Sun Tzu And The Art Of Business
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Sun Tzu And The Art Of Business
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Author : Mark McNeilly
language : en
Publisher: OUP USA
Release Date : 2012-01-26
Sun Tzu And The Art Of Business written by Mark McNeilly and has been published by OUP USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-26 with Business & Economics categories.
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
The Art Of War For Small Business
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Author : Becky Sheetz-Runkle
language : en
Publisher: AMACOM
Release Date : 2014-06-11
The Art Of War For Small Business written by Becky Sheetz-Runkle and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-11 with Business & Economics categories.
Defeat the competition and dominate the market with these masterful strategies of Sun Tzu. Over two and a half millennia ago, Chinese military strategist Sun Tzu taught that size alone does not guarantee victory--strategy, positioning, planning, and leadership all play equally significant roles in overpowering the opposition. Today, this classic treatise is perfect for adapting to the world of small business, with entrepreneurs entrenched in fierce competition for customers, market share, and talent. Featuring inspiring examples of entrepreneurial success, The Art of War for Small Business centers its 12 timeless lessons on how to: Choose the right ground for your battles Leverage strengths while overcoming limitations Strike competitors’ weakest points and seize every opportunity Focus priorities and resources on conquering key challenges Go where the enemy is not Build and leverage strategic alliances Countless military, political, and business leaders across the world and throughout time have learned how to utilize these brilliant strategies to outsmart, outmaneuver, and outstrategize their larger adversaries’ seemingly overwhelming forces. Now, it’s time for the small business owner to learn how they can also capture crucial sectors, serve unmet needs, and emerge victorious.
The Art Of Business
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Author :
language : en
Publisher:
Release Date : 2018
The Art Of Business written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Sun Tzu The Art Of War For Managers
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Author : Gerald A Michaelson
language : en
Publisher: Simon and Schuster
Release Date : 2010-04-18
Sun Tzu The Art Of War For Managers written by Gerald A Michaelson and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-18 with Business & Economics categories.
In today's competitive business world, you must capture the high ground and defend it against your rivals. The secret lies in mastering the strategic arts taught by the ancient Chinese military theorist Sun Tzu. Gerald A. Michaelson's classic book breaks down Sun Tzu's lessons to help you move from manager to leader and vanquish your competition. In this fully updated edition, Steven Michaelson offers new examples drawn from companies ranging from Amazon to Toyota to Google, putting Sun Tzu at your side for today's business challenges. Here is the wisdom--tested for twenty-five centuries--that will help you seize the advantage, storm your competitors' gates, and conquer the marketplace!
The Art Of Business
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Author : Raymond Tzuu-Yau Yeh
language : en
Publisher: Zero Time Publishing
Release Date : 2004
The Art Of Business written by Raymond Tzuu-Yau Yeh and has been published by Zero Time Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Sun Tzu And The Art Of Business
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Author : Mark R. McNeilly
language : en
Publisher: Oxford University Press
Release Date : 2016-01-19
Sun Tzu And The Art Of Business written by Mark R. McNeilly and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-19 with Business & Economics categories.
To hand down the wisdom he had gained from years of battles more than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy The Art of War. Because business like warfare is dynamic fast-paced and requires an effective and efficient use of scarce resources modern executives have found value in Sun Tzu's teachings. But The Art of War is arranged for the military leader and not the CEO so making connections between ancient warfare and today's corporate world is not always easy. Now in Sun Tzu and the Art of Business Mark R. McNeilly shows how Sun Tzu's strategic principles can be successfully applied to modern business situations. Here are really two books in one: Mark McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive plus the entire text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation ("Win All Without Fighting") how to attack a competitor's weak points ("Avoid Strength and Strike Weakness") and how to maximize the power of market information for competitive advantage ("Deception and Foreknowledge"). He also demonstrates the value of speed preparation and secrecy in throwing the competition off-balance employing strategy to beat the competition ("Shape Your Opponent") and the need for character in successful leaders. In his final chapter McNeilly presents a practical method to put Sun Tzu and The Art of Business into practice. By using modern examples throughout the book from GE Microsoft AT&T BMW Southwest Airlines FedEx and many others he illustrates how by following the wisdom of history's most respected strategist executives can avoid the pitfalls of management fads and achieve lasting competitive advantage. Even though down-sizing continues to increase corporate competition and new technology constantly changes the playing field the basics of business and strategy remain essentially unchanged. Sun Tzu and the Art of Business illuminates the fundamental strategic principles providing lessons every manager must know to succeed today.
The Art Of Business Wars
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Author : David Brown
language : en
Publisher: Hachette UK
Release Date : 2021-04-15
The Art Of Business Wars written by David Brown and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-15 with Business & Economics categories.
"A ROLLICKING READ ABOUT THE CORPORATE WORLD'S GREATEST RIVALRIES." ADAM GRANT, New York Times bestselling author of Think Again and Originals, and host of the TED podcast WorkLife Based on the chart-topping BUSINESS WARS podcast, here are the stories and lessons from history's greatest business rivalries - retold as you've never heard them before. Some of the companies here have been featured on the podcast, many are entirely new, and ALL of the material presents a fresh perspective, with each chapter thematically inspired by a chapter of Sun Tzu's classic, The Art of War. From the pocket showdown of iPhone vs Blackberry to the epic stand-off of Beats vs Monster, The Art of Business Wars goes deep into the business trenches to explore the stories behind the stories. In this gripping study of triumph and disaster, you'll discover the real-life love spat between the co-founders of Tinder which led to the creation of its competitor Bumble, the battle of the fast fashion giants H&M and Zara where speed is everything, how Wrigley almost bit off more than it could chew, and Nintendo leveled up in America. With these and many more tales from business battlefields all over the world The Art of Business Wars reveals the strategies, positioning, dirty tricks, and eye for exploiting vulnerabilities, that make the difference between success and failure. David Brown, host of the hit podcast Business Wars, masterfully frames some of the biggest business rivalries in history using the wisdom and pragmatic advice of revered Chinese military strategist Sun Tzu. Each battle Brown examines tells a story of contending wits, strategies, and resources. He chronicles the rise of companies as they formulate innovative plans, vanquish foes, and adapt to shifting societal needs. The goal: stay ahead of the competition and emerge victorious as an industry titan. Compiling powerful insights uncovered over hundreds of episodes and more than a year of in-depth research, Brown offers an extraordinary formula for victory woven into a series of gripping, real-life tales straight from the business trenches. The stories in The Art of Business Wars are fascinating, but the lessons we draw from them - about determination, ingenuity, patience, grit, subtlety, and other key traits that contribute to a victorious enterprise - are invaluable, whether you're a software-slinging freelancer or the CEO of a multinational corporation.
The Art Of Business
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Author : Greg Clydesdale
language : en
Publisher: Hachette UK
Release Date : 2017-09-14
The Art Of Business written by Greg Clydesdale and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-14 with Business & Economics categories.
When we look at Chinese history for a guide to business, we commonly reach for Sun Tzu's The Art of War, but that is a military text. It focuses on an enemy, not a trading partner, and it certainly doesn't mention customers and their role in strategy. To come to terms with Chinese commerce, we don't need to know the Art of War. We need to know the art of business. This book explains Chinese business in history: its practices, values and achievements. As we explore business through time, we discover the strategies which enabled Chinese merchants to become rich and gain insights into how Chinese business evolved, and continues to evolve. The Art of Business goes beyond the Silk Road, Marco Polo and the opium trade to examine how the many different Chinese businesses made money. It asks how merchants mastered the spatial and temporal dimensions of the market and built substantial wealth in doing so. It explores the commercial revolutions that occurred in the Tang and Song dynasties and the late Ming, and reveals business practices carried into the Ching dynasty. It explores salt merchants, the porcelain industry, Huizhou and Shanxi merchant groups, and Howqua, who became the world's richest man. The evolving nature of world commerce will place new demands on tomorrow's businesses. By examining the past, we can better understand the future in which China will once again stand like a giant.
Sun Tzu Business Strategy
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Author : James Sonhill DBA
language : en
Publisher: Sonhill Publishing LLC
Release Date : 2020-06-28
Sun Tzu Business Strategy written by James Sonhill DBA and has been published by Sonhill Publishing LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-28 with Business & Economics categories.
Sun Tzu Business Strategy™ is designed to help you discover and master proven strategy principles and formulas of Sun Tzu The Art of War™ and help you apply them in your business and in your life. This book shows you how to develop your business authority skills, establish a strategic position for your business, and craft a business strategy cycle for moving up and scaling up your business. Practicing proven strategy principles and strategy formulas in this book will make you decisive and effective in the way you lead and make decisions and make you adaptive and competitive in the way you perform and take actions. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.
Sun Tzu The Millionaire
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Author : James Sonhill DBA
language : en
Publisher: Sonhill Publishing LLC
Release Date : 2020-06-28
Sun Tzu The Millionaire written by James Sonhill DBA and has been published by Sonhill Publishing LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-28 with Business & Economics categories.
Sun Tzu The Millionaire™ shows you how to create unlimited business value and exchange this value for unlimited money, rather than trading limited time for unlimited money. Your time is indispensable and limited while your money should be dispensable and unlimited. To achieve the idea of trading unlimited value for unlimited money, you need to have three sets of strategy skills. You need Sun Tzu Millionaire™ skills. You need strategic planning skills. And you need real business strategy skills that can help you lead decisively and make decisions effectively as well as perform adaptively and take actions competitively. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.