Leveraging Mobile Media
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Leveraging Mobile Media
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Author : Valerie Feldmann
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-03-30
Leveraging Mobile Media written by Valerie Feldmann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-30 with Business & Economics categories.
Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.
Social Media 247
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Author : Andrew Chow
language : en
Publisher: Candid Creation Publishing
Release Date : 2012-10-01
Social Media 247 written by Andrew Chow and has been published by Candid Creation Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-01 with Business & Economics categories.
Normal.dotm 0 0 1 135 774 Candid Creation Publishing 6 1 950 12.0 0 false 18 pt 18 pt 0 0 false false false /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Social media in business is no longer a choice. The advent of social media has resulted in a fundamental shift in how people communicate and interact with one another on the internet. This has a major impact on business communication, practices and processes. Social Media 247 is about how businesses can take advantage of this communication revolution to engage with customers, boost customer loyalty, and empower the community to be brand ambassadors. It is about why businesses need to treat social media as a lifestyle, 24 hours a day, 7 days a week to extract maximum value from it. No matter the size of your business, this book contains everything you need to know on social media fundamentals, applications, planning, implementation as well as its monitoring in your organisation. Each chapter ends with a Key Notes section for easy recap, as well as a Reflections section to facilitate brainstorming within your organisation.
The Routledge Companion To Mobile Media
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Author : Gerard Goggin
language : en
Publisher: Routledge
Release Date : 2014-05-09
The Routledge Companion To Mobile Media written by Gerard Goggin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-09 with Social Science categories.
The last decade has witnessed the rise of the cell phone from a mode of communication to an indispensable multimedia device, and this phenomenon has led to the burgeoning of mobile communication studies in media, cultural studies, and communication departments across the academy. The Routledge Companion to Mobile Media seeks to be the definitive publication for scholars and students interested in comprehending all the various aspects of mobile media. This collection, which gathers together original articles by a global roster of contributors from a variety of disciplines, sets out to contextualize the increasingly convergent areas surrounding social, geosocial, and mobile media discourses. Features include: comprehensive and interdisciplinary models and approaches for analyzing mobile media; wide-ranging case studies that draw from this truly global field, including China, Africa, Southeast Asia, the Middle East, and Latin America, as well as Europe, the UK, and the US; a consideration of mobile media as part of broader media ecologies and histories; chapters setting out the economic and policy underpinnings of mobile media; explorations of the artistic and creative dimensions of mobile media; studies of emerging issues such as ecological sustainability; up-to-date overviews on social and locative media by pioneers in the field. Drawn from a range of theoretical, artistic, and cultural approaches, The Routledge Companion to Mobile Media will serve as a crucial reference text to inform and orient those interested in this quickly expanding and far-reaching field.
Mobile Media Methods
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Author : Larissa Hjorth
language : en
Publisher: John Wiley & Sons
Release Date : 2024-08-27
Mobile Media Methods written by Larissa Hjorth and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-27 with Philosophy categories.
Mobile media such as smartphones, apps, and social media are an integral part of everyday life, used by billions of people around the world. For students and researchers, mobile media also offer a treasure trove of new concepts, methods, and techniques to do research – representing a new phase in digital methods. Across disciplines, researchers rely upon mobile media for quantitative and qualitative projects, to gather data and document sound and images, engage with participants, and disseminate findings. This is the first textbook devoted to explaining these innovative and groundbreaking mobile media methods. Exploring the opportunities and limitations mobile media offer for methods, the book covers a range of topics from mobilities and placemaking to virtual reality and AI, as well as new kinds of mobility such as e-scooters and connected cars. Student-friendly features such as practical guidance on how to gather and analyse data alongside exercises are also included. Underscoring the book throughout is the definition of methods as not just a series of tools and techniques, but as an invitation to rethink how to conceptualize, practice, study and theorize the relationship between research, data and the field. Drawing from the best of mobile and digital communication research, Mobile Media Methods offers a clear, accessible, and practical guide to mobile media methods. It is essential reading and a useful resource for students and scholars of digital technology and research methods.
Mobile Media
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Author : Jo Groebel
language : en
Publisher: Routledge
Release Date : 2006-08-15
Mobile Media written by Jo Groebel and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-15 with Technology & Engineering categories.
The proliferation of mobile media in recent years is an international phenomenon, with billions of devices sold annually. Mobile communications are now moving beyond individualized voice to mass media content--text, voice, sound, images, and even video. This will create new types of content that allow media companies and users to interact in new ways. There is a strong interest from the media and telecom industries in what manner of applications and content can be distributed in that fashion, and at what cost. To answer these questions, the book provides 18 chapters from internationally renowned authors. They identify likely types of content such as news, entertainment, peer-to-peer, and location-specific information; evaluate the economics, business models, and payment mechanisms necessary to support these media; and cover policy dimensions such as copyright, competitiveness, and access rights for content providers. This volume takes the reader through the various elements that need to be considered in the development of third generation (3G) content, and explains pitfalls and barriers. The result is a volume of interest to business professionals, academics, and policy makers. The book is international in focus and a glossary of terms is provided. There are few publications available which give an overview of this rapidly changing field.
Global Mobile Media
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Author : Gerard Goggin
language : en
Publisher: Routledge
Release Date : 2010-10-18
Global Mobile Media written by Gerard Goggin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-18 with Computers categories.
Gerard Goggin has produced an incisive and penetrating overview of the world according to mobiles. Covering sight, sound and status, plus a host of other issues, he provides a provocative analysis of how mobile communication gadgets come to play such a prominent role in our lives. Any scholar of New Media will want to read this book – James Katz, Department of Communication, Rutgers University, USA With billions of users worldwide, the cell phone is not only a successful communications technology; it is also key to the future of media. Global Mobile Media offers an overview of the complex topic of mobile media, looking at the emerging industry structures, new media economies, mobile media cultures and network politics of cell phones as they move centre-stage in media industries. The development, adoption and significance of cell phones for society and culture have been registered in a growing body of work. Where existing books have focused on communication, and on the social and cultural aspects of mobile media, Global Mobile Media looks at the media dimensions. Goggin provides a pioneering yet measured evaluation of how cell phone corporations, media interests, users and policy makers are together shaping a new media dispensation. Global Mobile Media successfully places new mobile media historically, socially and culturally in a wider field of portable media technologies through extensive case studies, including: the rise of smartphones, with a detailed discussion of the Apple iPhone and how it has catalysed a new phase in convergent media, audiences and innovation the new agenda in cultural politics and media policy, featuring topics such as iPhone apps and control, mobile commons, and open mobile networks a succinct map of the political economy of mobile media, identifying key players, patterns of ownership and control, institutions, and issues a critical account of cell phones’ involvement in and contribution to much-discussed new forms of production and consumption, such as user-generated content, p2p networks, open and free source software networks an anatomy of how cell phones relate to other online media, particularly the Internet and wireless technologies. Global Mobile Media is an engaging, accessible text which will be of immense interest to upper-level undergraduates, postgraduates and researchers in Communication Studies, Cultural Studies and Media Studies, as well as those taking New Media courses.
Mobile Commerce How To Leverage B2c Business Value Through Electronic Mobile Commerce For China Media Express Holdings
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Author : Richardson Steve
language : en
Publisher: GRIN Verlag
Release Date : 2013-05-07
Mobile Commerce How To Leverage B2c Business Value Through Electronic Mobile Commerce For China Media Express Holdings written by Richardson Steve and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-07 with Business & Economics categories.
Doctoral Thesis / Dissertation from the year 2012 in the subject Business economics - Trade and Distribution, grade: A, Coventry University, language: English, abstract: In the same way that e-commerce and the internet have led to an immense revolution in regard to the promotion and marketing of services and goods, m-commerce is also poised to lead to another revolution in the business world. M-commerce is an extension of e-commerce which allows the interaction between different users anywhere and anytime with the use of wireless networks and modes. This dissertation is therefore based on leveraging B2C (business to customer) business value through mobile/electronic commerce for the China Media Express Holdings Inc. To lay a general stage for the entire dissertation, the research will commence with an introduction that will assuredly usher in the China Media Express Holdings Inc, by outlaying major details of the media express holding relevant to this study and relating them to mobile and electronic commerce under chapter one. The introduction will also address the features of mobile commerce so as to provide a clearer picture of what the entire dissertation will be dealing with. More so, the introduction will also address the term B2C in the context of the China Media Express Holdings Inc. The research will then tackle the major objectives and aims of the entire research and describe the pharmacy in detail in relation to mobile/electronic commerce. More so, in chapter two, the research will review available relevant literature in regard to the dissertation topic and chapter three will relay the research methodology. Chapter four will specifically develop a model for leveraging B2C business value through mobile/electronic commerce for the holdings. The study will then analyze the effectiveness of this developed model in the holding and discuss the empirical and theoretical implications of the findings. The study will then give relevant recommendations and a conclusion under.
Leveraging Brands In Sport Business
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Author : Mark P. Pritchard
language : en
Publisher: Routledge
Release Date : 2013-08-15
Leveraging Brands In Sport Business written by Mark P. Pritchard and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-15 with Business & Economics categories.
This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.
The Concise Encyclopedia Of Communication
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Author : Wolfgang Donsbach
language : en
Publisher: John Wiley & Sons
Release Date : 2015-02-03
The Concise Encyclopedia Of Communication written by Wolfgang Donsbach and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-03 with Social Science categories.
This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online
Media Management
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Author : Andrej Vizjak
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-11-02
Media Management written by Andrej Vizjak and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-02 with Business & Economics categories.
As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.