Visual Marketing
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Visual Marketing
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Author : David Langton
language : en
Publisher: John Wiley & Sons
Release Date : 2011-09-02
Visual Marketing written by David Langton and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-02 with Business & Economics categories.
Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative "stunts." This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually. Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways. Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers.
The Visual Marketing Revolution
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Author : Stephanie Diamond
language : en
Publisher: Que Publishing
Release Date : 2013-05-08
The Visual Marketing Revolution written by Stephanie Diamond and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-08 with Business & Economics categories.
Get Straight to Your Customer’s Mind, Heart, Buy Button…Visually! Skip past the filters: jump straight into your customer’s powerful visual instinct, where 83% of all human learning is processed. Craft messages that can be brilliantly expressed visually. Then, brilliantly express them. Learn the modern and timeless arts of visual persuasion from a master: Stephanie Diamond. Design irresistible visual persona. Tell masterful visual stories. Create breakthrough images, infographics, and video. Use all the visual social tools at your disposal, from Instagram to Pinterest to YouTube. Words can’t express what you need to say. Visuals will. Get this book: see how. Think visually to solve marketing challenges text can’t handle Utilize visual maps to craft sharper messages and strategies Guide prospects on a visual journey they simply must follow Make abstract ideas intensely real and tangible Visually boost the effectiveness of emails, landing pages, and case studies Leverage new presentation tools that go way beyond PowerPoint Clear away obstacles to action with infographics, checklists, and worksheets Add visuals to deepen engagement on Facebook, Twitter, Pinterest, and Google+ Create outstanding low-cost video for marketing and tutorials Optimize your visuals for tablets and smartphones Quickly improve social media performance with intuitive new visual tools
Visual Marketing
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Author : Michel Wedel
language : en
Publisher: Psychology Press
Release Date : 2007-09-19
Visual Marketing written by Michel Wedel and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-19 with Business & Economics categories.
This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention
Visual Content Marketing
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Author : Stephen Gamble
language : en
Publisher: John Wiley & Sons
Release Date : 2016-03-29
Visual Content Marketing written by Stephen Gamble and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-29 with Business & Economics categories.
Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals. Uniquely, this book addresses the full range of visual solutions, with an emphasis on using these products to create real business value. Inside, you'll learn the ins and outs of infographics, interactive pictograms, video, animations, data-driven visualizations, and other conversion-generating graphical content. Get inspired by the groundbreaking examples showcased here, and learn how to manage every aspect of visual content, from sourcing suppliers to leveraging content on the appropriate media platforms. Author Stephen Gamble is a leader in visual marketing solutions, with over twenty years of experience in the industry. Thousands look to his firm, Frame Concepts, for insider tips on generating revenue with the help of innovative graphics. This insider knowledge is at your fingertips in Visual Content Marketing. To meet your demanding business goals, you need new ideas. This book will show you how to infuse visual content where and when it counts. Generate high-quality leads and revenue with infographics, video, data visualizations, and more Identify the visual marketing and engagement strategies that will work for your business Source and manage talented content suppliers who will deliver on your strategic vision Integrate eye-popping visual solutions to update your brand and achieve your business goals Focusing on the visual is the secret to success in the effort to win customer engagement and attention. Visual Content Marketing is applicable to every business function and industry. With this book, you have the start-to-finish information you need to leverage visual solutions to great effect.
Visual Social Marketing For Dummies
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Author : Krista Neher
language : en
Publisher: John Wiley & Sons
Release Date : 2014-02-24
Visual Social Marketing For Dummies written by Krista Neher and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-24 with Business & Economics categories.
How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to developing highly visual content across a range of social media platforms, this book is the perfect step-by-step guide to get you there. The book explores Pinterest, Instagram, Vine, Tumblr, YouTube, SlideShare, and Twitter, among many topics and resources, and includes useful examples from leading brands and companies across a variety of industries. Helps you set goals that align with your budget and resources and then lay out a visual social marketing plan Covers image-based platforms, such as Pinterest, Instagram, and Vine, as well as social media platforms including Facebook, Tumblr, YouTube, Twitter, and SlideShare Explores visual tools, including infographics, presentations, and video Explains how to track and measure the effectiveness of your visual marketing efforts Make your brand stand out from the crowd with the information, tips, techniques, and examples you'll find in Visual Social Marketing For Dummies.
Visual Marketing From Attention To Action 9780805862928 Ken 0087 08
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Author : Michel Wedel
language : en
Publisher:
Release Date : 2007
Visual Marketing From Attention To Action 9780805862928 Ken 0087 08 written by Michel Wedel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
Eye Tracking For Visual Marketing
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Author : Michel Wedel
language : en
Publisher: Now Publishers Inc
Release Date : 2008
Eye Tracking For Visual Marketing written by Michel Wedel and has been published by Now Publishers Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Eye-Tracking for Visual Marketing examines the structure of the eye, the visual brain, eye-movements, and methods for recording and analyzing them. It describes the authors' theory and reviews eye-tracking applications in marketing based on this theory.
Visual Marketing With The Power Of Pinterest And Instagram Ebook Bundle
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Author : Jason Miles
language : en
Publisher: McGraw Hill Professional
Release Date : 2013-09-20
Visual Marketing With The Power Of Pinterest And Instagram Ebook Bundle written by Jason Miles and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-20 with Business & Economics categories.
TWO E-BOOKS IN ONE Pinterest Power Start Marketing NOW on the World's Fastest-Growing Website! Pinterest Power reveals the business opportunities in Pinterest and reveals actionable, easily implemented, and proven strategies to increase small-business sales. It provides a thorough introduction to the Pinterest world and explains how to get up and running in the most effective ways possible and use the site to increase referral traffic to any website. The book also describes how to leverage Pinterest with other social media sites and ways to use it to increase sales across the most common e-commerce sites, like Etsy, Ebay, and more. Instagram Power CREATE A PICTURE-PERFECT Instagram MARKETING STRATEGY Instagram Power provides everything you need to grab customers on the world's most popular photo-sharing site. This guide covers it all--from setting up an account to promoting a brand to integrating the photo-sharing app into an existing marketing strategy.
Visual Marketing Secrets
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Author : Vickie Siculiano
language : en
Publisher:
Release Date : 2014-09-30
Visual Marketing Secrets written by Vickie Siculiano and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-30 with categories.
Everyone with a smartphone is familiar with the term "selfie," but most people never thought of using their smartphone as a powerful visual marketing tool. With this simple step-by-step guide, you'll learn how to captivate your audience with smartphone photography and never miss an opportunity to market your business online again. This book takes a wholistic approach to visual marketing, from photography, social media, SEO, and the apps and accessories to enhance your smartphone's capabilities. With this guide, you will learn how to take better photos, what to take photos of, how to take them, how to enhance them, share them and save them for SEO. Vickie Siculiano and a team of experts on photography, video, social media and small business marketing will teach you how to really capture the attention of your online audience with your smartphone, leading to more customers and engagement.
Elaboration Likelihood Model And Visual Marketing Communications
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Author : Natalie Janetzko
language : en
Publisher:
Release Date : 2022-06-24
Elaboration Likelihood Model And Visual Marketing Communications written by Natalie Janetzko and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-24 with categories.
Bachelor Thesis from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, University of Frankfurt (Main), language: English, abstract: Based on the Elaboration Likelihood Model this thesis aims at consolidating diverse research approaches to give an extensive outline of the various ways how visual elements - especially images - can influence a person's attitude towards the issue of a marketing communication. They can be persuasive arguments communicating relevant information, serve as peripheral cues that cause affective responses, or influence the amount or direction of the cognitive processing of other elements in the marketing communication they are used in. As a major part of marketing communications, visual elements have received extensive attention in marketing research. Many studies were conducted concerning their attitudinal impact on viewers, yet the majority only focuses on a limited range of their possible functions. Some concentrate on their ability to communicate product information, while others examine their ability to attract the viewer's attention to other message components that yield relevant information. Depending on its respective role in a persuasion process, a visual element can influence attitudes in various manners, and the resulting attitudes also differ in their persistence and behavioral impact. Therefore, it is crucial for marketing managers to understand the situational (e.g. distraction) and personal factors (e.g. need for cognition) as well as the properties of a visual element (e.g. issue-relevance) that cause it to assume one of these three roles on one occasion while assuming another in response to the next exposure.