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Sustainability Marketing With Ebook Access Code

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Author : Frank-Martin Belz
language : en
Publisher: John Wiley & Sons
Release Date : 2025-10-20

Sustainability Marketing With Ebook Access Code written by Frank-Martin Belz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-10-20 with Business & Economics categories.

EQUIPS THE NEXT GENERATION OF MARKETERS WITH THE CRITICAL SKILLS AND ETHICAL MINDSET TO LEAD IN A TIME OF UNPRECEDENTED CHANGE Since its first publication in 2009, Sustainability Marketing has set the standard for how marketers can respond to global environmental and social challenges. Now in its third edition, this award-winning text remains a definitive resource in the field—blending rigorous theory, diverse global examples, and actionable strategy. Sustainability Marketing offers a comprehensive, structured, and deeply insightful guide to integrating social, environmental, and ethical concerns into modern marketing strategies, delivering both theoretical depth and practical tools to help students and practitioners alike navigate the evolving sustainability landscape. With a fresh emphasis on global challenges, digital transformation, and circular economy principles, the third edition reflects the latest research, real-world case studies, and pressing debates in the field. Covering a wide range of key topics, from rethinking the sustainability marketing mix to navigating the ethical tensions of brand activism, the authors provide a compelling blueprint for building marketing strategies that drive innovation, strengthen brand trust, and contribute meaningfully to sustainable development. Sustainability Marketing: A Global Perspective, Third Edition, is essential reading for advanced students exploring the future of responsible business, educators integrating sustainability into their curriculum, and marketing professionals looking to align strategy with purpose and contribute to a more sustainable and equitable world. NEW TO THIS EDITION Expanded focus on the UN Sustainable Development Goals (SDGs), addressing how marketers are aligning strategies with global policy frameworks New content on greenwashing, consumer trust, and ethical marketing dilemmas, Including societal and humanistic marketing perspectives in a polarized media and political environment Cutting-edge analysis of digitalization and AI, exploring opportunities such as personalization and engagement, as well as risks of data asymmetries, algorithm-driven polarization, and deepfakes Deeper integration of circular economy thinking, examining how product-service systems, sharing models, and value co-creation are reshaping marketing roles and metrics Timely global case studies and updated data ranging from large multinationals to agile start-ups across a variety of sectors, geographies, and consumer segments, including new and emerging companies and enterprises that exemplify innovative sustainability marketing practices Insights into brand activism and its risks that help readers understand the fine line between purpose-driven engagement and public backlash Coverage of the implications of sustainable supply chains for marketing and the role of traceability and transparency in generating credibility Incorporated and replaced the latest research to strengthen both the theoretical foundation and practical application of sustainability marketing, including new research on clean technologies highlighting marketing’s role in accelerating adoption and communicating impact WILEY ADVANTAGE Provides a structured, step-by-step approach grounded in the original sustainability marketing framework, refined and expanded for today’s complex challenges Equips students and professionals with actionable frameworks for implementing sustainability in real marketing contexts Offers a truly global perspective with stories and challenges drawn from every continent that cover diverse industries Reflects the latest academic findings and real-world practices, while remaining concise and accessible for a 12-week course Employs a balanced, critical lens to unpack the tensions, trade-offs, and controversies involved in sustainable marketing Includes learning objectives, discussion questions, and “Sustainability Challenges” in each chapter

Supply Chain Management

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Author : Nada R. Sanders
language : en
Publisher: John Wiley & Sons
Release Date : 2024-12-12

Supply Chain Management written by Nada R. Sanders and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-12 with Business & Economics categories.

Illustrates SCM best practices while helping students understand the complexities of SCM decision making Now in its fourth edition, Supply Chain Management: A Global Perspective integrates the foundational principles and business-oriented functions of supply chain management (SCM) in one comprehensive volume. Providing students with a balanced and integrated perspective with a global focus, this market-leading textbook highlights the holistic and interconnected nature of SCM while addressing supply chain strategy, design, planning, sourcing, logistics, forecasting, demand planning, operations management, and more. A standard text at universities around the world, Supply Chain Management offers cross-functional coverage, a student-friendly pedagogy, and a wealth of real-world examples of SCM in companies of various sizes. Author Nada R Sanders draws upon her extensive experience in academia and industry to provide both the foundational material required to understand the subject matter and practical tips that demonstrate how the latest techniques are being applied. Supply chain management is advancing rapidly and becoming ever more important in the global business climate. Covering both the underlying principles and practical techniques of SCM, Supply Chain Management: A Global Perspective, Fourth Edition, remains an ideal textbook for upper-level undergraduate courses in Operations Management, Supply Chain Management, and Logistics Management programs. New to this Edition: Updated content in each chapter illustrating the latest business practices in the context of SCM Increased focus on new and emerging technologies, including AI, that are changing supply chains New real-world examples of key concepts applied to supply chains of companies of various sizes and sectors New discussion topics reflecting recent international, government, and organizational policy issues relevant to SCM New and updated cases, discussion questions, examples, and classroom exercises Wiley Advantage: Provides consistent and fully integrated coverage of all key areas of SCM concepts, strategic implementations, and operational techniques Examines supply chain management as a boundary-spanning function that is intertwined with other organizational areas Discusses how recent developments in trade, tax, tariffs, data protection, and national security impact the global supply change Contains extensive pedagogical tools and solved problems designed to make difficult concepts accessible Features a wealth of cases and examples of the latest business practices in supply chain management Includes access to a companion website with an extensive test bank, PowerPoint slides, an instructor’s manual, and other teaching resources

Contemporary Strategy Analysis

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Author : Robert M. Grant
language : en
Publisher: John Wiley & Sons
Release Date : 2024-12-31

Contemporary Strategy Analysis written by Robert M. Grant and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-31 with Business & Economics categories.

The updated new edition of the classic strategic analysis textbook, addresses the emerging challenges that businesses face in an increasingly complex and dynamic environment A market-leading title across the world in upper-level undergraduate and MBA courses, Contemporary Strategy Analysis combines a rigorous approach to business strategy analysis with highly relevant examples of current practice and a rich collection of case studies. With a lively narrative style, expert strategist and lecturer Robert M. Grant introduces students to some of the latest thinking in the strategy field while addressing the strategic issues that business enterprises face today. Designed to be accessible for students from different backgrounds with varying levels of experience, the twelfth edition of Contemporary Strategy Analysis builds upon its tradition of clarity of exposition, emphasis on practicality, and concentration on the fundamentals of value creation and appropriation. A wide range of contemporary topics are presented alongside fully integrated business models, real-world examples of business model innovation, and practical tools for formulating and implementing business strategies. Contemporary Strategy Analysis, Twelfth Edition, remains the ideal textbook for core strategy courses in Business Studies, Management, and MBA programs, as well as for executive courses on competitive strategy, corporate strategy, and management consulting skills. It is also a valuable resource for managers, business owners, founders, and other professionals who are responsible for the strategic direction of a modern enterprise.

Sustainability Marketing With Ebook Access Code

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Author : Frank-Martin Belz
language : en
Publisher: John Wiley & Sons
Release Date : 2025-10-20

Information Technology For Management

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Author : Efraim Turban
language : en
Publisher: John Wiley & Sons
Release Date : 2025-03-05

Information Technology For Management written by Efraim Turban and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-05 with Business & Economics categories.

Comprehensive coverage of developments in the real world of IT management, provides a realistic and up-to-date view of IT management in the current business environment Information Technology for Management provides students in all disciplines with a solid understanding of IT concepts, terminology, and the critical drivers of business sustainability, performance, and growth. Employing a blended learning approach that presents content visually, textually, and interactively, this acclaimed textbook helps students with different learning styles easily comprehend and retain information. Throughout the text, the authors provide real-world insights on how to support the three essential components of business process improvements: people, processes, and technology. Information Technology for Management integrates a wealth of classroom-tested pedagogical tools, including 82 real-world cases highlighting the successes and failures of IT around the world, interactive exercises and activities, whiteboard animations for each learning objective, high-quality illustrations and images, boxed sections highlighting various job roles in IT management and giving examples of how readers will use IT in their career as a marketing, accounting, finance, human resource management, productions and operations management, strategic management, or information technology professional, or as an entrepreneur, and illustrative innovative uses of information technology. Now in its thirteenth edition, this leading textbook incorporates the latest developments in the field of IT management, based on feedback from practitioners from top-tier companies and organizations. New topics include Network-as-a-Service (NaaS), hybrid cloud, cryptocurrency, intent-based networking, edge analytics, digital twin technology, natural language generation, and many more. New “How will YOU use IT” boxes directly inform students in all majors about how IT will impact their careers. Equipping readers with the knowledge they need to become better IT professionals and more informed users of IT, Information Technology for Management, Thirteenth Edition, is the perfect textbook for undergraduate and graduate courses on computer information systems or management information systems, general business and IT curriculum, and corporate-in-house-training or executive programs in all industry sectors. AN INTERACTIVE, MULTIMEDIA LEARNING EXPERIENCE This textbook includes access to an interactive, multimedia e-text. Icons throughout the print book signal corresponding digital content in the e-text. Videos and Animations: Information Technology for Management integrates abundant video content developed to complement the text and engage readers more deeply with the fascinating field of information technology Whiteboard Animation Videos help bring concepts to life, one for each learning objective throughout the text. Real World News Videos support content in every chapter. Cutting-edge business video content from Bloomberg provides an application of learned content to actual business situations. Interactive Figures, Charts & Tables: Appearing throughout the enhanced e-text, interactive figures, process diagrams, and other illustrations facilitate the study of complex concepts and processes and help students retain important information. Interactive Self-Scoring Quizzes: Concept Check Questions at the end of each section provide immediate feedback, helping readers monitor their understanding and mastery of the material.

Work In The 21st Century With Eepub Access

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Author : Jeffrey M. Conte
language : en
Publisher: John Wiley & Sons
Release Date : 2024-09-24

Work In The 21st Century With Eepub Access written by Jeffrey M. Conte and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-24 with Psychology categories.

PROVIDES READERS WITH A WIDE-RANGING EXPLORATION OF THE RICH AND INTRIGUING NATURE OF THE MODERN WORKPLACE Now in its seventh edition, Work in the 21st Century: An Introduction to Industrial and Organizational Psychology is the most current and engaging textbook for courses on Industrial and Organizational (I-O) Psychology. This market-leading textbook ties together themes and topics such as diversity, cognitive and physical abilities, personality, emotional intelligence, technology, multicultural dynamics, and evidence-based I-O psychology with a clear, reader-friendly narrative style. This new edition retains the accessibility of the previous editions, incorporating the latest research findings into every chapter and providing up-to-date organizational applications of the principles of I-O psychology. The scientist-practitioner model continues to be the philosophical cornerstone of the text, further reinforcing the systems approach and stressing the interplay among different I-O psychology variables and constructs. AN INTERACTIVE, MULTIMEDIA LEARNING EXPERIENCE This textbook includes access to an interactive, multimedia e-text. Icons throughout the print book signal corresponding digital content in the e-text. Video Content Two types of videos complement the text and engage readers more deeply with the fascinating field of I-O Psychology. Psychology @Work Videos explore interesting topics in industrial and organizational psychology. Informed by educational materials from the Society for Industrial and Organizational Psychology (SIOP), these videos feature vibrant footage and ask students thought-provoking questions. General psychology videos provide overviews of topics such as the Five-Factor Model of Personality and theories of motivation that might come to bear in the discussion of industrial and organizational psychology. Interactive Figures, Charts, and Tables Appearing throughout the enhanced e-text, interactive figures, diagrams, and tables facilitate study and help students retain important information. Even many of the simplest figures are interactive to encourage online readers to pause and absorb the information they present before scrolling on to additional reading. Interactive Self-Scoring Quizzes Each chapter includes a self-scoring Practice Quiz with feedback at both the question and quiz level to help students prepare for higher stakes assessments and exams.

Managerial Economics

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Author : William F. Samuelson
language : en
Publisher: John Wiley & Sons
Release Date : 2025-01-09

Managerial Economics written by William F. Samuelson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-09 with Business & Economics categories.

The new edition of the best-selling managerial economics textbook, extensively updated to reflect current examples, data, and research Now in its tenth edition, Managerial Economics introduces the complex decision problems facing today’s managers, equipping undergraduates, MBAs, and executives with the economic knowledge and analytical skills required to solve these problems. Going beyond the traditional academic approach to teaching economic analysis, this comprehensive textbook favors practical examples and skills rather than theoretical treatments, illustrating how managers use various economic methods in the modern business environment. Designed to strengthen critical thinking skills, each chapter opens with a central managerial problem that challenges readers to consider and evaluate possible choices and concludes with a detailed review and analysis of the decision using the concepts introduced in the chapter. Numerous decision-making examples, mini-cases, end-of-chapter problems, and real-world applications reinforce students’ quantitative understanding without overwhelming them with an excessive amount of mathematics. New to this Edition: New coverage of responses to the medical and economic risks posed by the Covid-19 pandemic, advances in Artificial Intelligence (AI), and the disruptive impact on the PGA tour caused by the rival LIV golf tour funded by Saudi Arabia New section on how a nationwide seller can optimally site an e-commerce distribution center New discussion of current topics, such as how Taylor Swift changed the negotiation playing field in creating and distributing the movie of her 2023 Eras Tour New examples of actual managerial behavior and practice based on the latest economics and decision analysis research New and updated end-of-chapter problems, references, discussion questions, and internet links Wiley Advantage: Presents an applications-based approach to managerial decision-making with emphasis on real-world practice Covers a wide range of core topics including optimal decisions and pricing, demand and cost analysis, decision making under uncertainty, strategic analysis using game theory, bargaining and negotiation, and international trade Integrates discussion questions in each chapter that frame broader economic issues, such as monopoly practices, competitive market equilibrium, and government regulation Provides students and instructors optional appendices that delve deeper into important advanced topics Includes a study guide for students with multiple-choice questions, quantitative problems, essay questions, and mini-cases Provides a companion website with an instructor’s manual, teaching suggestions, examples, links to current articles and cases, and a comprehensive test bank An Interactive, Multimedia Learning Experience This tenth edition of Managerial Economics includes an enhanced e-text that engages students with a variety of video and interactive content designed to complement and enrich the reading experience. Every new copy of the paperback textbook includes access to the e-text, and the video and interactive content is signposted throughout.

Sustainability Marketing

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Author : Frank-Martin Belz
language : en
Publisher: John Wiley & Sons
Release Date : 2012-10-29

Sustainability Marketing written by Frank-Martin Belz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-29 with Business & Economics categories.

The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com

Business Partner B2 Ebook Online Access Code

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Author : Irene Barrall
language : en
Publisher: Pearson UK
Release Date : 2019-09-25

Business Partner B2 Ebook Online Access Code written by Irene Barrall and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-25 with Foreign Language Study categories.

Marketing Principles With Student Resource Access 12 Months

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Author : William M. Pride
language : en
Publisher: Cengage AU
Release Date : 2017-09

Marketing Principles With Student Resource Access 12 Months written by William M. Pride and has been published by Cengage AU this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09 with Business & Economics categories.

This is the printed textbook, Marketing Principles. Marketing Principles combines a thorough and engaging overview of essential marketing principles. The text provides you with the knowledge and decision-making skills you'll need to succeed in today's competitive business environment. Marketing Principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. New, PRINT versions of this book come with bonus online study tools including animated activities and videos on the CourseMate Express platform.

Sustainability Marketing With Ebook Access Code

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