Targeting Using Augmented Data In Database Marketing

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Targeting Using Augmented Data In Database Marketing

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Author : Bettina Hüttenrauch
language : en
Publisher: Springer
Release Date : 2016-06-10

Targeting Using Augmented Data In Database Marketing written by Bettina Hüttenrauch and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-10 with Business & Economics categories.

This study delivers insights on which external sources – e.g. website click behavior, surveys, or social media data – can and cannot be used for data augmentation. A case study is performed to test the suitability of different sources in order to create a generalized practical guide for data augmentation in marketing. Data augmentation is a beneficial tool for companies to use external data, if the internal data basis for targeting is not sufficient to reach the customers with the highest propensity. This study shows that augmenting data from feasible sources leads to significant conversion lifts.

Use Of Market Data In The Recruitment Of High Potentials

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Author : Jan Posthumus
language : en
Publisher: Springer
Release Date : 2015-06-18

Use Of Market Data In The Recruitment Of High Potentials written by Jan Posthumus and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-18 with Business & Economics categories.

In his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such as segmentation and targeting in the recruitment of high potentials in the pharmaceutical industry. The implementation of these instruments can best be understood as the result of an interaction between four categories: the identified internal need for certain groups of high potentials; the scarcity of these groups of high potentials in the market; the attitudes, opinions, and strategies within human resources; and the technological capabilities. Depending on the situation, different recruitment instruments are used to recruit high potentials. However, the interviewees did not use an explicit high potential recruitment profile, though they implicitly search for varying combinations of high-potential characteristics such as: intelligence and agility, engagement, the ability to perform in various environments, and the ability to manage one’s energy levels.

Digital Marketing

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Author : Yoram (Jerry) Wind
language : en
Publisher: John Wiley & Sons
Release Date : 2002-02-28

Digital Marketing written by Yoram (Jerry) Wind and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-02-28 with Business & Economics categories.

"Digital Marketing" ist der Auftakt zu einer neuen Buchreihe von Whartons berühmtem 'SEI Centre for Advanced Studies in Management' unter der Leitung von Professor Jerry Wind. Dieser Band konzentriert sich auf Marketingstrategien, Methoden und Fälle im internationalen E-Business. Mit Beiträgen von international führenden Experten amerikanischer Top-Business Schools, wie z.B. Wharton, der Universitäten von Texas und Columbia, der Harvard Universität, der Northwestern Universität, der Universitäten von Michigan und Duke sowie des Massachusetts Institute of Technology (MIT). Darüber hinaus gibt es auch ausgewählte Aufsätze von internationalen Experten aus Wissenschaft und Praxis. Profitieren auch Sie von den besten globalen Ideen und den neuesten Erkenntnissen im digitalen Marketing.

Balancing Privacy Security The Privacy Implications Of Government Data Mining Programs Congressional Hearing

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Author :
language : en
Publisher: DIANE Publishing
Release Date :

Balancing Privacy Security The Privacy Implications Of Government Data Mining Programs Congressional Hearing written by and has been published by DIANE Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.

Pentaho Kettle Solutions

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Author : Matt Casters
language : en
Publisher: John Wiley & Sons
Release Date : 2010-09-02

Pentaho Kettle Solutions written by Matt Casters and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-02 with Computers categories.

A complete guide to Pentaho Kettle, the Pentaho Data lntegration toolset for ETL This practical book is a complete guide to installing, configuring, and managing Pentaho Kettle. If you’re a database administrator or developer, you’ll first get up to speed on Kettle basics and how to apply Kettle to create ETL solutions—before progressing to specialized concepts such as clustering, extensibility, and data vault models. Learn how to design and build every phase of an ETL solution. Shows developers and database administrators how to use the open-source Pentaho Kettle for enterprise-level ETL processes (Extracting, Transforming, and Loading data) Assumes no prior knowledge of Kettle or ETL, and brings beginners thoroughly up to speed at their own pace Explains how to get Kettle solutions up and running, then follows the 34 ETL subsystems model, as created by the Kimball Group, to explore the entire ETL lifecycle, including all aspects of data warehousing with Kettle Goes beyond routine tasks to explore how to extend Kettle and scale Kettle solutions using a distributed “cloud” Get the most out of Pentaho Kettle and your data warehousing with this detailed guide—from simple single table data migration to complex multisystem clustered data integration tasks.

The Marketing Book

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Author : Michael Baker
language : en
Publisher: Routledge
Release Date : 2012-05-04

The Marketing Book written by Michael Baker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-04 with Business & Economics categories.

This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now broaches the following 'new' topics: * Channel management - management of the supply chain * Customer Relationship Management * Direct marketing * E-marketing * Integrated marketing communications * measurement of marketing effectiveness * Postmodern and retro-marketing * Relationship marketing * Retailing Like its predecessors, the 'Marketing Book 5th edition' is bursting with salient articles from some of the best known academics in the field. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.

Database Marketing

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Author : Robert C. Blattberg
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-02-26

Database Marketing written by Robert C. Blattberg and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-26 with Business & Economics categories.

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing. "This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen) "A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years." (Don Lehmann, George E. Warren Professor of Business, Columbia Business School) "The title tells a lot about the book's approach—though the cover reads, "database," the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story – in case after case – which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization." (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.) "In this tour de force of carefulscholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject." (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University)

The New Politics Of Surveillance And Visibility

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Author : Richard V. Ericson
language : en
Publisher: University of Toronto Press
Release Date : 2006-01-01

The New Politics Of Surveillance And Visibility written by Richard V. Ericson and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-01 with Social Science categories.

Since the terrorist attacks of September 2001, surveillance has been put forward as the essential tool for the ?war on terror,? with new technologies and policies offering police and military operatives enhanced opportunities for monitoring suspect populations. The last few years have also seen the public?s consumer tastes become increasingly codified, with ?data mines? of demographic information such as postal codes and purchasing records. Additionally, surveillance has become a form of entertainment, with ?reality? shows becoming the dominant genre on network and cable television. In The New Politics of Surveillance and Visibility, editors Kevin D. Haggerty and Richard V. Ericson bring together leading experts to analyse how society is organized through surveillance systems, technologies, and practices. They demonstrate how the new political uses of surveillance make visible that which was previously unknown, blur the boundaries between public and private, rewrite the norms of privacy, create new forms of inclusion and exclusion, and alter processes of democratic accountability. This collection challenges conventional wisdom and advances new theoretical approaches through a series of studies of surveillance in policing, the military, commercial enterprises, mass media, and health sciences.

E Business Fundamentals

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Author : Peter Eckersley
language : en
Publisher: Routledge
Release Date : 2003-05-29

E Business Fundamentals written by Peter Eckersley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-05-29 with Business & Economics categories.

This comprehensive textbook considers all of the key business, management and technical issues of e-Business, examining and explaining how technologies can help organizations in both the public and private sectors conduct business in new ways.After addressing the changing nature of the e-Economy and the impact of the dot.com 'bubble' of the late 19

Rag Driven Generative Ai

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Author : Denis Rothman
language : en
Publisher: Packt Publishing Ltd
Release Date : 2024-09-30

Rag Driven Generative Ai written by Denis Rothman and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-30 with Computers categories.

Minimize AI hallucinations and build accurate, custom generative AI pipelines with RAG using embedded vector databases and integrated human feedback Get With Your Book: PDF Copy, AI Assistant, and Next-Gen Reader Free Key Features Implement RAG’s traceable outputs, linking each response to its source document to build reliable multimodal conversational agents Deliver accurate generative AI models in pipelines integrating RAG, real-time human feedback improvements, and knowledge graphs Balance cost and performance between dynamic retrieval datasets and fine-tuning static data Book DescriptionRAG-Driven Generative AI provides a roadmap for building effective LLM, computer vision, and generative AI systems that balance performance and costs. This book offers a detailed exploration of RAG and how to design, manage, and control multimodal AI pipelines. By connecting outputs to traceable source documents, RAG improves output accuracy and contextual relevance, offering a dynamic approach to managing large volumes of information. This AI book shows you how to build a RAG framework, providing practical knowledge on vector stores, chunking, indexing, and ranking. You’ll discover techniques to optimize your project’s performance and better understand your data, including using adaptive RAG and human feedback to refine retrieval accuracy, balancing RAG with fine-tuning, implementing dynamic RAG to enhance real-time decision-making, and visualizing complex data with knowledge graphs. You’ll be exposed to a hands-on blend of frameworks like LlamaIndex and Deep Lake, vector databases such as Pinecone and Chroma, and models from Hugging Face and OpenAI. By the end of this book, you will have acquired the skills to implement intelligent solutions, keeping you competitive in fields from production to customer service across any project.What you will learn Scale RAG pipelines to handle large datasets efficiently Employ techniques that minimize hallucinations and ensure accurate responses Implement indexing techniques to improve AI accuracy with traceable and transparent outputs Customize and scale RAG-driven generative AI systems across domains Find out how to use Deep Lake and Pinecone for efficient and fast data retrieval Control and build robust generative AI systems grounded in real-world data Combine text and image data for richer, more informative AI responses Who this book is for This book is ideal for data scientists, AI engineers, machine learning engineers, and MLOps engineers. If you are a solutions architect, software developer, product manager, or project manager looking to enhance the decision-making process of building RAG applications, then you’ll find this book useful.