Technology Media Source
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Technology Media Source
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Author :
language : en
Publisher:
Release Date : 2001
Technology Media Source written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Advertising categories.
Epa National Publications Catalog
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Author : United States. Environmental Protection Agency
language : en
Publisher:
Release Date : 2003
Epa National Publications Catalog written by United States. Environmental Protection Agency and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Catalogs, Publishers' categories.
Research And Advanced Technology For Digital Libraries
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Author : Sarantos Kapidakis
language : en
Publisher: Springer
Release Date : 2015-09-05
Research And Advanced Technology For Digital Libraries written by Sarantos Kapidakis and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-05 with Computers categories.
This book constitutes the proceedings of the 19th International Conference on Theory and Practice of Digital Libraries, TPDL 2015, held in Poznań, Poland, in September 2015. The 22 full papers and 14 poster and demo papers presented in this volume were carefully reviewed and selected from 61 submissions. They were organized in topical sections named: interoperability and information integration; multimedia information management and retrieval and digital curation; personal information management and personal digital libraries; exploring semantic web and linked data; user studies for and evaluation of digital library systems and applications; applications of digital libraries; digital humanities; and social-technical perspectives of digital information.
Persuasion In The Media Age
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Author : Timothy Borchers
language : en
Publisher: Waveland Press
Release Date : 2012-11-21
Persuasion In The Media Age written by Timothy Borchers and has been published by Waveland Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-21 with Language Arts & Disciplines categories.
Persuasion is omnipresent in todays media-saturated society. From politicians to advertisers to friends and colleagues, persuaders are using increasingly sophisticated strategies to influence our attitudes, beliefs, and behaviors. Fortunately, this updated edition of Persuasion in the Media Age provides a timely, solid understanding of the methods used by contemporary persuaders and offers strategies to help readers become critical consumers of persuasion. Borchers begins with the premise that contemporary culture has been forever changed by electronic media and explores the way media technologies have influenced the study and practice of persuasion. He draws from a wide variety of scholars, bringing together the latest perspectives and research as well as foundational concepts.The Third Edition spotlights the influence of social media, presents storytelling as a key driver for persuasion, and incorporates updated examples that reflect recent political campaigns and developments in popular culture. This pedagogically rich, illustrated volume includes learning objectives, key terms, discussion questions, and activities that encourage students to apply chapter content to their everyday experiences. Internet-based exercises provide practical, relevant opportunities for students to evaluate Web-based persuasion, while ethics cases explore compelling issues that have emerged in todays media-dominated environment.
Media Management
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Author : George Sylvie
language : en
Publisher: Routledge
Release Date : 2009-03-04
Media Management written by George Sylvie and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-04 with Business & Economics categories.
Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additions to this fourth edition are Increased discussions on groups, vision, change, diversity, and management styles; Additional media-sensitive examples within each section of the text; A new chapter on knowledge management; Ethics integrated into law and leadership discussions; A primer in global markets, technology, and policy; In-depth consideration into the aspects of change; and Increased emphasis on analysis. This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.
Elgar Encyclopedia Of Technology And Politics
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Author : Ceron, Andrea
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-10-11
Elgar Encyclopedia Of Technology And Politics written by Ceron, Andrea and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-11 with Political Science categories.
The Elgar Encyclopedia of Technology and Politics is a landmark resource that offers a comprehensive overview of the ways in which technological development is reshaping politics. Providing an unparalleled starting point for research, it addresses all the major contemporary aspects of the field, comprising entries written by over 90 scholars from 33 different countries on 5 continents.
Social Media In The Public Sector
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Author : Ines Mergel
language : en
Publisher: John Wiley & Sons
Release Date : 2012-10-09
Social Media In The Public Sector written by Ines Mergel and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-09 with Business & Economics categories.
Grounded in solid research, Social Media in the Public Sector explores the myriad uses of social media in the public sector and combines existing practices with theories of public administration, networked governance, and information management. Comprehensive in scope, the book includes best practices, the strategic, managerial, administrative, and procedural aspects of using social media, and explains the theoretical dimensions of how social behavior affects the adoption of social media technologies. Praise for Social Media in the Public Sector "Mergel has produced a foundational work that combines the best kind of scholarship with shoe-leather reporting and anthropology that highlights the debates that government agencies are struggling to resolve and the fruits of their efforts as they embrace the social media revolution. Social Media in the Public Sector is a first and sets a high standard against which subsequent analysis will be measured." Lee Rainie, director, Pew Research Center's Internet & American Life Project "Mergel is an award-winning author who again wields her story skills in this book. She excels in explaining in concrete, practical terms how government managers can use social media to serve the public. Her book puts years of research into one handy guide. It's practical. It's readable. And it's an essential read." John M. Kamensky, senior fellow, IBM Center for The Business of Government "Mergel moves beyond the hype with detailed, comprehensive research on social media technologies, use, management, and policies in government. This book should be required reading for researchers and public managers alike." Jane Fountain, professor and director, National Center for Digital Government, University of Massachusetts Amherst "Comprehensive and compelling, Social Media in the Public Sector makes the case that to achieve Government 2.0, agencies must first adopt Web 2.0 social technologies. Mergel explains both how and why in this contemporary study of traditional institutions adopting and adapting to new technologies." Beth Simone Noveck, United States Deputy Chief Technology Officer (2009-2011)
Building Customer Brand Relationships
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Author : Don E. Schultz
language : en
Publisher: Routledge
Release Date : 2015-01-28
Building Customer Brand Relationships written by Don E. Schultz and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-28 with Business & Economics categories.
Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together. Rather than the marketer trying to 'sell', the role of the marketer is to help customer buy. To do that, a customer view is vital and customer insight is essential. Customer insights allow the marketer to understand which audiences are important for a product, what delivery forms are appropriate, and what type of content is beneficial. "Building Customer-Brand Relationships" is themed around the four key elements marketing communicators use in developing programs - audiences, brands, delivery, and content - but provides an innovative approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications (advertising, sales promotion, direct marketing, and PR) with the inbound or 'pull' media of Internet, mobile communications, social networks, and more. Its 'customer-centric' media planning approach covers media decision before dealing with creative development, and emphasizes measurement and accountability. The text's concepts have been used successfully around the world, and can be adapted and adjusted to any type of product or service.
Strategic Adoption Of Technological Innovations
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Author : Howard, Caroline
language : en
Publisher: IGI Global
Release Date : 2013-01-31
Strategic Adoption Of Technological Innovations written by Howard, Caroline and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-31 with Computers categories.
Strategic Adoption of Technological Innovations brings together research from practitioners on the development, use, and importance of information technology in order to achieve organizational performance. This comprehensive collection is useful for academicians, scholars, researchers and other industry professionals to provide an understanding of strategy and use of information systems in organizations and entities.
Managing Crises And Disasters With Emerging Technologies Advancements
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Author : Jennex, Murray
language : en
Publisher: IGI Global
Release Date : 2012-02-29
Managing Crises And Disasters With Emerging Technologies Advancements written by Jennex, Murray and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-29 with Computers categories.
"This book offers the most vital, up-to-date research within the field of disaster management technologies, offering research and updates from authors from around the world, with a variety of perspectives and insights into the most cutting edge technology the field has to offer"--Provided by publisher.