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Systematically Working With Multimodal Data

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Systematically Working With Multimodal Data

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Author : Sigrid Norris
language : en
Publisher: John Wiley & Sons
Release Date : 2019-05-07

Systematically Working With Multimodal Data written by Sigrid Norris and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-07 with Language Arts & Disciplines categories.

A guide that offers a step-by-step process to data-driven qualitative multimodal discourse analysis Systematically Working with Multimodal Data is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data-driven qualitative Multimodal Discourse Analysis (MDA). This full-color introductory textbook is filled with helpful definitions, notes, discussion points and tasks. With illustrative research examples from YouTube, an Experimental and a Video Ethnographic Study, the text offers many examples of how to deal with small to large amounts of data, including information on how to transcribe video data multimodally, including online videos, and how to analyze the data. This textbook contains ample theory, directions for literature, and a teaching guide to help with a clear understanding of how to work with multimodal data. Contains new research data, exceptional illustrations and diagrams Offers step-by-step processes of working through examples, transcriptions and online videos Goes into great depth so that students can use the book as hands-on material to engage with their own data analysis Designed to be easy-to-use with color-coded definitions, tasks, discussion points and notes Written for advanced undergraduate, graduate and PhD level students, as well as participants in research workshops, Systematically Working with Multimodal Data is an authoritative guide to understanding data-driven qualitative Multimodal Discourse Analysis.

Systematically Working With Multimodal Data

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Author : Sigrid Norris
language : en
Publisher: John Wiley & Sons
Release Date : 2019-05-07

Multimodal Theory And Methodology

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Author : Sigrid Norris
language : en
Publisher: Routledge
Release Date : 2020-02-18

Multimodal Theory And Methodology written by Sigrid Norris and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-18 with Language Arts & Disciplines categories.

This concise guide outlines core theoretical and methodological developments of the growing field of Multimodal (Inter)action Analysis. The volume unpacks the foundational relationship between multimodality and language and the key concepts which underpin the analysis of multimodal action and interaction and the study of multimodal identity. A focused overview of each concept charts its historical development, reviews the essential literature, and outlines its underlying theoretical frameworks and how it links to analytical tools. Norris illustrates the concept in practice via the inclusion of examples and an image-based transcript, table, or graph. The book provides a succinct overview of the latest research developments in the field of Multimodal (Inter)action Analysis for early career scholars in the field as well as established researchers looking to stay up-to-date on core developments and learn more about a complementary approach to systemic functional and social semiotic frameworks.

The Handbook Of Crisis Communication

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Author : W. Timothy Coombs
language : en
Publisher: John Wiley & Sons
Release Date : 2023-01-24

The Handbook Of Crisis Communication written by W. Timothy Coombs and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-24 with Social Science categories.

The revised and updated new edition of the comprehensive guide to crisis communication research and practice The Handbook of Crisis Communication provides students, researchers, and practitioners with a timely and authoritative overview of the dynamic field. Contributions by an international team of 50 leading scholars and practitioners demonstrate various methodological approaches, examine how crisis communication is applied in a range of specific contexts, discuss the role of culture and technology in crisis communication, and present original research of relevance to the development and evaluation of crisis communication theory. Now in its second edition, the Handbook covers the latest advances in global crisis communication technology, current trends in research and practice, social media in crisis communication, and more. Each of the 38 chapters incorporate new material offering fresh insights into existing areas of crisis communication and explore new and emerging lines of research. A wealth of new case studies, practical scenarios, and in-depth analyses of recent crises are integrated throughout. Examines traditional applications, recent advances, and emerging areas in crisis communication Discusses communication approaches for organizational crises, disasters, political crises, and public health crises Provides up-to-date coverage of the latest terminology, methods, and research trends in the field Highlights how crisis communication theory and research can inform real-world practice Features detailed analyses of crisis communication in major events such as terrorist attacks, natural disasters, industrial accidents, and global pandemics The Handbook of Crisis Communication, Second Edition is an excellent textbook for advanced students in public relations and strategic communication programs, and a valuable reference for researchers and practitioners in fields such as crisis communication, public relations, and corporate communication.

Artificial Intelligence For Smart Manufacturing

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Author : Kim Phuc Tran
language : en
Publisher: Springer Nature
Release Date : 2023-06-01

Artificial Intelligence For Smart Manufacturing written by Kim Phuc Tran and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-01 with Technology & Engineering categories.

This book provides readers with a comprehensive overview of the latest developments in the field of smart manufacturing, exploring theoretical research, technological advancements, and practical applications of AI approaches. With Industry 4.0 paving the way for intelligent systems and innovative technologies to enhance productivity and quality, the transition to Industry 5.0 has introduced a new concept known as augmented intelligence (AuI), combining artificial intelligence (AI) with human intelligence (HI). As the demand for smart manufacturing continues to grow, this book serves as a valuable resource for professionals and practitioners looking to stay up-to-date with the latest advancements in Industry 5.0. Covering a range of important topics such as product design, predictive maintenance, quality control, digital twin, wearable technology, quantum, and machine learning, the book also features insightful case studies that demonstrate the practical application of these tools in real-world scenarios. Overall, this book provides a comprehensive and up-to-date account of the latest advancements in smart manufacturing, offering readers a valuable resource for navigating the challenges and opportunities presented by Industry 5.0.

Multimodality And Genre

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Author : J. Bateman
language : en
Publisher: Springer
Release Date : 2008-04-17

Multimodality And Genre written by J. Bateman and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-17 with Language Arts & Disciplines categories.

The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.

Multimodal Approaches To Media Discourses

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Author : Tim Griebel
language : en
Publisher: Routledge
Release Date : 2020-08-18

Multimodal Approaches To Media Discourses written by Tim Griebel and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-18 with Language Arts & Disciplines categories.

Multimodal Approaches to Media Discourses brings together contributions from an interdisciplinary group of scholars on corpus-assisted analyses of multimodal data on austerity discourses in the United Kingdom, which extend and expand on the understanding of austerity but also of the methodologies used to analyse multimodal corpora. The volume demonstrates how the austerity measures introduced in response to global economic and financial crises in recent years can be viewed as being more complexly layered than they appear, not simply reduced to their connections to spending cuts and fiscal debt. The book employs an innovative methodological approach, in which established and emerging scholars from linguistics and computational and social sciences critically reflect on the exact same set of data – multimodal texts and articles from The Guardian and The Daily Telegraph from 2010 to 2016. This framework allows for the exploration of the role of the media in mediating the public’s assessment of austerity and the ideas, actors, emotions, geographies and broader material context which contribute to such perceptions. In so doing, the volume also offers unique insights into systematic analyses to multimodal data which may be applied to other topics and connected with other disciplines. Enhancing our awareness and assessment of austerity in public discourse and of the methodologies to study it, this book is key reading for students and researchers in discourse analysis, corpus linguistics, multimodality, and those working at the intersection of these fields.

Multimodal Approaches To Media Discourses

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Author : Tim Griebel
language : en
Publisher: Routledge
Release Date : 2020

"Multimodal Approaches to Media Discourses brings together contributions from an interdisciplinary group of scholars on corpus-assisted analyses of multimodal data on austerity discourses in the United Kingdom, which extend and expand on the understanding of austerity but also of the methodologies used to analyze multimodal corpora. The volume demonstrates how the austerity measures introduced in response to global economic and financial crises in recent years can be viewed as being more complexly layered than they appear, not simply reduced to their connections to spending cuts and fiscal debt. The book employs an innovative methodological approach, in which established and emerging scholars from linguistics and computational and social sciences critically reflect on the exact same set of data - multimodal texts and articles from The Guardian and The Daily Telegraph from 2010 to 2016. This framework allows for the exploration of the role of the media in mediating the public's assessment of austerity, and the ideas, actors, emotions and geographies which contribute to such perceptions, one which may be applied to other geographic contexts. In so doing, the volume also offers unique insights into systematic analyses to multimodal data which may be implemented more widely across the discipline. Enhancing our awareness and assessment of austerity in public discourse, this book is key reading for students and researchers in discourse analysis, corpus linguistics, multimodality, and those working at the intersection of these fields"--

Analyzing Multimodal Interaction

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Author : Sigrid Norris
language : en
Publisher: Routledge
Release Date : 2004-06-10

Analyzing Multimodal Interaction written by Sigrid Norris and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-06-10 with Foreign Language Study categories.

A practical guide to understanding and investigating the multiple modes of communication, verbal and non-verbal. Sets out clear methodology to help readers conduct their own analysis and includes many real examples.

The Routledge Handbook Of Multimodal Analysis

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Author : Carey Jewitt
language : en
Publisher:
Release Date : 2016-09-19

The Routledge Handbook Of Multimodal Analysis written by Carey Jewitt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-19 with Communication categories.

"The Handbook includes chapters on key themes within multimodality such as technology, culture, notions of identity, social justice and power, and macro issues such as literacy policy. Taking a broad look at multimodality, the contributors engage with how a variety of other theoretical approaches have looked at multimodal communication and representation, including visual studies, anthropology, conversation analysis, socio-cultural theory, sociolinguistics, new literacy studies, multimodal corpora studies, critical discourse, semiotics and eye-tracking. Detailed multimodal analysis case studies are also included, along with an extensive updated glossary of key terms, to support those new to multimodality and to allow those already engaged in multimodal research to explore the fundamentals further"--Publisher's website.

Systematically Working With Multimodal Data

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