Surviving In The Newspaper Business
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Surviving In The Newspaper Business
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Author : Jim Willis
language : en
Publisher: Praeger
Release Date : 1988-06-22
Surviving In The Newspaper Business written by Jim Willis and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988-06-22 with Business & Economics categories.
Willis' almost total textbook analysis of today's newspaper makes Surviving in the Newspaper Business precisely what it claims to be: `A how-to guide to newspaper management in the 1980s and beyond . . . a set of unified principles for successful management.' It explains the supervision and organization of each department and stresses the importance of keeping the paper responsive to the needs of its readers, advertisers and, somewhat surprisingly, even its employees. Willis talks about advertising, circulation and marketing strategies and how to deal with competition from TV, the suburban weeklies and labor unions. He looks at `the editor as a people manager,' something that more than one tradition-bound editor has been unable to do for himself. The book has sample budgets and organizational charts and even a discussion of the relative merits of adult vs. youth carriers. Newspaper Research Journal Professor Jim Willis' book is a nicely condensed overview of the newspaper as a business. Though it is aimed at journalism students enrolled in newspaper management classes, it is also worthwhile reading for the curious reporter or copy editor who knows little about how newspapers make and spend money. . . . The book is sprinkled with good, common sense about balancing newspapers as a business against newspapering as good journalism. Professor Willis makes a gallant attempt to make sure students understand that though the newspaper must make a profit to survive, it will never truly excel unless it produces a good news-editorial product. ASNE Bulletin Surviving in the Newspaper Business is a how-to-do-it guide to newspaper management for the 1980s and beyond. It presents a set of unified principles for successful management and exposes the student to the primary mission of the newspaper: to deliver a quality product to the depth and breadth of the marketplace. Stressing the importance of the total newspaper concept, Willis portrays the successful newspaper as integrated internally among departments and externally with its readership and advertisers. In addition, he analyzes the newspaper's industrial environment, discusses management survival strategies, considers business and finance plans, and assesses organizational behavior in the newsroom. Included are a series of hands-on case studies offering further insights into topics discussed.
Survival Of A Free Competitive Press
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Author : United States. Congress. Senate. Special Committee to Study Problems of American Small Business
language : en
Publisher:
Release Date : 1947
Survival Of A Free Competitive Press written by United States. Congress. Senate. Special Committee to Study Problems of American Small Business and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1947 with American newspapers categories.
Now Is Too Late
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Author : Gerald R. Baron
language : en
Publisher: FT Press
Release Date : 2003
Now Is Too Late written by Gerald R. Baron and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Baron shows executives and PR professionals precisely how the rules have changed and why public discourse has turned so ugly. Next, he offers a roadmap for defending oneself. Discover how to build reputation equity in today's environment; how to survive the maelstrom through clear thinking and strategy; and how to recover a reputation in the aftermath of a PR crisis.
Understanding The Newspaper Business In Nigeria
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Author : Godfrey Naanlang Danaan
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2016-09-23
Understanding The Newspaper Business In Nigeria written by Godfrey Naanlang Danaan and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-23 with Social Science categories.
This book brings together a selection of articles on newspaper writing and reporting. It represents a resource book intended to sensitize would-be journalists to the arts of reporting and writing, and to the ways in which newspaper readership can be sustained in the age of online messaging. It will provide students of journalism and media studies, particularly in Nigeria, with the skills required by newspaper journalism, and is a response to the poverty of literature on newspaper journalism in Nigerian universities and colleges.
Survival Of A Free
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Author : United States. Congress. Senate. Special Committee to Study Problems of American Small Business
language : en
Publisher:
Release Date : 1947
Survival Of A Free written by United States. Congress. Senate. Special Committee to Study Problems of American Small Business and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1947 with categories.
Newspaper Business In India A Case Study Of Marathi Newspapers In Mumbai
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Author : Dr. Manjula Srinivas
language : en
Publisher: Shineeks Publishers
Release Date : 2021-08-21
Newspaper Business In India A Case Study Of Marathi Newspapers In Mumbai written by Dr. Manjula Srinivas and has been published by Shineeks Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-21 with Education categories.
Newspapers will always remain a reliable source of information. There has been a digital revolution which has also affected the newspaper industry, over the years, across the world. Indian Newspaper Business has interesting inputs to share. The book shares the business of Marathi newspapers in Mumbai. A must read for those who want to know the measures taken by the Newspaper industry to sustain the print media business.
The Business Of News In England 1760 1820
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Author : Victoria E. M. Gardner
language : en
Publisher: Springer
Release Date : 2016-01-26
The Business Of News In England 1760 1820 written by Victoria E. M. Gardner and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-26 with History categories.
The Business of News in England, 1760-1820 explores the commerce of the English press during a critical period of press politicization, as the nation confronted foreign wars and revolutions that disrupted domestic governance.
Failing Newspaper Act
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Author : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
language : en
Publisher:
Release Date : 1967
Failing Newspaper Act written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967 with Antitrust law categories.
Considers S. 1312, to exempt from the antitrust laws certain combinations and arrangements necessary for the survival of failing newspapers. Includes report "Newspaper Monopolies and the Antitrust Laws, a Study of the Failing Newspaper Act;" by International Typographical Union, 1967 (p. 125-172).
Survival Of Free Competitive Press
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Author : United States. Congress. Senate. Special Committee to Study Problems of American Small Business
language : en
Publisher:
Release Date : 1947
Survival Of Free Competitive Press written by United States. Congress. Senate. Special Committee to Study Problems of American Small Business and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1947 with Paper industry categories.
Fundamentals Of Newspaper Building
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Author : Jason Rogers
language : en
Publisher:
Release Date : 2017-01-20
Fundamentals Of Newspaper Building written by Jason Rogers and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-20 with Business & Economics categories.