Superfans

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Superfans

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Author : Pat Flynn
language : en
Publisher: Get Smart Books
Release Date : 2019-08-13

Superfans written by Pat Flynn and has been published by Get Smart Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-13 with Brand choice categories.

"Want to create a brand that will stand the test of time? Want to build a business that will last, one made to withstand the onslaught of competition, the whims of algorithmic changes, and the unscrupulous efforts of trolls and hackers? The key isn't the best technology, the diverse revenue stream, or the biggest marketing budget. The key is people. If you want to build a business and brand that can't be foiled, you need to cultivate aficionados who will sing your praises, have your back when things get tough, and buy everything you create. You need superfans"--Dust jacket flap

Strangers To Superfans A Marketing Guide To The Reader Journey

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Author : David Gaughran
language : en
Publisher: David Gaughran
Release Date : 2020-07-29

Strangers To Superfans A Marketing Guide To The Reader Journey written by David Gaughran and has been published by David Gaughran this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-29 with Language Arts & Disciplines categories.

From the author of Let's Get Digital and Amazon Decoded, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective. *Learn the five stages in the Reader Journey. *Identify where your blockages are and how to fix them. *Optimize each stage to increase conversion. *Boost sales by making the process more frictionless. *Build an army of passionate readers who do the selling for you. It's not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it's crucial to determine why they liked your book enough to finish it... but not sufficiently to recommend it to their friends. The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.

Superfans

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Author : George Dohrmann
language : en
Publisher: Ballantine Books
Release Date : 2018-02-20

Superfans written by George Dohrmann and has been published by Ballantine Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-20 with Sports & Recreation categories.

A Pulitzer Prize–winning journalist pulls back the curtain on the extraordinary inner lives of America’s most obsessive sports fans. There are fans, and then there are fanatics. In this wondrously immersive look at American sports fandom, George Dohrmann travels the country to find out what distinguishes an ordinary, everyday enthusiast from that special breed of supporter known as the superfan. In Minnesota, Dohrmann meets newly minted generals of the Viking World Order, a Minnesota Vikings affinity group organized along military lines. In Oregon, he shares a few beers with a determined soccer fan who amassed—almost singlehandedly—a four-thousand-strong cheering section for the fledgling Portland Timbers. In Illinois, he talks with the parents of a five-year-old boy whose intense hatred of Tom Brady went viral on YouTube. Through these and other intimate profiles, Dohrmann shows us the human faces behind the colored face paint, the real people inside the elaborate costumes who prowl the stands and parking lots at stadiums from coast to coast. In addition to the fans themselves, Dohrmann also talks with the experts who study them. He uses the latest thinking in sports psychology—some of it learned during a spirited round of miniature golf with a group of professors at the annual Sports Psychology Forum—to unravel the answers to such burning questions as: How does fandom begin? What are its effects on everyday life? When does it go too far? For everyone who’s ever body-painted their torso with the team colors of their alma mater before heading off to a sports bar—or even just screamed at their television during the NBA Finals—Superfans offers an entertaining and insightful exploration of the many ways human beings find meaning in something bigger than themselves. Featuring photos of the Rally Banana, Timber Jim, the officers of the Viking World Order, a pair of Kentucky Wildcats tattoos, a Kevin Durant jersey torched by a jilted fan, and more. Plus analysis of the . . . Arizona State Sun Devils • Chicago Bears • Dallas Cowboys • Green Bay Packers • Indianapolis Colts • Milwaukee Brewers • Nebraska Cornhuskers • New England Patriots • Oklahoma City Thunder • Philadelphia Eagles • San Diego State Aztecs • Seattle Seahawks “Well reported and meticulously researched . . . Dohrmann is a respected, diligent sportswriter and has been so for years—you don’t get Pulitzers for message-board posts.”—The Wall Street Journal

Superfans

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Author : George Dohrmann
language : en
Publisher: Ballantine Books
Release Date : 2018-02-20

The Curve

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Author : Nicholas Lovell
language : en
Publisher: Penguin UK
Release Date : 2013-10-03

The Curve written by Nicholas Lovell and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-03 with Business & Economics categories.

The Curve by Nicholas Lovell is a breakthrough business idea: Chris Anderson's The Long Tail meets Seth Godin's Purple Cow The Curve is a new way of doing business and of seeing the world. For most of the last century, companies strived to sell more and more products at uniform prices. But the future of business is about variation: tailoring products for customers of all stripes, and letting your biggest fans spend as much as they like on things they value. The Curve shows us not to be afraid of giving some things away for free. The internet helps you forge direct relationships with a vast global audience, and take them on a journey from freeloaders into superfans. Value lies in how you make people feel, by building communities, bespoke products and experiences. Small numbers of high spenders are enough to fuel a profitable business. In games, free is becoming the norm, but some people now spend hundreds or thousands of dollars playing a single game. You can already see the Curve transforming areas like music, books and film, and it will rapidly spread to the physical world as 3D printing becomes reality. With stories drawn from artists, toymakers, sports, food, manufacturing and more, The Curve is nothing short of a business thinking revolution. 'An astute and perceptive guide to the new rules for making money in a radically disrupted internet economy. This book deserves to be a hit' -David Rowan, editor, WIRED Nicholas Lovell is an author and consultant who helps companies embrace the transformative power of the internet. His blog, GAMESbrief, is read by those seeking to learn how digital is transforming gaming - and how to apply that knowledge to other industries. His clients have included Firefly, nDreams and Square Enix (creators of Tomb Raider), as well as Channel 4 and IPC Media. His articles have appeared in TechCrunch, Wired, and the Wall Street Journal. He lives in London. @nicholaslovell www.nicholaslovell.com

Superfandom

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Author : Zoe Fraade-Blanar
language : en
Publisher: Profile Books
Release Date : 2017-04-06

Superfandom written by Zoe Fraade-Blanar and has been published by Profile Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-06 with Business & Economics categories.

Fandom isn't a noun, it's a verb. Fans create; they engage; they discuss. From comics to clothing, boundaries between fans and creators are blurring, and in this new fandom-based economy, it's clear: consumers may buy a product, but it is fans who can make or break it. An essential guide to the fan-fuelled future, Superfandom explores the explosion of fandom and its transformative impact on culture and business. In chapters centred on illuminating case studies, experts Zoe Fraade-Blanar and Aaron Glazer delve into the history, sociology and psychology of fan culture, and how it can change the way business works. With them we visit Disneyland, drink Frida Kahlo branded margaritas, meet the fans who rebelled when Polaroid discontinued its film, and find out how fan-modding of Grand Theft Auto adds value to the game. The internet allows direct access to this world: businesses can talk directly to their fans, hear their needs and desires, and react in real time. But while the benefits of this relationship can be huge, businesses that exploit or ignore fan bases do so at their peril. It can be very easy to get fan engagement wrong - as IKEA found out when it tried to shut down a fan site. Practical, investigative and reflective, Superfandom is a compelling and convincing exploration of the subject, and an indispensable guide to the brave new world of tech-fuelled fandom.

Superfan

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Author : Jeff Gottesfeld
language : en
Publisher: Penguin
Release Date : 2011-08-04

Superfan written by Jeff Gottesfeld and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-04 with Juvenile Fiction categories.

Winning the title of "WrestleManiac" sounds pretty awesome, especially for a twelve-year-old die-hard WWE fan. The WrestleManiac gets the opportunity of a lifetime: the chance to carry the defending champ's belt at WrestleMania, not to mention a trip to the event and the possibility of meeting the champ! Problem is, first you have to win a nationwide competition, and WWE fans can be kind of . . . competitive! Read along as one kid does whatever it takes to win the title of WrestleManiac, even if it means bodyslamming the competition!

The Routledge Companion To The Contemporary Musical

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Author : Jessica Sternfeld
language : en
Publisher: Routledge
Release Date : 2019-08-16

The Routledge Companion To The Contemporary Musical written by Jessica Sternfeld and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-16 with Music categories.

The Routledge Companion to the Contemporary Musical is dedicated to the musical’s evolving relationship to American culture in the late twentieth and early twenty-first centuries. In the past decade-and-a-half, international scholars from an ever-widening number of disciplines and specializations have been actively contributing to the interdisciplinary field of musical theater studies. Musicals have served not only to mirror the sociopolitical, economic, and cultural tenor of the times, but have helped shape and influence it, in America and across the globe: a genre that may seem, at first glance, light-hearted and escapist serves also as a bold commentary on society. Forty-four essays examine the contemporary musical as an ever-shifting product of an ever-changing culture. This volume sheds new light on the American musical as a thriving, contemporary performing arts genre, one that could have died out in the post-Tin Pan Alley era but instead has managed to remain culturally viable and influential, in part by newly embracing a series of complex contradictions. At present, the American musical is a live, localized, old-fashioned genre that has simultaneously developed into an increasingly globalized, tech-savvy, intensely mediated mass entertainment form. Similarly, as it has become increasingly international in its scope and appeal, the stage musical has also become more firmly rooted to Broadway—the idea, if not the place—and thus branded as a quintessentially American entertainment.

Creating Superfans

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Author : Brittany Hodak
language : en
Publisher: Page Two
Release Date : 2023-01-10

Creating Superfans written by Brittany Hodak and has been published by Page Two this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-10 with Business & Economics categories.

Superfans aren’t just for pop stars and NBA teams. What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? In Creating Superfans, entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Disney, Amazon, Katy Perry, the Boston Red Sox, and more. With her trademark mix of humor and sharp business insights, she combines entertaining stories from her years of working with major stars like Dolly Parton and KISS with case studies of familiar brands and companies to illustrate the effective and easy-to-master system for transforming customers into passionate advocates of your brand. You’ll learn how to: - define, understand, and share your own unique brand story - better capture, understand, and utilize customer feedback - connect your brand’s story to your individual customers’ stories - make exceeding customer expectations business-as-usual - regularly earn and capitalize on customer referrals You’ll also get checklists, exercises, and easy-to-implement tools that will have you building your very own legion of superfans right away. Whether you’re launching a career as a recording artist, running a tech startup, or helming a hundred-year-old brand, you, too, can tap into the power of superfandom.

Creating Business Superfans

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Author : Frederick Dudek
language : en
Publisher:
Release Date : 2022-03-18

Creating Business Superfans written by Frederick Dudek and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-18 with categories.

Imagine having a squad of superfans passionately promoting your business and generating tangible benefits in attracting solid referrals and positive reviews of your products/services?Imagine having very passionate advocates who will collectively promote you to everyone they know, resulting in rock-star sales success??and they'll all be happily doing it for FREE!Of course, it's never that easy? isn't it?Multi-million-dollar international sales and marketing executive Frederick Dudek knows this all too well.In his 30+ years in the business, he's seen it all and done it all - leveraging lessons from his failures and riding the waves of his successes.Today, he's sharing his 12 time-tested approaches to achieving consistent, inexpensive, and repeatable results for any business through his bestselling book, "Creating Business Superfans".This time-tested playbook converts your customers, employees, and business partners into superfans for bigger sales, broader awareness, and long-term success.So, if you're a solopreneur or small to a mid-sized business owner who wants to make your business more successful and compete with bigger competitors even though you don't have their budget, this book is for you

Superfans

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