Summary The 5 Paths To Persuasion
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Summary The 5 Paths To Persuasion
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Author : BusinessNews Publishing,
language : en
Publisher: Primento
Release Date : 2014-11-12
Summary The 5 Paths To Persuasion written by BusinessNews Publishing, and has been published by Primento this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-12 with Business & Economics categories.
The must-read summary of Robert Miller and Gary Williams' book: "The 5 Paths to Persuasion: The Art of Selling Your Message". This complete summary of the ideas from Robert Miller and Gary Williams' book "The 5 Paths to Persuasion" shows that there are five types of decision makers: followers, charismatics, skeptics, thinkers and controllers. In their book, the authors explain how knowing this can help revolutionise your business life: knowing how other people make decisions means you can anticipate their concerns and needs, and know how best to persuade them. This summary demonstrates how to easily differentiate between the different types and explains how you can influence each of them. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The 5 Paths to Persuasion" and find out how you can gain the ability to influence the decisions of others.
The 5 Paths To Persuasion
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Author :
language : en
Publisher:
Release Date : 2010
The 5 Paths To Persuasion written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
The 5 Paths To Persuasion
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Author : Robert B. Miller
language : en
Publisher: Kogan Page Publishers
Release Date : 2007
The 5 Paths To Persuasion written by Robert B. Miller and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
To succeed in today's business world of tough and fast decision-makers, how a statement is made can be more important than what it says. Even the best ideas face resistance and rejection, as all too often people make the mistake of focusing solely on the content of their proposal and giving little thought to the way they will deliver it.In a two-year survey, customer research experts Miller and Williams studied 1,700 executives and discovered that good ideas are not enough; to make any sort of impact they must be delivered effectively. They reveal the five different types of decision maker, including Charismatics, Thinkers, Sceptics, Followers, and Controllers and show how to best sell ideas to each.Whether it be a proposal or a business plan, The 5 Paths to Persuasion unlocks the secrets of persuasion necessary to present any kind of idea successfully.
The 5 Paths To Persuasion
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Author : Robert Bruce Miller (1931-, author)
language : en
Publisher:
Release Date : 2005
The 5 Paths To Persuasion written by Robert Bruce Miller (1931-, author) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with categories.
Point Click And Wow
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Author : Claudyne Wilder
language : en
Publisher: John Wiley & Sons
Release Date : 2008-07-23
Point Click And Wow written by Claudyne Wilder and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07-23 with Business & Economics categories.
In Point, Click & Wow! you will find the insiderknowledge of public speaking that we all need but were nevertaught. When Point, Click & Wow! was first publishedmore than ten years ago, it quickly became the go-to resource forcreating laptop presentations that have the "Wow" factor! Completely reworked and updated, this new third edition puts thefocus on you, the presenter, who must create a winning presentationevery time. Claudyne Wilder's groundbreaking book offers myriad newfeatures and updated slide designs as well as illustrative storiesand advice from executives. Note: CD-ROM/DVD and other supplementary materials arenot included as part of eBook file.
Perception Of Visual Advertising In Different Media From Attention To Distraction Persuasion Preference And Memory
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Author : Jaana Simola
language : en
Publisher: Frontiers Media SA
Release Date : 2015-02-24
Perception Of Visual Advertising In Different Media From Attention To Distraction Persuasion Preference And Memory written by Jaana Simola and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-24 with Physiology categories.
This Research Topic aims to showcase the state of the art in visual advertising research. Although visual processes are a central component of consumer behavior, they have been largely neglected in models explaining consumer perception of advertising. Rather than being the mere input into the cognitive or affective systems, the visual processes both voluntarily and involuntarily affect the amount and quality of information that is passed into further mental processing. Moreover, advertisements provide a well- designed, rich and stimulating environment to study visual processes in real-life conditions. Consumers encounter thousands of advertisement messages per day. Previous research on visual perception of advertising mostly considers print advertising. However, advertising messages increasingly appear in a variety of formats and in different media. Part of these messages are still conveyed through traditional media, such as newspapers, magazines, television, as well as outdoor and supermarket advertising. In addition, the amount and diversity of visual marketing stimuli is rapidly growing in terms of different advertising formats appearing in online and social media, smartphones and tablets. This challenges the marketing professionals and academics to better understand the impact of marketing on consumers. At the same time, the technical development of the research methods allows better opportunities to investigate advertising perception in different environments. Traditionally, papers investigating the psychological processes underlying advertising perception are published in journals widespread across different disciplines, such as marketing, applied psychology and human computer interaction journals. With this Research Topic, we aim to create a forum in which experts in different fields define the state of the art and future directions of the research on the visual aspects of marketing. We include reviews and original research papers involving both empirical and theoretical studies on visual perception of advertising across different media.
Influence
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Author : Robert B. Cialdini
language : en
Publisher: Pearson Scott Foresman
Release Date : 1988
Influence written by Robert B. Cialdini and has been published by Pearson Scott Foresman this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.
Using Blended Learning
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Author : Khe Foon Hew
language : en
Publisher: Springer
Release Date : 2014-08-01
Using Blended Learning written by Khe Foon Hew and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-01 with Education categories.
This book discusses evidence-based practices related to the use of blended learning in both K-12 and higher education settings. Specifically, this book features evidence-based practices in relation to the following five learning goals: (a) Fostering students’ attitude change toward country, (b) Helping students’ solve ill-structured design task problems, (c) Improving students’ critical thinking in assessing sources of information, (d) Improving students’ narrative and argumentative writing abilities and (e) Enhancing students’ knowledge retention and understanding. To achieve this aim, the authors draw upon their own research studies as well as some other relevant studies to reveal the pedagogical approaches, the specific instructional/learning activities, the technologies utilized and the overall framework for developing blended learning experiences.
The Value Of Business Analytics
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Author : Evan Stubbs
language : en
Publisher: John Wiley & Sons
Release Date : 2011-06-15
The Value Of Business Analytics written by Evan Stubbs and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-15 with Business & Economics categories.
TURN YOUR CHALLENGES INTO SUCCESSES – LEARN HOW AND WHY SOME TEAM STRUGGLE AND SOME SUCCEED This groundbreaking resource defines what business analytics is, the immense value it brings to an organization, and how to harness its power to gain a competitive edge in the marketplace. Author Evan Stubbs provides managers with the tools, knowledge, and strategies to get the organizational commitment you need to get business analytics up and running in your company. Drawing from numerous practical examples, The Value of Business Analytics provides an overview of how business analytics maps to organizational strategy and through examining the mistakes teams commonly make that prevent their success, author Evan Stubbs uncovers a four-step framework which helps improve the odds of success. Built on field-tested experience, The Value of Business Analytics explains the importance of and how to: Define the Value: Link analytics outcomes to business value, thereby helping build a sense of urgency and a need for change. Communicate the Value: Persuade the right people by understanding what motivates them. Deliver the Value: Link tactical outcomes to long-term strategic differentiation. Measure the Value: Validate wins and deliver continuous improvement to help drive ongoing transformation. Translating massive amounts of data into real insight is beyond magic—it’s competitive advantage distilled. Nothing else offers an equivalent level of agility, productivity improvement, or renewable value. Whether you’re looking to quantify the value of your work or generate organizational support, learn how to leverage advanced business analytics with the hands-on guidance found in The Value of Business Analytics. Drawing on the successes and failures of countless organizations, author Evan Stubbs provides a reference rich in content that spans everything from hiring the right people, understanding technical maturity, assessing culture, and structuring strategic planning. A must-read for any business analytics leader and an essential reference in shifting the perspective of business analytics away from algorithms towards outcomes. Learn how to increase the odds of successful value creation with The Value of Business Analytics.
Persuading The Cretans
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Author : Aldred A. Genade
language : en
Publisher: Wipf and Stock Publishers
Release Date : 2011-03-23
Persuading The Cretans written by Aldred A. Genade and has been published by Wipf and Stock Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-23 with Religion categories.
The Letter to Titus is often branded as incoherent, its salutation inchoate. Such premature conclusions are directly related to the authenticity debate that has marred analyses of the so-called Pastoral Epistles. From the corridors of academia echoes the cry to study the letters individually and independently of the authorship issue. This book does exactly that. It lays bare intricate and novel persuasive strategies, strategies that belie the charge of incoherency. In fact there is not one, but three ways to describe the structure of this masterfully composed letter. In Persuading the Cretans, Aldred Genade does this utilizing a technique known as text-generated persuasion analysis. Careful thought has gone into the composition of the letter to communicate timeless truths relevant for generations of Christians. This is first-century outcomes-based communication at its best and communicators, preachers, and scholars stand to benefit from the lessons in communication the author of Titus can teach us.