Telecommunication Media
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Telecommunications And Business Strategy
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Author : Richard A. Gershon
language : en
Publisher: Routledge
Release Date : 2009-03-04
Telecommunications And Business Strategy written by Richard A. Gershon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-04 with Language Arts & Disciplines categories.
With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Telecommunications and Business Strategy helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues. Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.
Media Telecommunications And Business Strategy
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Author : Richard A. Gershon
language : en
Publisher: Routledge
Release Date : 2020-07-19
Media Telecommunications And Business Strategy written by Richard A. Gershon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-19 with Language Arts & Disciplines categories.
As the clear lines and historic boundaries that once separated broadcasting, cable, telephone and Internet communication dissolve, this comprehensive new edition examines the relationship and convergence patterns between industries by exploring the effects of digitalization in media and information technology. With today’s dynamic and rapidly evolving communication environment, media managers need to have a clear understanding of the different delivery platforms as well as critical management and planning strategies going forward. Advancements in new media and communication technology coupled with a rapidly changing global economy promise a new set of hybrid-media companies that will allow for the full integration of information and entertainment services and give new meaning to the term programming. This book provides a detailed look at seven key sectors of the media and telecommunications field as well as ongoing changes within the industry. The new edition includes updated research throughout including material on major business and technology changes as well as the importance of digital lifestyle reflected in E-commerce and developments in Over-the-Top Video-streaming services. Special attention is given to such areas as strategic planning, innovation, marketing, finance and leadership. Perfect for courses in media management and media industries, as well as professional managers, this book serves as an important reference guide during this transitional time.
Communication Theory
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Author : David Holmes
language : en
Publisher: SAGE
Release Date : 2005-03-15
Communication Theory written by David Holmes and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-03-15 with Language Arts & Disciplines categories.
`This is a very clear and concise summary of media studies, present and future. There is no other book that can both be used as a teaching tool and can help scholars organize their thinking about new media as this book can' - Steve Jones, University of Chicago This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive, media environment. The author contrasts the `first media age' of broadcast with the `second media age' of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities). The media are examined not simply in terms of content, but also in terms of medium and network forms. Holmes also explores the differences between analogue and digital cultures, and between cyberspace and virtual reality. The book serves both as an upper level textbook for New Media courses and a good general guide to understanding the sociological complexities of the modern communications environment.
Telecommunications
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Author : Lynne S. Gross
language : en
Publisher:
Release Date : 1990
Telecommunications written by Lynne S. Gross and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Telecommunication categories.
Media Now
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Author : Joseph D. Straubhaar
language : en
Publisher: Cengage Learning
Release Date : 2000
Media Now written by Joseph D. Straubhaar and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
This introductory text, known for its innovative coverage of technology and conversion, now offers a more streamlined narrative and an expanded table of contents. The text addresses the main media channels in our society, their interdependency in light of emergent technologies and foundation theories, and traditional concepts. The new edition has been revised to offer increased coverage to media effects and ethics and traditional media (newspaper, film, and TV).
Media And Communications Technologies
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Author : Stephen Lax
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-09-16
Media And Communications Technologies written by Stephen Lax and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-16 with Social Science categories.
Complex technology is now widely available and commonplace, with new developments emerging almost every day. So how are we to keep up with and make sense of technological changes behind media and communication systems? Do new technologies change society, or are new media the products of social forces? This book examines how media and communication technologies work and considers the society that develops and uses them. From the telegraph to the future of mobile communication, Stephen Lax takes the reader through a critical examination of the most important technologies to come out of the past century. Each chapter is filled with insightful case studies and thought-provoking examples that clearly explain key concepts, whilst exploring historical context and chronological developments to show that 'new' technology depends upon its history. Assuming no prior technical knowledge, the book addresses both technical and social aspects of these developments, explaining bandwidths and frequencies alongside issues of policy and regulation. Illustrated with clear diagrams, boxes and tables, Media and Communication Technologies helps students to confront and make sense of the technological changes taking place in communications today.
Tech Terms
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Author : Jeff Rutenbeck
language : en
Publisher: CRC Press
Release Date : 2012-11-12
Tech Terms written by Jeff Rutenbeck and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Language Arts & Disciplines categories.
An avalanche of acronyms, terms-of-art, buzz words, and short-hand phraseology confronts today's busy communications professionals. Now in its 3rd edition, Tech Terms is an invaluable learning tool to help grasp key aspects of the television and video, PC hardware and software markets, multimedia authoring tools, and the exploding wireless Internet and mobile telecomputing worlds. With more than 1000 terms described in four sentences or less, Tech Terms is perfect the perfect desk reference.
I Byte Telecommunication Media Technology Industry
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Author :
language : en
Publisher: EGBG Services LLC
Release Date : 2019-09-26
I Byte Telecommunication Media Technology Industry written by and has been published by EGBG Services LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-26 with Business & Economics categories.
This document brings together a set of latest data points and publicly available information relevant for Telecommunication, media and Technology Industry. We are very excited to share this content and believe that readers will benefit immensely from this periodic publication immensely.
Mobile Technologies
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Author : Gerard Goggin
language : en
Publisher: Routledge
Release Date : 2009-01-13
Mobile Technologies written by Gerard Goggin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-13 with Computers categories.
Mobile Technologies charts the social, cultural, creative, and design aspects of mobiles as they are being incorporated into and changing the nature of media. It provides rigorous and timely analysis of the new area of mobile media and will be of interest to scholars, policy makers, industry, and general readers.
Leveraging Mobile Media
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Author : Valerie Feldmann
language : en
Publisher: Springer Science & Business Media
Release Date : 2005-02-24
Leveraging Mobile Media written by Valerie Feldmann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-02-24 with Business & Economics categories.
Mobile communications emerges as a new digital distribution platform for media content due to the migration to next generations' networks and their capabilities for broadband data communications. As such, mobile communications offers opportunities for media development because of an increased overlap between interpersonal and group communications with mass media communications, ubiquitous access to trusted media brands as well as integrated cross-network strategies for media content. The book takes two different viewpoints on potential levers for the developments of the media industry and mobile media: from a competitive strategy point of view it assesses the potentials for an extension of cross-media strategies; from a public policy point of view the book investigates demands and requirements for innovation policy that foster innovation in mobile media markets. TOC:Introduction.- Incentives, barriers, and drivers for media development under the influence of mobile communications.- The mobile communication system: elements and characteristics.- The social use of the mobile communications system.- Cross-media and cross-network strategies for mobile media.- Innovation policy for mobile media.- Conclusion