Sustainable Customer Experience Design
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Sustainable Customer Experience Design
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Author : Bert Smit
language : en
Publisher: Routledge
Release Date : 2018-05-30
Sustainable Customer Experience Design written by Bert Smit and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-30 with Business & Economics categories.
Experiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development. The book offers an innovative approach for successfully creating experiences for (potential) customers that is based on combining insights and methods from the world of design and the social sciences. Moreover, it shows how the experience economy and sustainable development both reinforce one another and create challenges that businesses and professionals can address through this approach. Critical thinking questions, practical examples and international case studies are integrated throughout the text. Combining a design science and a social sciences perspective in one inclusive hands-on approach to designing, staging and managing experiences, this is essential reading for all students of Events, Tourism and Hospitality Management, but also related fields.
Sustainable Events Management
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Author : Razaq Raj
language : en
Publisher: CABI
Release Date : 2024-05-14
Sustainable Events Management written by Razaq Raj and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-14 with Business & Economics categories.
This book introduces the reader to sustainable events management theory and practice, based on academic research and illustrated with empirical case studies. The book provides a comprehensive view of sustainable management and how it relates to the many sectors within the events industry. It emphasises the fundamental importance of local communities, businesses and stakeholders to events organisation in regional, national and international locations. It brings into focus international governing bodies, and national government strategic objectives as the corner stones for sustainable development in the events sector. The relationship between strategic objectives and on-the-ground operational responsibilities are presented using research by contributing authors and accredited organisations to add scope and depth. Best-practice case studies are used throughout the book to highlight and explain particular sustainable management issues and practices. The scope of the book is international and designed to educate undergraduate and postgraduate students and to support practitioners in their operational and administrative duties within their industry sectors.
Experience Design Korea Latin America Research Exchange
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Author : Younghwan Pan
language : en
Publisher: 인간과디자인
Release Date : 2021-11-27
Experience Design Korea Latin America Research Exchange written by Younghwan Pan and has been published by 인간과디자인 this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-27 with Design categories.
Book Structure In the call for contributions for this publication, we suggested participants cover topics such as experience design, UX design, interaction design, service design, product-service system design (PSSD), social design, sustainable design, and other approaches related to culture, cities, technologies, and future scenarios. However, the 40 short papers by 86 authors presented in this book expand our initial scope, portraying a comprehensive research approach to experience design in Korea and Latin America. Throughout the process of reviewing the submissions, the editors were able to map the range of perspectives, and selected the most recurrent ones to orient the structure of the text, which contains 11 chapters consisting of 3 to 5 short papers. Each section examines issues related to several kinds of experience: contemporary, educational, interactive, sensory, art, social, inclusive, healthcare, sustainable, data, and urban. - in the 'Introduction' of the book
Case Studies On Food Experiences In Marketing Retail And Events
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Author : Susanne Doppler
language : en
Publisher: Woodhead Publishing
Release Date : 2020-08-21
Case Studies On Food Experiences In Marketing Retail And Events written by Susanne Doppler and has been published by Woodhead Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-21 with Technology & Engineering categories.
Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior. - Presents the challenges customers face in their away-from-home food shopping - Explains how customer food experiences can be created - Contains best practice examples of how food companies achieve a competitive advantage by creating memorable customer experiences
Sustainable Business Models
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Author : Lars Moratis
language : en
Publisher: Springer
Release Date : 2018-06-28
Sustainable Business Models written by Lars Moratis and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-28 with Business & Economics categories.
This book provides a rich overview and takes a closer look at the current state of theory and practice in the field of sustainable business models. The chapters in this book examine and analyze existing and new approaches towards sustainable business models and showcase the implementation of sustainable business through both quantitative and qualitative studies, including several case studies and many practical examples. It approaches these issues from the standpoints of diverse business disciplines to yield new insights and ideas that are relevant from both an academic and professional perspective. In its essence, the book examines how firms’ value creation processes can be driven by sustainability and social responsibility and how this impacts business and society. Readers will find a range of sustainable business models that have been employed and are being pioneered in various industries around the globe – which are thoroughly investigated and discussed, and put into a comprehensive conceptual framework.
Customer Experience In Fashion Retailing
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Author : Bethan Alexander
language : en
Publisher: Taylor & Francis
Release Date : 2024-06-20
Customer Experience In Fashion Retailing written by Bethan Alexander and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-20 with Business & Economics categories.
This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in a fashion context. Merging three core perspectives – academic, creative agency and retailer – the book takes a chronological approach to tracing the evolution of customer experience from the physical store, to omnichannel through channel convergence to consider the future of fashion retailing and customer experience. Beginning with the theoretical perspective, customer experience evolution in a fashion retail context is traced, considering the definition of customer experience, physical retail, the digitalisation of customer experience, omni-channel retail, in-store technologies and envisioning future retail CX. The retail creative agency perspective looks at how to locate and design customer experience journeys, designing harmonised CX across retail brand environments online and offline, responsible retailing and taking a human-centric approach to create visceral, wellbeing-based experiences. Finally, the retailer perspective explores real-life case studies of great customer experience from international brands, including Zara, Nike, Ecoalf, To Summer and Anya Hindmarch. Pedagogical features to aid understanding are built in throughout, including chapter objectives and reflective questions. Comprehensive and unique in its approach, Customer Experience in Fashion Retailing is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing.
Grasped Attitudes And The Customer Experience
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Author : Steven Brough
language : en
Publisher: GRASPED Digital
Release Date : 2024-04-13
Grasped Attitudes And The Customer Experience written by Steven Brough and has been published by GRASPED Digital this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-13 with Business & Economics categories.
"GRASPED Attitudes and the Customer Experience: Vol. 12 Designing Memorable Moments That Matter" dives deep into the essence of customer experience as the lifeblood of brand loyalty and differentiation. This comprehensive guide articulates the pivotal role of CX in forging emotional connections, fostering repeat business, and driving brand advocacy. It's an insightful read for anyone committed to elevating the customer journey through innovative, technology-driven solutions and personalized engagements. The uniqueness of this volume is its holistic and strategic approach to customer experience, blending practical strategies with a profound understanding of the psychological impact of CX on consumer attitudes. It stands apart by offering a blend of theory, case studies, and actionable insights for crafting unforgettable customer experiences that not only meet but exceed customer expectations, securing long-term loyalty and driving business growth.
Rethinking Sustainability In Facilities And Workplace Management
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Author : Frans Melissen
language : en
Publisher: Taylor & Francis
Release Date : 2022-08-19
Rethinking Sustainability In Facilities And Workplace Management written by Frans Melissen and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-19 with Business & Economics categories.
This book discusses sustainability within the facility management industry. However, it is not another anthology of so-called best practices and the seemingly endless range of certification schemes. It is also not a (marketing) guide on how to communicate high-pitched sustainability ambitions to potential customers to increase (short-term) market share. Instead, this book is based on the realisation that most facility management businesses and departments actually find it hard to truly integrate sustainability into their strategies, tactics and day-to-day operations in a coherent way. It is also based on the reference point that sustainable development cannot be realised only through technological advancements and new procedures; it requires new behavioural patterns of people. Not only of your own employees, as a supplier or department, but also of those for whom you design, stage and manage optimal workplace experiences. Those patterns will not emerge from nowhere but need to be purposely created and cultivated, based on a thorough understanding of what people and organisations need, want and desire. Through reviewing specific barriers and opportunities related to practical situations and examples at all three levels of facility management – the operational, tactical and strategic level – and supported by the latest theoretical insights, this book provides students and practitioners with inspiration and suggestions for using sustainability as a guideline for improving workplace experience concepts and FM strategies, services and processes. Each chapter uses specific cases and examples as the starting point for reflecting on avenues to move from treating sustainability as an add-on to using it as a powerful concept to create optimal workplace experiences. In doing so, these reflections provide lecturers, students and current and future professionals with practical guidelines and pointers to take sustainability within the facility management industry to a much-needed next level.
Sustainable Life Insurance
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Author : Aymeric Kalife
language : en
Publisher: CRC Press
Release Date : 2023-08-18
Sustainable Life Insurance written by Aymeric Kalife and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-18 with Business & Economics categories.
Sustainable Life Insurance: Managing Risk Appetite for Insurance Savings and Retirement Products gives an overview of all relevant aspects of traditional and non-traditional savings and retirement products from both insurers’ and policyholders’ respective risk appetites. Examples of such products include general accounts, whole life, annuities (variable, fixed and fixed indexed, structured), index-linked products, CPPI-based products, etc. The book contains technical details associated with both practice and theory, specifically related to modelling, product design, investments and risk management challenges and solutions, tailored to both insurers’ and policyholders’ perspectives. Features The book offers not only theoretical background but also concrete, cutting-edge "quick wins" across strategic and operational business axes. It will be an asset for professionals in the insurance industry, and a great teaching/learning resource for courses in risk management, insurance modelling, and more. The book highlights the operational challenges encountered across modelling, product designs and hedging.
Improving Sustainability In The Hospitality Industry
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Author : Frans Melissen
language : en
Publisher: Routledge
Release Date : 2018-10-03
Improving Sustainability In The Hospitality Industry written by Frans Melissen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-03 with Business & Economics categories.
Over the past few years the hospitality industry has become a lot more sustainable than it used to be. However, the industry’s contribution to the sustainable development of our societies is still significantly smaller than it could be. This book specifically addresses the links between operations, tactics and strategy from a sustainable development perspective and moves beyond describing what is to reflect on what could be or even what should be, thus providing students with a concise guide for improving sustainability concepts and businesses in the hospitality industry. Each chapter uses specific cases and examples to reflect on different ways in which sustainability principles can be used for revisiting the host–guest relationship and improving the industry’s business processes and models. In doing so, the book provides current and future professionals with guidelines, inspiration and a call for action to take sustainability within the hospitality industry to the next level, based on inclusiveness, equality and a sustainable relationship with our natural environment.