Survival Math For Marketers


Survival Math For Marketers
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Survival Math For Marketers


Survival Math For Marketers
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Author : Peter C. Weiglin
language : en
Publisher: SAGE Publications
Release Date : 2002-07-03

Survival Math For Marketers written by Peter C. Weiglin and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-07-03 with Business & Economics categories.


Survival Math for Marketers is a simple and fun solution to the age-old problem of a lack of mathematical knowledge among marketing professionals. Many are former English, psychology, or science graduates who have become responsible for advertising, promotion, and sales in their organizations. Without a solid grounding in accounting, finance, mathematics, or economics, they often find themselves frustrated and confused by this unfamiliar world. This book provides an introduction to the underlying mathematical concepts in marketing and management in terms accessible to students of all levels. Weiglin also explains the relevant non-mathematical issues, such as price sensitivity, product distribution, and sales estimates, and provides the tools necessary to fully understand the basics of each. Presented in an irreverent, conversational style, this book includes numerous real-world examples and illustrations that gently introduce the reader to the important mathematical concepts behind marketing and management. Intended for students and professionals of all levels, Survival Math for Marketers is a fun, easy-to-read introduction to the world of business math. About the Author Peter Weiglin is an author, historian, and professional speaker on many topics. His company, Omnibus Communications, specializes in marketing strategy and communications consulting for companies in the publishing and computer fields. His clients have included Lockheed, Hundman Publishing, Hewlett-Packard, Apple Computer, and North American Van Lines. He teaches management and marketing, most recently at the University of California at Berkeley Extension.



Survival Math For Marketers


Survival Math For Marketers
DOWNLOAD

Author : Peter C. Weiglin
language : en
Publisher: SAGE
Release Date : 2002-07-03

Survival Math For Marketers written by Peter C. Weiglin and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-07-03 with Business & Economics categories.


"Survival Math for Marketers is a simple and fun solution to the age-old problem of a lack of mathematical knowledge among marketing professionals. Many are former English, psychology, or science graduates who have become responsible for advertising, promotion, and sales in their organizations. Without a solid grounding in accounting, finance, mathematics, or economics, they often find themselves frustrated and confused by this unfamiliar world. This book provides an introduction to the underlying mathematical concepts in marketing and management in terms accessible to students of all levels. Weiglin also explains the relevant non-mathematical issues, such as price sensitivity, product distribution, and sales estimates, and provides the tools necessary to fully understand the basics of each. Presented in an irreverent, conversational style, this book includes numerous real-world examples and illustrations that gently introduce the reader to the important mathematical concepts behind marketing and management. Intended for students and professionals of all levels, Survival Math for Marketers is a fun, easy-to-read introduction to the world of business math. About the Author Peter Weiglin is an author, historian, and professional speaker on many topics. His company, Omnibus Communications, specializes in marketing strategy and communications consulting for companies in the publishing and computer fields. His clients have included Lockheed, Hundman Publishing, Hewlett-Packard, Apple Computer, and North American Van Lines. He teaches management and marketing, most recently at the University of California at Berkeley Extension."--Publisher's website.



Marketing Math


Marketing Math
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Author : William A. Stull
language : en
Publisher:
Release Date : 1979

Marketing Math written by William A. Stull and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Business mathematics categories.




Marketing Math


Marketing Math
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Author : William A. Stull
language : en
Publisher:
Release Date : 1991

Marketing Math written by William A. Stull and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business mathematics categories.




Marketing Math Made Really Easy


Marketing Math Made Really Easy
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Author : John Story
language : en
Publisher:
Release Date : 2016-02-23

Marketing Math Made Really Easy written by John Story and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-23 with categories.


Great marketing requires math, yet many students of marketing avoid the mathematics of marketing at all costs. This is really a shame, because the marketing math is not difficult. Marketing Math Made Really Easy does just what it says. It introduces the reader to the basic calculations of marketing in a way that makes them easy to understand. It uses examples and illustrations to bring the equations to life and demonstrate their importance.I have been teaching marketing math for almost 20 years, to both undergraduate and graduate students. The proven methods in this book have helped thousands of students master the basic math of marketing.



Marketing Essentials Marketing Math Workbook


Marketing Essentials Marketing Math Workbook
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Author : Lois Schneider Farese
language : en
Publisher: McGraw-Hill/Glencoe
Release Date : 2008-01-01

Marketing Essentials Marketing Math Workbook written by Lois Schneider Farese and has been published by McGraw-Hill/Glencoe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-01 with Business & Economics categories.


"The DECA Connection, an association of marketing students"--Cover.



Survival Math


Survival Math
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Author : Mitchell Jackson
language : en
Publisher: Scribner
Release Date : 2020-02-04

Survival Math written by Mitchell Jackson and has been published by Scribner this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-04 with Biography & Autobiography categories.


“A vibrant memoir of race, violence, family, and manhood…a virtuosic wail of a book” (The Boston Globe), Survival Math calculates how award-winning author Mitchell S. Jackson survived the Portland, Oregon, of his youth. This “spellbinding” (NPR) book explores gangs and guns, near-death experiences, sex work, masculinity, composite fathers, the concept of “hustle,” and the destructive power of addiction—all framed within the story of Mitchell Jackson, his family, and his community. Lauded for its breathtaking pace, its tender portrayals, its stark candor, and its luminous style, Survival Math reveals on every page the searching intellect and originality of its author. The primary narrative, focused on understanding the antecedents of Jackson’s family’s experience, is complemented by survivor files, which feature photographs and riveting short narratives of several of Jackson’s male relatives. “A vulnerable, sobering look at Jackson’s life and beyond, in all its tragedies, burdens, and faults” (San Francisco Chronicle), the sum of Survival Math’s parts is a highly original whole, one that reflects on the exigencies—over generations—that have shaped the lives of so many disenfranchised Americans. “Both poetic and brutally honest” (Salon), Mitchell S. Jackson’s nonfiction debut is as essential as it is beautiful, as real as it is artful, a singular achievement, not to be missed.



Marketing Essentials


Marketing Essentials
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Author : Lois Farese
language : en
Publisher:
Release Date : 1991

Marketing Essentials written by Lois Farese and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business education categories.




Mathematics In Marketing


Mathematics In Marketing
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Author : William B. Logan
language : en
Publisher: McGraw-Hill Companies
Release Date : 1970-01-01

Mathematics In Marketing written by William B. Logan and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970-01-01 with Business mathematics categories.




Strategic Marketing Management In Asia


Strategic Marketing Management In Asia
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Author : Syed Saad Andaleeb
language : en
Publisher: Emerald Group Publishing
Release Date : 2016-12-22

Strategic Marketing Management In Asia written by Syed Saad Andaleeb and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-22 with Business & Economics categories.


With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.