Perception Of Visual Advertising In Different Media From Attention To Distraction Persuasion Preference And Memory
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Perception Of Visual Advertising In Different Media From Attention To Distraction Persuasion Preference And Memory
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Author : Jaana Simola
language : en
Publisher: Frontiers Media SA
Release Date : 2015-02-24
Perception Of Visual Advertising In Different Media From Attention To Distraction Persuasion Preference And Memory written by Jaana Simola and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-24 with Physiology categories.
This Research Topic aims to showcase the state of the art in visual advertising research. Although visual processes are a central component of consumer behavior, they have been largely neglected in models explaining consumer perception of advertising. Rather than being the mere input into the cognitive or affective systems, the visual processes both voluntarily and involuntarily affect the amount and quality of information that is passed into further mental processing. Moreover, advertisements provide a well- designed, rich and stimulating environment to study visual processes in real-life conditions. Consumers encounter thousands of advertisement messages per day. Previous research on visual perception of advertising mostly considers print advertising. However, advertising messages increasingly appear in a variety of formats and in different media. Part of these messages are still conveyed through traditional media, such as newspapers, magazines, television, as well as outdoor and supermarket advertising. In addition, the amount and diversity of visual marketing stimuli is rapidly growing in terms of different advertising formats appearing in online and social media, smartphones and tablets. This challenges the marketing professionals and academics to better understand the impact of marketing on consumers. At the same time, the technical development of the research methods allows better opportunities to investigate advertising perception in different environments. Traditionally, papers investigating the psychological processes underlying advertising perception are published in journals widespread across different disciplines, such as marketing, applied psychology and human computer interaction journals. With this Research Topic, we aim to create a forum in which experts in different fields define the state of the art and future directions of the research on the visual aspects of marketing. We include reviews and original research papers involving both empirical and theoretical studies on visual perception of advertising across different media.
Learning To Read In A Digital World
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Author : Mirit Barzillai
language : en
Publisher: John Benjamins Publishing Company
Release Date : 2018-08-15
Learning To Read In A Digital World written by Mirit Barzillai and has been published by John Benjamins Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-15 with Language Arts & Disciplines categories.
With digital screens becoming increasingly ubiquitous in the lives of children, from their homes to their classrooms, understanding the influence of these technologies on the ways children read takes on great importance. The aim of this edited volume is to examine how advances in technology are shaping children’s reading skills and development. The chapters in this volume explore the influence of various aspects of digital texts, the child’s cognitive and motivational skills, and the child’s environment on reading development in digital contexts. Each chapter draws upon the expertise of scientists and researchers across countries and disciplines to review what is currently known about the influence of technology on reading, how it is studied, and to offer new insights and research directions based on recent work.
Advanced Trends In Ict For Innovative Business Management
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Author : Katarzyna Szymczyk
language : en
Publisher: CRC Press
Release Date : 2021-06-29
Advanced Trends In Ict For Innovative Business Management written by Katarzyna Szymczyk and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-29 with Computers categories.
This book contains a collection of scientific chapters addressing the emerging trends in IT and telecommunications, as well as the issues that accompany them in business. It addresses issues in cyber applications, ICT solutions and innovative cyber know-how, and demonstrates how high-tech IT communications resources can be used to improve business production, sales and service strategies, supply chains and logistics. The book is based on articles from ICCMIT’20, extending their approach to specific chapters. The chapters cover issues such as financial management, technological upgrades, Industry 4.0 and the trend towards sustainable development. It utilizes examples of technologically advanced enterprises developing under Industry 4.0 assumptions at the stage of digital transformation, which integrate digital technologies and business processes. In addition, this book discusses issues related to cyber risk management and the implementation of a number of safeguards for digitized enterprises. Enterprises that orient themselves towards technological innovations find that they can reach customers faster, are more effectively managed and can achieve a competitive advantage over other businesses. This book will be a great aid to professionals in such companies, both in IT departments and in the management team.
Multimodality
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Author : John Bateman
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2017-04-10
Multimodality written by John Bateman and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-10 with Language Arts & Disciplines categories.
This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today’s increasingly complex combinations of multimodal artefacts and performances of all kinds.
Visual Marketing
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Author : Michel Wedel
language : en
Publisher: Psychology Press
Release Date : 2007-09-19
Visual Marketing written by Michel Wedel and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-19 with Business & Economics categories.
This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention
Multimodalit T
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Author : Janina Wildfeuer
language : de
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2020-07-20
Multimodalit T written by Janina Wildfeuer and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-20 with Language Arts & Disciplines categories.
Dieses Studienbuch liefert eine erste grundlegende und an praktischen Analysen orientierte Einführung in das Thema Multimodalität in deutscher Sprache. LeserInnen lernen anhand zahlreicher Fallstudien, wie Multimodalität in unterschiedlichsten Formen und Situationen begegnet und mit eigenen Methoden zur Analyse und Evaluation untersucht werden kann. Auf Grundlage kritischer Diskussionen bereits existierender Zugänge zum Thema in unterschiedlichen Disziplinen nehmen die Autoren eine problemorientierte Perspektive auf Multimodalität ein und zeigen, dass eine starke methodologische Grundlage notwendig ist, um Multimodalität als Phänomen zu verstehen und dafür qualitativ wie quantitativ valide Analysen zu entwickeln. Bereits existierende theoretische Annahmen sowohl aus dem deutschen als auch internationalen Kontext werden so mit ihrem Nutzen für die Analyse diskutiert und im Hinblick auf ihre Eignung für den im Buch entwickelten Navigator zur multimodalen Analyse evaluiert. So erarbeitet das Studienbuch das notwendige theoretische und methodologische Fundament, um LeserInnen den produktiven Umgang mit heute immer komplexer werdenden Kombinationen multimodaler Artefakte und Darbietungen zu ermöglichen.
Eye Tracking For Visual Marketing
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Author : Michel Wedel
language : en
Publisher: Now Publishers Inc
Release Date : 2008
Eye Tracking For Visual Marketing written by Michel Wedel and has been published by Now Publishers Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Eye-Tracking for Visual Marketing examines the structure of the eye, the visual brain, eye-movements, and methods for recording and analyzing them. It describes the authors' theory and reviews eye-tracking applications in marketing based on this theory.
Routledge International Handbook Of Emotions And Media
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Author : Katrin Döveling
language : en
Publisher: Routledge
Release Date : 2021-11-09
Routledge International Handbook Of Emotions And Media written by Katrin Döveling and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-09 with Psychology categories.
In times of a worldwide pandemic, the election of a new US president, "MeToo," and "Fridays for Future," to name but a few examples, one thing becomes palpable: the emotional impact of media on individuals and society cannot be underestimated. The relations between media, people, and society are to a great extent based on human emotions. Emotions are essential in understanding how media messages are processed and how media affect individual and social behavior as well as public social life. Adopting a thoroughly interdisciplinary approach to the study of emotions in the context of media, the second, entirely revised and updated, edition of Routledge International Handbook of Emotions and Media comprises areas such as evolutionary psychology, media psychology, media sociology, cultural studies, media entertainment, and political and digital communication. Leading experts from across the globe explore cutting-edge research on the role of emotion in selecting and processing media contents, the emotional consequences of media use, politics and public emotion, emotions in political communication and persuasion, as well as emotions in digital, interactive, and virtual encounters. This compelling and authoritative Handbook is an essential reference tool for scholars and students of media, communication science, media psychology, emotion, cognitive and social psychology, cultural studies, media sociology, and related fields.
The Psychology Of Music In Multimedia
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Author : Siu-Lan Tan
language : en
Publisher: Oxford University Press
Release Date : 2013-06-27
The Psychology Of Music In Multimedia written by Siu-Lan Tan and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-27 with Computers categories.
For most of the history of film-making, music has played an integral role serving many functions - such as conveying emotion, heightening tension, and influencing interpretation and inferences about events and characters. More recently, with the enormous growth of the gaming industry and the Internet, a new role for music has emerged. However, all of these applications of music depend on complex mental processes which are being identified through research on human participants in multimedia contexts. The Psychology of Music in Multimedia is the first book dedicated to this fascinating topic. The Psychology of Music in Multimedia presents a wide range of scientific research on the psychological processes involved in the integration of sound and image when engaging with film, television, video, interactive games, and computer interfaces. Collectively, the rich chapters in this edited volume represent a comprehensive treatment of the existing research on the multimedia experience, with the aim of disseminating the current knowledge base and inspiring future scholarship. The focus on empirical research and the strong psychological framework make this book an exceptional and distinctive contribution to the field. The international collection of contributors represents eight countries and a broad range of disciplines including psychology, musicology, neuroscience, media studies, film, and communications. Each chapter includes a comprehensive review of the topic and, where appropriate, identifies models that can be empirically tested. Part One presents contrasting theoretical approaches from cognitive psychology, philosophy, semiotics, communication, musicology, and neuroscience. Part Two reviews research on the structural aspects of music and multimedia, while Part Three focuses on research examining the influence of music on perceived meaning in the multimedia experience. Part Four explores empirical findings in a variety of real-world applications of music in multimedia including entertainment and educational media for children, video and computer games, television and online advertising, and auditory displays of information. Finally, the closing chapter in Part Five identifies emerging themes and points to the value of broadening the scope of research to encompass multisensory, multidisciplinary, and cross-cultural perspectives to advance our understanding of the role of music in multimedia. This is a valuable book for those in the fields of music psychology and musicology, as well as film and media studies.
Attention And Memory
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Author : Nelson Cowan
language : en
Publisher: Oxford University Press
Release Date : 1998-01-15
Attention And Memory written by Nelson Cowan and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-01-15 with Psychology categories.
Attention and Memory brings together and assesses past and present research on information processing, to formulate a model of this entire system.