
language : en
Publisher: Unbound Publishing
Release Date : 2017-10-19
Academia Obscura written by Glen Wright and has been published by Unbound Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-19 with Humor categories.
If you think the groves of academe are all stuffiness, elbow patches and greying old men... think again. Academia Obscura is an irreverent glimpse inside the ivory tower, exposing the eccentric and slightly unhinged world of university life. Take a trip through the spectrum of academic oddities and unearth the Easter eggs buried in peer reviewed papers, the weird and wonderful world of scholarly social media, and rats in underpants. Procrastinating PhD student Glen Wright invites you to peruse his cabinet of curiosities and discover what academics get up to when no one's looking. Welcome to the hidden silly side of higher education.