Summary Of Oversubscribed Review Keypoints And Take Aways

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Summary Of Oversubscribed Review Keypoints And Take Aways

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Author : PenZen Summaries
language : en
Publisher: by Mocktime Publication
Release Date : 2022-11-28

Summary Of Oversubscribed Review Keypoints And Take Aways written by PenZen Summaries and has been published by by Mocktime Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-28 with Study Aids categories.

The summary of Oversubscribed – How to Get People Lining Up to Do Business with You presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of Oversubscribed walks readers through the process of starting a company that quickly becomes inundated with more customer requests than it can fulfil. The oversubscription business model has been utilised by Apple to cultivate a customer base that is devoted and passionate, as well as by boutique brands in order to manufacture desire and generate enormous profits. This model both attracts attention and maintains that attention. In just a few moments, you'll understand how everything functions. Oversubscribed summary includes the key points and important takeaways from the book Oversubscribed by Daniel Priestley. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

Oversubscribed

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Author : Daniel Priestley
language : en
Publisher: John Wiley & Sons
Release Date : 2015-05-11

Oversubscribed written by Daniel Priestley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-11 with Business & Economics categories.

Don't fight for customers, let them fight over you! Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action? In Oversubscribed, entrepreneur and bestselling author Daniel Priestley explains why…and, most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money. Oversubscribed: Shows leaders, marketers, and entrepreneurs how they can get customers queuing up to use their services and products while competitors are forced to fight for business Explains how to become oversubscribed, even in a crowded marketplace Is full of practical tips alongside inspiring examples to alter our mindsets and get us bursting with ideas Is written by a successful entrepreneur who's used these ideas to excel in the ventures he has launched

The End Of Marketing

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Author : Carlos Gil
language : en
Publisher: Kogan Page Publishers
Release Date : 2019-10-03

The End Of Marketing written by Carlos Gil and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-03 with Business & Economics categories.

WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

The Politics Of Promotion

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Author : Bonnie Marcus
language : en
Publisher: John Wiley & Sons
Release Date : 2015-03-06

The Politics Of Promotion written by Bonnie Marcus and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-06 with Business & Economics categories.

Break into the power circle and build relationships that advancecareers The Politics of Promotion offers women the tools andguidance they need to successfully navigate the realities of theirorganization, emphasizing the need to understand office politics toget the promotions and recognition they deserve. Written by BonnieMarcus, a professional coach who focuses on helping women advancetheir careers, this book demonstrates the impact of relationshipsand sponsorship on career trajectory. Readers will learn whyexcellence and achievement aren't propulsion enough to get ahead,and how networking with power and intention can make all thedifference in perception, reputation, and promotion. Far beyond thetypical advice of "be assertive" and "embrace ambition," this bookprovides a unique and proven method for becoming a bigger player inthe workplace and avoiding unexpected trip-ups that can add yearsto the climb—or end it for good. Many women focus on performance, thinking that good work garnerspromotion. Too often, they're left outside of the circles of powerand influence where decisions are made that affect their careers.The Politics of Promotion provides a framework for breakinginto that circle, and taking control of one's own career path,specifically showing how to: Navigate office politics successfully Build and nurture key relationships Get comfortable with self-promotion Avoid potentially disastrous "blindsides" Women who want to advance cannot afford to view politics as"dirty." It's the reality of the workplace, one that differsbetween organizations and fluctuates over time. Although beingsavvy about office politics is important for both genders,unconscious bias and stereotypes create special challenges forwomen. Learning to navigate these complex rules and customs is thekey to professional recognition for women, fostering relationshipsthat reach far beyond the next evaluation. Women looking to getahead will find that the insights in The Politics ofPromotion can help smooth the way.

The Eureka Factor

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Author : John Kounios
language : en
Publisher: Random House
Release Date : 2015-04-14

The Eureka Factor written by John Kounios and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-14 with Science categories.

In a book perfect for readers of Charles Duhigg’s The Power of Habit, David Eagleman’s Incognito, and Leonard Mlodinow’s Subliminal, the cognitive neuroscientists who discovered how the brain has aha moments—sudden creative insights—explain how they happen, when we need them, and how we can have more of them to enrich our lives and empower personal and professional success. Eureka or aha moments are sudden realizations that expand our understanding of the world and ourselves, conferring both personal growth and practical advantage. Such creative insights, as psychological scientists call them, were what conveyed an important discovery in the science of genetics to Nobel laureate Barbara McClintock, the melody of a Beatles ballad to Paul McCartney, and an understanding of the cause of human suffering to the Buddha. But these moments of clarity are not given only to the famous. Anyone can have them. In The Eureka Factor, John Kounios and Mark Beeman explain how insights arise and what the scientific research says about stimulating more of them. They discuss how various conditions affect the likelihood of your having an insight, when insight is helpful and when deliberate methodical thought is better suited to a task, what the relationship is between insight and intuition, and how the brain’s right hemisphere contributes to creative thought. Written in a lively, engaging style, this book goes beyond scientific principles to offer productive techniques for realizing your creative potential—at home and at work. The authors provide compelling anecdotes to illustrate how eureka experiences can be a key factor in your life. Attend a dinner party with Christopher Columbus to learn why we need insights. Go to a baseball game with the director of a classic Disney Pixar movie to learn about one important type of aha moment. Observe the behind-the-scenes arrangements for an Elvis Presley concert to learn why the timing of insights is crucial. Accessible and compelling, The Eureka Factor is a fascinating look at the human brain and its seemingly infinite capacity to surprise us. Praise for The Eureka Factor “Delicious . . . In The Eureka Factor, neuroscientists John Kounios and Mark Beeman give many other examples of [a] kind of lightning bolt of insight, but back this up with the latest brain-imaging research.”—Newsweek “An incredible accomplishment . . . [The Eureka Factor] is not just a chronicle of the journey that numerous scientists (including the authors) have taken to examine insight but is also a fascinating guide to how advances in science are made in general. Messrs. Kounios and Beeman examine how a parade of clever experiments can be designed to answer specific questions and rule out alternative possibilities. . . . Wonderful ideas appear as if out of nowhere—and we are delighted.”—The Wall Street Journal “An excellent title for those interested in neuroscience or creativity . . . The writing is engaging and readable, mixing stories of famous perceptions with explanations of how such revelations happen.”—Library Journal (starred review) “A lively and accessible ‘brain’ book with wide appeal.”—Booklist “[An] ingenious, thoughtful update on how the mind works.”—Kirkus Reviews “The Eureka Factor presents a fascinating and illuminating account of the creative process and how to foster it.”—James J. Heckman, Nobel laureate in economics

The Challenger Sale

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Author : Matthew Dixon
language : en
Publisher: Penguin UK
Release Date : 2012-10-01

The Challenger Sale written by Matthew Dixon and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-01 with Business & Economics categories.

THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them! What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide. Their conclusion? The best salespeople don't just build relationships with customers. They challenge them. Any sales rep, once equipped with the tools in this book, can drive higher levels of customer loyalty and, ultimately, greater growth. And this book will help them get there. ______________ 'If you wish to become a better sales person, buy and read this book and when you have finished buy The Challenger Customer and read that!' Amazon Reader Review 'I have been in enterprise software sales for 6 years and can relate to so many scenarios described in the book. I have already noticed significant results and improvements' Amazon Reader Review

The Seventh Sense

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Author : Joshua Cooper Ramo
language : en
Publisher: Back Bay Books
Release Date : 2018-04-03

The Seventh Sense written by Joshua Cooper Ramo and has been published by Back Bay Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-03 with Social Science categories.

NEW YORK TIMES BESTSELLER WASHINGTON POST BESTSELLER Winner of the getAbstract 17th International Book Award "The Seventh Sense is a concept every businessman, diplomat, or student should aspire to master--a powerful idea, backed by stories and figures that will be impossible to forget." -- Walter Isaacson, author of Steve Jobs and Leonardo da Vinci Endless terror. Refugee waves. An unfixable global economy. Surprising election results. New billion-dollar fortunes. Miracle medical advances. What if they were all connected? What if you could understand why? The Seventh Sense is the story of what all of today's successful figures see and feel: the forces that are invisible to most of us but explain everything from explosive technological change to uneasy political ripples. The secret to power now is understanding our new age of networks. Not merely the Internet, but also webs of trade, finance, and even DNA. Based on his years of advising generals, CEOs, and politicians, Ramo takes us into the opaque heart of our world's rapidly connected systems and teaches us what the losers are not yet seeing--and what the victors of this age already know.

Become A Key Person Of Influence

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Author : DANIEL. PRIESTLEY
language : en
Publisher:
Release Date : 2022

Become A Key Person Of Influence written by DANIEL. PRIESTLEY and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Business & Economics categories.

Every industry has Key People of Influence. Their names come up in conversation...for all the right reasons. They attract opportunities...the right sort. They earn more money...and it isn't a struggle. Key People of Influence also have more fun. They get invited on trips away, people buy them dinner, they are treated with respect and others listen when they speak. You may think it takes years, or even decades, to become a Key Person of Influence - as this book shows, nothing could be further from the truth! "Becoming a Key Person of Influence" in your industry starts today!

Entrepreneur Revolution

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Author : Daniel Priestley
language : en
Publisher: John Wiley & Sons
Release Date : 2018-05-11

Entrepreneur Revolution written by Daniel Priestley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-11 with Business & Economics categories.

A no-nonsense, implementable handbook for taking part in the Entrepreneur Revolution We are living in revolutionary times; times with an impact as significant and far-reaching as the previous Industrial Revolution was to the Agricultural Age. Technological shifts have allowed micro-businesses to compete with large corporations. Small business can now have a global footprint, can be structured in low tax environments, move products anywhere in the world, and access unprecedented levels of support. Entrepreneur Revolution means taking the initiative to do something that you love, something that you’re good at, and something that will make you money. This masterclass in gaining an entrepreneurial mindset will show how to change the way you think, the way you network, and the way you make a living. Includes new statistics, activities, case studies, and research Takes a look at how the brain can affect the entrepreneurial mindset Offers new ideas for entrepreneurs starting a new business Helps you shake off old ideas and make a great, independent leap forward This inspiring and practical book shows you how to break free from The Industrial Revolution mindset, quit working so hard, follow your dream—and make a fortune along the way.

Happiness By Design

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Author : Paul Dolan
language : en
Publisher: Penguin UK
Release Date : 2014-08-28

Happiness By Design written by Paul Dolan and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-28 with Social Science categories.

THE SUNDAY TIMES BESTSELLER 'Few books change one's life; in 48 hours this has improved mine' Jenni Russell, Sunday Times How can we make it easier to be happy? Using the latest cutting-edge research, Professor Paul Dolan reveals that wellbeing isn't about how we think - it's about what we do. By making deliberate choices that bring us both pleasure and meaning, we can redesign our lives for maximum happiness - without thinking too hard about it. 'Outstanding, cutting-edge, and profound. If you're going to read one book on happiness, this is the one' Nassim Nicholas Taleb 'Bold and original ... what I wish for my grandchildren: a life that is rich in activities both pleasurable and meaningful' Daniel Kahneman, author of Thinking Fast and Slow