Sustainability Challenges And Solutions At The Base Of The Pyramid
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Sustainability Challenges And Solutions At The Base Of The Pyramid
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Author : Prabhu Kandachar
language : en
Publisher: Routledge
Release Date : 2017-09-08
Sustainability Challenges And Solutions At The Base Of The Pyramid written by Prabhu Kandachar and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-08 with Business & Economics categories.
Around the turn of the millennium it had become painfully evident that development aid, charity or "global business-as-usual" were not going to be the mechanisms to alleviate global poverty. Today, there is little dispute that poverty remains the most pressing global problem calling for innovative solutions. One recent strategy is the Base of the Pyramid (BoP) concept developed by Prahalad and Hart, which relies on entrepreneurial activity tapping into the previously ignored markets of the economically most disadvantaged. It is a process requiring innovations in several disciplines: technological, social and business.This book covers a number of areas. First, much of the current BoP discussion emphasises targeting products to the needs of the poor. But do we actually know what the real needs of the poor are? This book takes a bottom-up human-centred approach and examines examples that truly engage the poor in BoP product and service development. What types of needs assessment methodologies are indicated considering the cultural differences in BoP countries? Are the existing methodologies adequate? Do they need to be redefined and redeveloped? Second, the book considers how we can balance poverty alleviation and stimulate economic growth without stressing the ecosystem. Tragically, the poor are hardest hit by the adverse effects of environmental deterioration such as water shortages, climate change or the destruction of habitats. While the economic welfare of the poor is critical, the BoP approach must balance its inherent paradox of encouraging greater consumption while avoiding further pressures on environmental sustainability. The link between the BoP approach and sustainable development is a key feature of this book. Third, it looks at innovation and asks what kinds of"bottom-up" innovation (open source, technological, social and business) support BoP initiatives (and sustainable development)?Fourth, the book deals with the relationship between development assistance and BoP. Is a BoP strategy the antithesis to development aid or can these two co-exist or even complement each other?Finally, the book raises questions about the relationship between corporate responsibility and BoP. Is BoP a new form of corporate neo-colonialism or a new form of corporate responsibility? Although the BoP concept has unleashed an extensive and generally enthusiastic response from academics, businesses, NGOs and governments, the knowledge domain around this concept is still in the early stages of development. This book addresses that need with a focus on the needs of the end-users – the poor – as a starting point for BoP products and innovations. With contributions from both supporters and critics, it provides a treasure trove of global knowledge on how the concept has developed, what its successes and failures have been and what promise it holds as a long-term strategy for alleviating poverty and tackling global sustainability.
Sustainability Challenges And Solutions At The Base Of The Pyramid
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Author : Prabhu Kandachar
language : en
Publisher:
Release Date : 2017
Sustainability Challenges And Solutions At The Base Of The Pyramid written by Prabhu Kandachar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with BUSINESS & ECONOMICS categories.
"Around the turn of the millennium it had become painfully evident that development aid, charity or "global business-as-usual" were not going to be the mechanisms to alleviate global poverty. Today, there is little dispute that poverty remains the most pressing global problem calling for innovative solutions. One recent strategy is the Base of the Pyramid (BoP) concept developed by Prahalad and Hart, which relies on entrepreneurial activity tapping into the previously ignored markets of the economically most disadvantaged. It is a process requiring innovations in several disciplines: technological, social and business.This book covers a number of areas. First, much of the current BoP discussion emphasises targeting products to the needs of the poor. But do we actually know what the real needs of the poor are? This book takes a bottom-up human-centred approach and examines examples that truly engage the poor in BoP product and service development. What types of needs assessment methodologies are indicated considering the cultural differences in BoP countries? Are the existing methodologies adequate? Do they need to be redefined and redeveloped?Second, the book considers how we can balance poverty alleviation and stimulate economic growth without stressing the ecosystem. Tragically, the poor are hardest hit by the adverse effects of environmental deterioration such as water shortages, climate change or the destruction of habitats. While the economic welfare of the poor is critical, the BoP approach must balance its inherent paradox of encouraging greater consumption while avoiding further pressures on environmental sustainability. The link between the BoP approach and sustainable development is a key feature of this book.Third, it looks at innovation and asks what kinds of"bottom-up" innovation (open source, technological, social and business) support BoP initiatives (and sustainable development)?Fourth, the book deals with the relationship between development assistance and BoP. Is a BoP strategy the antithesis to development aid or can these two co-exist or even complement each other?Finally, the book raises questions about the relationship between corporate responsibility and BoP. Is BoP a new form of corporate neo-colonialism or a new form of corporate responsibility?Although the BoP concept has unleashed an extensive and generally enthusiastic response from academics, businesses, NGOs and governments, the knowledge domain around this concept is still in the early stages of development. This book addresses that need with a focus on the needs of the end-users - the poor - as a starting point for BoP products and innovations. With contributions from both supporters and critics, it provides a treasure trove of global knowledge on how the concept has developed, what its successes and failures have been and what promise it holds as a long-term strategy for alleviating poverty and tackling global sustainability."--Provided by publisher.
Bottom Of The Pyramid Marketing
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Author : Ramendra Singh
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-12-03
Bottom Of The Pyramid Marketing written by Ramendra Singh and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-03 with Business & Economics categories.
BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars.
Base Of The Pyramid 3 0
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Author : Fernando Casado Caneque
language : en
Publisher: Routledge
Release Date : 2017-09-08
Base Of The Pyramid 3 0 written by Fernando Casado Caneque and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-08 with Business & Economics categories.
For well over 4 billion people – approximately 60% of all humanity – annual income is less than $1,500. The term "Base of the Pyramid" was first coined by Stuart L. Hart and C.K. Prahalad in 2002 and has become synonymous with both the method by which we can more effectively address poverty and the opportunity that exists in a multi-trillion-dollar market. A whole new lexicon has emerged to describe this phenomenon, including new buzzwords and catch phrases like "inclusive business", "opportunities for the majority", "sustainable livelihoods", "pro-poor business" and “social business”, and thousands of new businesses, institutions and investment funds have been set up.In this ground-breaking new book, Stuart L. Hart and Fernando Casado Cañeque have worked with members of the BoP Global Network to shake the tree, look objectively at what has happened since 2002, highlight why earlier applications of BoP haven’t worked and propose new objectives and ways of working to formulate more sustainable solutions. The book challenges the reader and organizations to think about the mindset and purpose across whole organizations, open innovation rather than simply co-creation, and a complete review of the innovation ecosystem. Through this book, practitioners will gain a clearer insight into which business models can work within different communities to ensure a sustainable transition to improved local economies. Equally, the book is a must-read for researchers and students in the fields of entrepreneurship, innovation, sustainable development and environmental management.
Design For Sustainability
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Author : Fabrizio Ceschin
language : en
Publisher: Routledge
Release Date : 2019-08-21
Design For Sustainability written by Fabrizio Ceschin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-21 with Design categories.
This book discusses the most significant ways in which design has been applied to sustainability challenges using an evolutionary perspective. It puts forward an innovation framework that is capable of coherently integrating multiple design for sustainability (DfS) approaches developed so far. It is now widely understood that design can and must play a crucial role in the societal transformations towards sustainability. Design can in fact act as a catalyst to trigger and support innovation, and can help to shape the world at different levels: from materials to products, product–service systems, social organisations and socio-technical systems. This book offers a unique perspective on how DfS has evolved in the past decades across these innovation levels, and provides insights on its promising and necessary future development directions. For design scholars, this book will trigger and feed the academic debate on the evolution of DfS and its next research frontiers. For design educators, the book can be used as a supporting tool to design courses and programmes on DfS. For bachelor’s and master’s level design, engineering and management students, the book can be a general resource to provide an understanding of the historical evolution of DfS. For design practitioners and businesses, the book offers a rich set of practical examples, design methods and tools to apply the various DfS approaches in practice, and an innovation framework which can be used as a tool to support change in organisations that aim to integrate DfS in their strategy and processes. The Open Access version of this book, available at https://www.taylorfrancis.com/books/9780429456510, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
Principles And Strategies To Balance Ethical Social And Environmental Concerns With Corporate Requirements
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Author : Maria Alejandra Gonzalez-Perez
language : en
Publisher: Emerald Group Publishing
Release Date : 2013-05-02
Principles And Strategies To Balance Ethical Social And Environmental Concerns With Corporate Requirements written by Maria Alejandra Gonzalez-Perez and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-02 with Business & Economics categories.
This is the second in a two volume study of Corporate Social Responsibility (CSR) and corporate behaviour from around the world, taking in viewpoints from five continents and over ten countries. These case studies represent one of the most comprehensive collections on contemporary business practices in the significant area of Corporate Social Respo
Solutions For Sustainability Challenges
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Author : Wulf-Peter Schmidt
language : en
Publisher: Springer Nature
Release Date : 2024-08-10
Solutions For Sustainability Challenges written by Wulf-Peter Schmidt and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-10 with Science categories.
The book is intended as a primary resource for Chief Sustainability Officers (CSOs), all professionals with interest in sustainability as well as sustainability courses at CBS International Business School and other universities. It starts by reviewing the challenges of sustainability (environmental, social, economic, and governance). The basics of life cycle thinking are explained, looking at Life Cycle Assessment/LCA, Life Cycle Costing/LCC, Social LCAs, and Life Cycle Management. These are applied to sustainable strategy development, sustainable product development, sustainable supply chain management and logistics, sustainable production, sustainable consumption, circular economy, sustainable digitalization, sustainable finance, sustainable employee relations, sustainable advocacy, law and policymaking, etc.—to show how each person in each profession and role can act sustainably and how to democratize sustainability.
Icord 13
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Author : Amaresh Chakrabarti
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-01-12
Icord 13 written by Amaresh Chakrabarti and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-12 with Technology & Engineering categories.
This book showcases over 100 cutting-edge research papers from the 4th International Conference on Research into Design (ICoRD’13) – the largest in India in this area – written by eminent researchers from over 20 countries, on the design process, methods and tools, for supporting global product development (GPD). The special features of the book are the variety of insights into the GPD process, and the host of methods and tools at the cutting edge of all major areas of design research for its support. The main benefit of this book for researchers in engineering design and GPD are access to the latest quality research in this area; for practitioners and educators, it is exposure to an empirically validated suite of methods and tools that can be taught and practiced.
Routledge International Handbook Of Sustainable Development
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Author : Michael Redclift
language : en
Publisher: Routledge
Release Date : 2015-03-02
Routledge International Handbook Of Sustainable Development written by Michael Redclift and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-02 with Business & Economics categories.
This Handbook gives a comprehensive, international and cutting-edge overview of Sustainable Development. It integrates the key imperatives of sustainable development, namely institutional, environmental, social and economic, and calls for greater participation, social cohesion, justice and democracy as well as limited throughput of materials and energy. The nature of sustainable development and the book’s theorization of the concept underline the need for interdisciplinarity in the discourse as exemplified in each chapter of this volume. The Handbook employs a critical framework that problematises the concept of sustainable development and the struggle between discursivity and control that has characterised the debate. It provides original contributions from international experts coming from a variety of disciplines and regions, including the Global South. Comprehensive in scope, it covers, amongst other areas: Sustainable architecture and design Biodiversity Sustainable business Climate change Conservation Sustainable consumption De-growth Disaster management Eco-system services Education Environmental justice Food and sustainable development Governance Gender Health Indicators for sustainable development Indigenous perspectives Urban transport The Handbook offers researchers and students in the field of sustainable development invaluable insights into a contested concept and the alternative worldviews that it has fostered.
The Fortune At The Bottom Of The Pyramid
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Author : C. K. Prahalad
language : en
Publisher: Pearson Prentice Hall
Release Date : 2006
The Fortune At The Bottom Of The Pyramid written by C. K. Prahalad and has been published by Pearson Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty. C.K. Prahalad's global bestseller "The Fortune at the Bottom of the Pyramid," now available in paperback, " "shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive "everywhere." This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable "bottom of the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for "everyone." Preface xi About the Author xix Part I: The Fortune at the Bottom of the Pyramid 1 Chapter 1: The Market at the Bottom of the Pyramid 3 Chapter 2: Products and Services for the BOP 23 Chapter 3: BOP: A Global Opportunity? 47 Chapter 4: The Ecosystem for Wealth Creation 63 Chapter 5: Reducing Corruption: Transaction Governance Capacity 77 Chapter 6: Development as Social Transformation 99 Part II: Business Success Stories from the Bottom of the Pyramid 113 Financing the Poor 115 Aravind Eye Care-The Most Precious Gift 131 Energy for Everyone 137 Agricultural Advances for the Poor-The EID Parry Story 149 Retail for the Poor 159 Information Technology to the Poor 169 The Jaipur Foot Story 187 Health Alerts for All 191 Transparent Government 201 The Annapurna Salt Story 213 Homes for the Poor-The CEMEX Story 221 From Hand to Mouth-The HHL Soap Story 235 Part III: On the Web at Whartonsp.com Video Success Stories Casas Bahia CEMEX Annapurna Salt Hindustan Lever Jaipur Foot Aravind Eye Care ICICI Bank ITC e-Choupal EID Parry Voxiva E+Co/Tecnosol Andhra Pradesh Full Success Case Stories in pdf format The Market at the Bottom of the Pyramid Known Problems and Known Solutions: What Is the Missing Link? Known Problems and Unique Solutions Known Problems and Systemwide Reform Scaling Innovations Creating Enabling Conditions for the Development of the Private Sector The EID Parry Story Biographies of the Researchers/Writers of the Success Case Stories from "The Fortune at the Bottom of the Pyramid" 247 About the Video Success Stories 255 Index 257