Summary The End Of Marketing As We Know It
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Summary The End Of Marketing As We Know It
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Author : BusinessNews Publishing,
language : en
Publisher: Primento
Release Date : 2014-10-14
Summary The End Of Marketing As We Know It written by BusinessNews Publishing, and has been published by Primento this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-14 with Business & Economics categories.
The must-read summary of Sergio Zyman's book: "The End of Marketing as We Know It". This complete summary of the ideas from Sergio Zyman's book "The End of Marketing as We Know It" reveals the author's central tenet behind his work at Coca Cola: marketing is an act of magic that people have taken an oath to protect. According to Zyman, today's consumers have a bewildering array of choices so companies can no longer just sell a product, they have to give people a reason to buy. In this summary, Zyman takes you through his marketing strategies and demonstrates that it is possible to not only position your product, but to re-position that of your competitor. By following his advice, you will learn how to use your marketing strategies to become a part of your customer's world and focus on your central message. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "The End of Marketing as We Know It" and learn the secrets behind the art of marketing from Coca Cola's marketing man.
The End Of Marketing As We Know It
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Author : Sergio Zyman
language : en
Publisher:
Release Date : 2000
The End Of Marketing As We Know It written by Sergio Zyman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Marketing categories.
Sergio Zyman - aka Aya-cola - had the dubious distinction of launching New Coke - one of the best documented and most spectacular marketing failures. But just 79 days later the return of Classic Coke produced the biggest one-year rise ever in the brand's sales. Zyman learnt - and taught others - lessons about the emotional bond of consumers to the product. Here, he reveals his own marketing philosophy based on neo-marketing - the notion that advertising and promotion are supposed to sell more stuff.
The End Of Advertising As We Know It
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Author : Sergio Zyman
language : en
Publisher: John Wiley & Sons
Release Date : 2002-11-14
The End Of Advertising As We Know It written by Sergio Zyman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-11-14 with Business & Economics categories.
The controversial marketing guru discusses the revolution in advertising strategy "What can I say about Sergio Zyman? He's a genius; that's all."-Warren Bennis, University Professor and DistinguishedProfessor of BusinessAdministration, USC Marshall School of Business In this follow-up to his bestselling book The End of Marketing As We Know It, Sergio Zyman, Coca-Cola's renowned former chief marketing officer, argues that the business of advertising as we know it is dead. He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization's sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success.
The End Of Marketing
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Author : Carlos Gil
language : en
Publisher: Kogan Page Publishers
Release Date : 2019-10-03
The End Of Marketing written by Carlos Gil and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-03 with Business & Economics categories.
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
Summary Renovate Before You Innovate
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Author : BusinessNews Publishing
language : en
Publisher: Primento
Release Date : 2014-11-12
Summary Renovate Before You Innovate written by BusinessNews Publishing and has been published by Primento this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-12 with Business & Economics categories.
The must-read summary of Sergio Zyman's book: "Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing". This complete summary of the ideas from Sergio Zyman's book "Renovate Before You Innovate" shows that instead of “exploring new possibilities” and getting into new lines of business they know little about, companies should be focusing on doing more of what made them successful in the first place. In his book, the author explains that renovation, not innovation, is the key to success as it leads to an emphasis on organic growth rather than endlessly attempting to start new revenue streams. This summary will teach you to try renovating first, and if you do you're sure to be surprised to discover just how much potential growth you’re leaving on the table unexploited. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Renovate Before You Innovate" and build your future success from what you already have.
The Marketing Gurus
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Author : Chris Murray
language : en
Publisher: Penguin
Release Date : 2006-07-20
The Marketing Gurus written by Chris Murray and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-07-20 with Business & Economics categories.
Indispensable summaries of the best marketing books of our time Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader. Now Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that include one all-new, previously unpublished summary. Here is just about everything you ever wanted to know about marketing. The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals and students. Who are the gurus? They include: • Guy Kawasaki on How to Drive Your Competition Crazy • Geoffrey Moore on marketing high technology, in Crossing the Chasm. • Jack Trout on how companies can help their products stand above the crowd, in Differentiate or Die. • Regis McKenna on the changing role of the customer, in the classic Relationship Marketing. • Philip Kotler on the concept of Lateral Marketing, which helps companies avoid the trap of market fragmentation. • Seth Godin on how to create a Purple Cow that will take off through word of mouth. • Lisa Johnson and Andrea Learned on marketing to women in Don’t Think Pink. The collective wisdom contained in The Marketing Guru can help any marketer on his or her journey to becoming a marketing guru. www.summary.com
Summary Of This Is Marketing
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Author : Dennis Braun
language : en
Publisher: Independently Published
Release Date : 2018-11-24
Summary Of This Is Marketing written by Dennis Braun and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-24 with categories.
What's the first word you think of when you hear the term "marketing?" If you're like most people, it's probably "advertising." The two activities have been so closely associated with each other for so long that they've almost become synonymous.But in today's world, advertising is increasingly becoming a dead end for many companies - or at least just a side road on the path to success. Now more than ever, we need a much broader, deeper conception of marketing, one that goes far beyond mere advertising and takes a more philosophical approach to the subject.Disclaimer: This is a CONCISE VERSION of This Is Marketing: You Can't Be Seen until You Learn to See by Seth Godin. It summarizes the book in detail, to help people understand and implement the original work by Seth Godin. This book is not meant to replace the original book but to serve as a companion to it.
Enterprise Marketing Management
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Author : Dave Sutton
language : en
Publisher: John Wiley & Sons
Release Date : 2006-07-21
Enterprise Marketing Management written by Dave Sutton and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-07-21 with Business & Economics categories.
A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results. Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. He has more than eighteen years of experience in management and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e-business strategy, and serves as President of the Strategic Leadership Forum. He is regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman Marketing Group. He has fifteen years of experience in strategy, information technology, and brand marketing.
Customer Analysis Module Reference For Microstrategy 9 3 1
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Author : MicroStrategy Product Manuals
language : en
Publisher: MicroStrategy
Release Date : 2013-04-30
Customer Analysis Module Reference For Microstrategy 9 3 1 written by MicroStrategy Product Manuals and has been published by MicroStrategy this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-30 with Computers categories.
Careers With The Pharmaceutical Industry
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Author : Peter D. Stonier
language : en
Publisher: John Wiley & Sons
Release Date : 2003-05-07
Careers With The Pharmaceutical Industry written by Peter D. Stonier and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-05-07 with Medical categories.
In recent years, many factors have combined to change the operating environment of the international pharmaceutical industry leading to greater specialisation and sophistication. This new edition will give an update of the different opportunities in drug discovery and development and the scientific, medical or other specialist training needed to accomplish them. The scope of this edition has been broadened to encompass all major roles, including marketing and sales.