Taking Advantage Of Media
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Taking Advantage Of Media
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Author : Laurene Krasny Brown
language : en
Publisher: Routledge
Release Date : 1986-01-01
Taking Advantage Of Media written by Laurene Krasny Brown and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986-01-01 with Audio-visual education. categories.
Looks at how children learn to read, discusses the relative merits of radio, television, illustrated books, and unillustrated books, and assesses the impact of television and computers on children
The Media Advantage
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Author : Jim Elms
language : en
Publisher:
Release Date : 2021-05
The Media Advantage written by Jim Elms and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05 with categories.
The mere fact that you are reading this back cover tells me that you have enormous power.I'm not trying to flatter you.You would not be here, reading this, if you were not interested in creating, or at a minimum contributing to, a total reimagination of how brands should behave in a new world.Your media budget and allocation is the most underutilized asset in your entire marketing arsenal. And your most powerful.Imagine this, what if you can no longer advertise.Why? Because most people hate advertising.We're on a globe without a map. Or perhaps we are in a snow globe. Wherever we are, in order to navigate the new world, you have to first face the multiple facets of "non-ad" value that give a brand its true meaning, from purpose to packaging and distribution to content creation and partnerships. The next question to ask is this: how can you create new customer benefits through brand behaviors, rather than interrupting them with ads?Envisioning such a place - which will disrupt our industry - requires us to reframe marketing entirely. This book shows you how.
Understanding Social Media In Business
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Author : Tracey Nahass
language : en
Publisher:
Release Date : 2021-08-15
Understanding Social Media In Business written by Tracey Nahass and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-15 with categories.
Of course, want a surefire way to make your business perform better? Give your customers a reason to form an emotional connection with your company. Good customer relationships are based on customer experience - what it's like for people to do business with you. What are the benefits of using social media for business? If you're not taking advantage of social within your digital marketing strategy, you're missing out on a fast, inexpensive, and effective way to reach almost half the world's population. This book will take the mystery out of social media by presenting an overview of how to use your content in a variety of ways and how to choose which sites to use. If you're new to social media, you'll appreciate that this book is written by a fitness professional and not highly technical.
Social Media For Journalists
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Author : Megan Knight
language : en
Publisher: SAGE
Release Date : 2013-05-22
Social Media For Journalists written by Megan Knight and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-22 with Language Arts & Disciplines categories.
"Untangles the jargon and sets out the route-map for how the social network can enable us to become major contributors to the multiplatform digital age. The right message, the right time - this is the right book for taking advantage of it all." - Jon Snow, Channel 4 News The essential guide to understanding and harnessing the tools of journalism today, Meagan Knight and Clare Cook show you how to master the enduring rules of good practice and the new techniques of social media. The book gives a thorough guide to principles and practice, including: How to find, write and break stories with social media An online journalism toolkit to get you started Using crowdsourcing to find and follow stories Getting on top of user-generated content The ins and outs of copyright and ethics Building your brand and making money The new economy of journalism and how to get ahead. More than a simple ′how-to′ guide, this book takes you to the next level with its integration of theory and practice. It is a one-stop guide for students and practitioners of journalism.
Media Education In Asia
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Author : Chi-Kim Cheung
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-06-12
Media Education In Asia written by Chi-Kim Cheung and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-12 with Education categories.
Media education in Asia is a relatively young, but rapidly developing part of the curriculum. Research has been conducted and papers have been written on various issues concerning media education in Asia. The dominant models of media education in the world are broadly Western and most are drawn from English-speaking countries. The question is whether a similar pattern exists in Asia, where there may be differences in culture, heritage, beliefs, values, education policy, as well as curriculum and pedagogy. Are educators in Asia following the Western model in developing and implementing media education, or are they devising their own models? With this question in mind, this book sets out to understand the prevailing perspectives regarding media education in various Asian societies. While most debates about media education are carried out in Western contexts, this book hopes to provide a platform for readers to examine this issue in an Asian context.
The Business Of Media
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Author : David Croteau
language : en
Publisher: SAGE Publications
Release Date : 2005-08-18
The Business Of Media written by David Croteau and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08-18 with Language Arts & Disciplines categories.
The Business of Media presents the critical, yet careful, analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. The writing is clear and jargon-free, accessible to undergraduates without requiring a background in economics. Key Features: Examines the basic dynamics that underlie the changing media industry and the possible influence these changes are having on society (society′s insatiable quest for profits and democratic society′s need for a media system that serves the public interest) Draws from both social and economic theory to create two conceptual frameworks: market model, and public sphere model Focus on devlopments in the last decade to major media industry trends mapping structural organization, the rise of media conglomerates, and their new strategies Assesses the impact of recent changes in the media industry using the public sphere model on social and political life Offers clear, concise, jargon-free writing accessible to all students and professionals without an economics background
Taking Advantage
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Author : Richard F. Taflinger
language : en
Publisher:
Release Date : 2011-08-02
Taking Advantage written by Richard F. Taflinger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-02 with Education categories.
Media Studies
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Author : Eoin Devereux
language : en
Publisher: SAGE
Release Date : 2007-06-21
Media Studies written by Eoin Devereux and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-21 with Language Arts & Disciplines categories.
Bringing together a range of renowned scholars in the field, this book examines eighteen key issues within contemporary media studies. Written in an accessible student-friendly style, Media Studies - Key Issues and Debates is an authoritative landmark text for undergraduate students. Each individual chapter begins with a concise definition of the concept(s) under investigation. This is followed by a 5,000 word discussion on the current state of play within research on the specific area. Chapters contain case-studies and illustrative materials from Europe, North America, Australasia and beyond. Each chapter concludes with annotated notes, which guide the student-reader in terms of future study. With a preface by Denis McQuail, contributors include Janet McCabe, John Corner, David Croteau, William Hoynes, Natalie Fenton, Jenny Kitzinger, Jeroen de Kloet, Liesbet van Zoonen, Sonia Livingstone and Greg Philo.
Media Management And Economics Research In A Transmedia Environment
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Author : Alan B. Albarran
language : en
Publisher: Routledge
Release Date : 2013-07-24
Media Management And Economics Research In A Transmedia Environment written by Alan B. Albarran and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-24 with Language Arts & Disciplines categories.
First Published in 2013. This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.
Ethical Issues In Journalism And The Media
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Author : Andrew Belsey
language : en
Publisher: Routledge
Release Date : 2002-09-11
Ethical Issues In Journalism And The Media written by Andrew Belsey and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-09-11 with Philosophy categories.
This book examines the ethical concepts which lie at the heart of journalism, including freedom, democracy, truth, objectivity, honesty and privacy. The common concern of the authors is to promote ethical conduct in the practice of journalism, as well as the quality of the information that readers and audience receive from the media.