Targeting The Mature Traveler
DOWNLOAD eBooks
Download Targeting The Mature Traveler PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Targeting The Mature Traveler book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Targeting The Mature Traveler
DOWNLOAD eBooks
Author : Jacqueline Jeynes
language : en
Publisher:
Release Date : 2021-01-27
Targeting The Mature Traveler written by Jacqueline Jeynes and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-27 with categories.
This book provides a profile of the mature travel market based on recent research by review sites such as Silver Travel Advisor, tour operators and agents, and national press. It identifies recent trends and potential growth areas in destinations/ types of holiday and what criteria holidaymakers use when planning a holiday. It also considers how the final choice is made by the customer, the range of options available for researching and comparing what is available, and ways they make their final booking. Different approaches to collecting and collating customer data are considered alongside demographic profiles globally, leading to a range of strategic marketing options for those in the tourism and travel industry. It includes discussion of different types of holiday - such as city breaks/ cruises (a growing market)/ solo travel/ special interest breaks - and examples or case studies from tour operators about what they offer to target this "mature travel" sector. Travel trends are identified for 2020 and beyond, based on statistical analysis from various sources. Note that there are significant changes taking place globally as the coronavirus becomes a pandemic, but the strategic approach identified here still forms a sound basis for taking the industry forward. Whether you are a student on a university course covering Travel and Tourism, part of the global Travel Agency network, a Tour Operator, or provider of other products and services, this book covers the underpinning profile of what is on offer, who the potential customer is within the mature age group of 50+, what they are looking for and, ultimately, strategies to inform and encourage them to buy. The reference section at the end provides information on those who have contributed to this study, and where more detailed examples of successful strategies and methods of targeting the mature travel market can be followed up.
Hospitality Design For The Graying Generation
DOWNLOAD eBooks
Author : Alfred H. Baucom
language : en
Publisher: John Wiley & Sons
Release Date : 1996-08-03
Hospitality Design For The Graying Generation written by Alfred H. Baucom and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-08-03 with Architecture categories.
A comprehensive and practical approach to designing for the growingsenior market As people live longer, stay healthier, and enjoy more disposableincome, their use of hospitality services is increasingdramatically. Hospitality Design for the Graying Generation helpsyou cater to this expanding market by providing criticalinformation on designing facilities which are sensitive to theneeds of the over-65 population. With the important principlesexplained in this book, designing for the senior consumer can becreative, cost-effective, and benefit all consumers withoutsacrificing style. This indispensable guide includes: * A Universal Design approach that can be applied to bothcommercial and residential projects, going beyond compliance withADA guidelines * A wide range of hospitality design, including restaurants, hotelguest rooms, lobbies, and lounges * Design principles beautifully illustrated with concise, detaileddrawings * Extensive coverage of the specific physical needs and psychologyof seniors, including physical strength, hearing, sight, colorpreferences, and other areas * A quick-reference checklist of "senior-friendly" designfeatures When the interior design needs of the over-65 market are met, allpotential users gain, regardless of age or ability. This accessiblebook is an invaluable resource for designers, operators, and otherprofessionals throughout the hospitality industry. With millions of baby boomers rapidly approaching retirement age,the over-65 age group is the fastest-growing segment of thepopulation. As they become healthier, live longer, and have moredisposable income, their use of hospitality services, such ashotels and restaurants, will increase dramatically. Whether you area designer or a hospitality professional, Hospitality Design forthe Graying Generation helps you plan for this growing market byproviding you with critical information for designing facilitiesthat accommodate the needs of all generations. Clearly written and generously illustrated, Hospitality Design forthe Graying Generation shows you how to address the specificphysical and psychological needs of seniors, with detailed chapterson mobility, hearing, vision, color preferences, and otherimportant areas. Going beyond ADA guidelines, Alfred Baucom'sUniversal Design approach enables you to integrate senior-friendlydesign principles into a wide range of specific environments --fromlobbies, common areas, and public restrooms to restaurants,lounges, and hotel guest rooms. In meeting the needs of the over-65 market, Hospitality Design forthe Graying Generation ensures that all potential users, regardlessof age or ability, will be well accommodated.
Growing Older
DOWNLOAD eBooks
Author : Ian Robert Patterson
language : en
Publisher: CABI
Release Date : 2006-01-01
Growing Older written by Ian Robert Patterson and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-01 with Travel categories.
Drawing on the latest research this book examines the tourism and leisure needs of older people. Chapters review the particular behaviors, characteristics and special requirements of the senior market and provide examples of good practice and service provision. The book highlights how important an understanding of this emerging market is to tourism and leisure providers. It also suggests ways to effectively market to and provide for this expanding group in the future.
Older Tourist Behavior And Marketing Tools
DOWNLOAD eBooks
Author : Vania Vigolo
language : en
Publisher: Springer
Release Date : 2017-04-07
Older Tourist Behavior And Marketing Tools written by Vania Vigolo and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-07 with Business & Economics categories.
This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process, the use of information and communication technologies for travel purposes, and accommodation choices. The final part analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market. Practical implications for tourism suppliers willing to target older tourists are derived. The book is intended primarily for academics, researchers, and professionals in the tourism and hospitality industry. In addition, it will be useful for students attending advanced tourism and hospitality courses.
Routledge Handbook Of Hospitality Marketing
DOWNLOAD eBooks
Author : Dogan Gursoy
language : en
Publisher: Routledge
Release Date : 2017-10-02
Routledge Handbook Of Hospitality Marketing written by Dogan Gursoy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-02 with Business & Economics categories.
This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV–IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainability, social media, peer-to-peer applications, Web 3.0 etc. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the reader to learn from the industry’s past mistakes as well as future opportunities. The handbook is international in its constitution as it attempts to examine marketing issues, challenges and trends globally, drawing on the knowledge of experts from around the world. Because of the nature of hospitality, which often makes it inseparable from other industries such as tourism, events, sports and even retail, the book has a multidisciplinary approach that will appeal to these disciplines as well as others including management, human resources, technology, consumer behavior and anthropology.
Universal Access In Human Computer Interaction User And Context Diversity
DOWNLOAD eBooks
Author : Constantine Stephanidis
language : en
Publisher: Springer
Release Date : 2013-07-03
Universal Access In Human Computer Interaction User And Context Diversity written by Constantine Stephanidis and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-03 with Computers categories.
The three-volume set LNCS 8009-8011 constitutes the refereed proceedings of the 7th International Conference on Universal Access in Human-Computer Interaction, UAHCI 2013, held as part of the 15th International Conference on Human-Computer Interaction, HCII 2013, held in Las Vegas, USA in July 2013, jointly with 12 other thematically similar conferences. The total of 1666 papers and 303 posters presented at the HCII 2013 conferences was carefully reviewed and selected from 5210 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The total of 230 contributions included in the UAHCI proceedings were carefully reviewed and selected for inclusion in this three-volume set. The 78 papers included in this volume are organized in the following topical sections: age-related issues, human vision in universal access, emotions and persuasion in universal access, design for autistic spectrum disorders, cognitive issues for universal access, universal access to the Web and social communities.
Marketing To The Aging Population
DOWNLOAD eBooks
Author : George P. Moschis
language : en
Publisher: Springer Nature
Release Date : 2022-10-06
Marketing To The Aging Population written by George P. Moschis and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-06 with Business & Economics categories.
This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others. It presents segment-to-industry specific strategies that help marketers develop more refined and targeted micro-marketing strategies and customer relationship management (CRM) systems for building and retaining a large base of older customers. These strategies also help demonstrate how companies can make decisions that increase profitability not only by satisfying consumer needs and wants, but also by creating positive change and improvement in consumer well-being.
The Marketour
DOWNLOAD eBooks
Author :
language : en
Publisher:
Release Date : 1994
The Marketour written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Advertising categories.
Target Xat 2019 Past Papers 2005 2018 5 Mock Tests 10th Edition
DOWNLOAD eBooks
Author : Disha Experts
language : en
Publisher: Disha Publications
Release Date : 2018-08-10
Target Xat 2019 Past Papers 2005 2018 5 Mock Tests 10th Edition written by Disha Experts and has been published by Disha Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-10 with categories.
Target XAT 2019 provides the detailed Solutions to XAT 2005 to XAT 2018 original Question Papers. The book also provides the topics of the essays asked in each of these XAT exam. The book also contains 5 Mock tests designed exactly as per the latest pattern of XAT. Each Mock Test has 2 parts as per the new format. Part I contains questions on Decision Making, English Language & Logical Reasoning and Quantitative Ability whereas Part 2 contains Essay Writing and questions on General Awareness on Business Environment, Economics and Polity. The detailed solution to each test is provided at the end of the book. The book also contains the list of essays asked in the last 14 years of XAT and a list of essays for practice.
Target Xat 2020 Past Papers 2005 2019 5 Mock Tests 11th Edition
DOWNLOAD eBooks
Author : Disha Experts
language : en
Publisher: Disha Publications
Release Date : 2019-04-16
Target Xat 2020 Past Papers 2005 2019 5 Mock Tests 11th Edition written by Disha Experts and has been published by Disha Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-16 with categories.
Target XAT 2020 provides the detailed Solutions to XAT 2005 to XAT 2019 original Question Papers. The book also provides the topics of the essays asked in each of these XAT exam. The book also contains 5 Mock tests designed exactly as per the latest pattern of XAT. Each Mock Test has 2 parts as per the new format. Part I contains questions on Decision Making, English Language & Logical Reasoning and Quantitative Ability whereas Part 2 contains Essay Writing and questions on General Awareness on Business Environment, Economics and Polity. The detailed solution to each test is provided at the end of the book. The book also contains the list of essays asked in the last 15 years of XAT and a list of essays for practice.