Summary The Ten Faces Of Innovation Ideo S Strategies For Beating The Devil S Advocate And Driving Creativity Throughout Your Organization By Tom Kelley And Jonathan Littman
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The Ten Faces Of Innovation
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Author : Tom Kelley
language : en
Publisher: Profile Books
Release Date : 2016-11-03
The Ten Faces Of Innovation written by Tom Kelley and has been published by Profile Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-03 with Business & Economics categories.
A brilliant guide to fostering creativity and business innovation, The Ten Faces of Innovation shows how any individual can become an experienced architect, storyteller, caregiver or cross-pollinator...just four of the ten characters that can be adopted in different situations to create a broader range of solutions to business problems. At the start of the creative process you might be the 'anthropologist', going into the field to see how customers use and respond to products; later you might be the 'hurdler', who overcomes obstacles on the way to the finished product. The book explains with examples from business how adopting these characters can beat nay-sayers who stifle innovation.
Summary The Ten Faces Of Innovation Ideo S Strategies For Beating The Devil S Advocate And Driving Creativity Throughout Your Organization By Tom Kelley And Jonathan Littman
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Author : Shortcut Edition
language : en
Publisher: Shortcut Edition
Release Date : 2021-06-01
Summary The Ten Faces Of Innovation Ideo S Strategies For Beating The Devil S Advocate And Driving Creativity Throughout Your Organization By Tom Kelley And Jonathan Littman written by Shortcut Edition and has been published by Shortcut Edition this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-01 with Business & Economics categories.
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *As you read this summary, you will discover the faces of innovation. In all organizations, certain profiles stand out for bringing innovation and creating value in business. Are you a Pollinator? Do you work with a Surfer or Storyteller? These are just three facets of the "Ten Faces of Innovation" observed by Tom Kelley, author of the best-seller "The Art of Innovation". These faces nourish a company by giving it a creative spirit. Key personalities and drivers, they are the ferment of a company's ability to renew itself. *You will also discover that : if some decision-makers like to play devil's advocate, it is more useful to bring new projects and beautiful ideas ; it is innovation that brings the necessary transformations to companies and allows them to remain competitive; people, their ingenuity, their experience, their talents and their ability to make the "creative leap" are at the heart of innovation, more than techniques; innovation" is a verb which, to create value, must imperatively work in conjunction with the words "idea" and "action". *By knowing the "Ten Faces of Innovation", you may be able to identify the people around you who are able to carry the values of change and innovation. *Buy now the summary of this book for the modest price of a cup of coffee!
The Ten Faces Of Innovation
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Author : Tom Kelley
language : en
Publisher:
Release Date : 2009
The Ten Faces Of Innovation written by Tom Kelley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Organizational effectiveness categories.
The Ten Faces Of Innovation
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Author :
language : en
Publisher:
Release Date : 2017
The Ten Faces Of Innovation written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
The Ten Faces Of Innovation
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Author : Tom Kelley
language : en
Publisher:
Release Date : 2006
The Ten Faces Of Innovation written by Tom Kelley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Communication in organizations categories.
The Ten Faces Of Innovation
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Author : Tom Kelley
language : en
Publisher: Crown Currency
Release Date : 2006-02-14
The Ten Faces Of Innovation written by Tom Kelley and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-02-14 with Business & Economics categories.
The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation. Over the years, IDEO has developed ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the Anthropologist—the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation. Filled with engaging stories of how Kraft, Procter and Gamble, Safeway and the Mayo Clinic have incorporated IDEO's thinking to transform the customer experience, The Ten Faces of Innovation is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.
In Defense Of Troublemakers
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Author : Charlan Jeanne Nemeth
language : en
Publisher: Hachette UK
Release Date : 2018-03-20
In Defense Of Troublemakers written by Charlan Jeanne Nemeth and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-20 with Business & Economics categories.
An eminent psychologist explains why dissent should be cherished, not feared We've decided by consensus that consensus is good. In In Defense of Troublemakers, psychologist Charlan Nemeth argues that this principle is completely wrong: left unchallenged, the majority opinion is often biased, unoriginal, or false. It leads planes and markets to crash, causes juries to convict innocent people, and can quite literally make people think blue is green. In the name of comity, we embrace stupidity. We can make better decisions by embracing dissent. Dissent forces us to question the status quo, consider more information, and engage in creative decision-making. From Twelve Angry Men to Edward Snowden, lone objectors who make people question their assumptions bring groups far closer to truth -- regardless of whether they are right or wrong. Essential reading for anyone who works in groups, In Defense of Troublemakers will radically change the way you think, listen, and make decisions.
Handbook Of Marketing Strategy
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Author : Venkatesh Shankar
language : en
Publisher: Edward Elgar Publishing
Release Date : 2012
Handbook Of Marketing Strategy written by Venkatesh Shankar and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.
The Customer Driven Culture A Microsoft Story
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Author : Travis Lowdermilk
language : en
Publisher: O'Reilly Media
Release Date : 2020-02-24
The Customer Driven Culture A Microsoft Story written by Travis Lowdermilk and has been published by O'Reilly Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-24 with Business & Economics categories.
If you’re striving to make products and services that your customers will love, then you’ll need a customer-driven organization. As companies transform their businesses to meet the demands of the digital age, they find themselves grappling with uniquely human challenges. Organizational knowledge becomes siloed, employees move to safeguard their expertise, and customer data creates polarization and infighting between teams. All of these challenges widen the distance between the people who make your products and the customers who use them. To meet today’s challenges, companies need to do more than build processes for customer-driven products. They need to create a customer-driven culture. With the help of his friend and mentor Monty Hammontree, Travis Lowdermilk takes readers through the cultural transformation of the Developer Division at Microsoft. This book shows readers how to "hack" their culture and reduce the distance between them and their customers’ needs. It’s a uniquely personal story that’s told amidst a cultural revolution at one of the largest software companies in the world. This story acts as your guide. You’ll learn how to: Establish a Common Language: Help employees change their thinking and actions Build Bridges, Not Walls: Treat product building as a team sport Encourage Learning Versus Knowing: Help your team understand their customers Build Leaders That Build Your Culture: Showcase star employees to inspire others Meet Teams Where They Are: Make it easy for teams to to adopt vital behavior changes Make Data Relatable: Move beyond numbers and focus on empathizing with customers
The Innovator S Guide To Growth
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Author : Scott D. Anthony
language : en
Publisher: Harvard Business Press
Release Date : 2008-07-01
The Innovator S Guide To Growth written by Scott D. Anthony and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07-01 with Business & Economics categories.
More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities. In The Innovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power. With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to: Follow a market-proven process -- so your company can reliably create blockbuster businesses Create structures, systems, and metrics -- so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed Create a common language of disruptive innovation -- so managers can reach consensus around counterintuitive courses of action Incisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it.