The Concise Encyclopedia Of Communication
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The Concise Encyclopedia Of Communication
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Author : Wolfgang Donsbach
language : en
Publisher: John Wiley & Sons
Release Date : 2015-05-04
The Concise Encyclopedia Of Communication written by Wolfgang Donsbach and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-04 with Social Science categories.
This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online
The Concise Encyclopedia Of Applied Linguistics
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Author : Carol A. Chapelle
language : en
Publisher: John Wiley & Sons
Release Date : 2020-01-09
The Concise Encyclopedia Of Applied Linguistics written by Carol A. Chapelle and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-09 with Language Arts & Disciplines categories.
Offers a wide-ranging overview of the issues and research approaches in the diverse field of applied linguistics Applied linguistics is an interdisciplinary field that identifies, examines, and seeks solutions to real-life language-related issues. Such issues often occur in situations of language contact and technological innovation, where language problems can range from explaining misunderstandings in face-to-face oral conversation to designing automated speech recognition systems for business. The Concise Encyclopedia of Applied Linguistics includes entries on the fundamentals of the discipline, introducing readers to the concepts, research, and methods used by applied linguists working in the field. This succinct, reader-friendly volume offers a collection of entries on a range of language problems and the analytic approaches used to address them. This abridged reference work has been compiled from the most-accessed entries from The Encyclopedia of Applied Linguistics (www.encyclopediaofappliedlinguistics.com), the more extensive volume which is available in print and digital format in 1000 libraries spanning 50 countries worldwide. Alphabetically-organized and updated entries help readers gain an understanding of the essentials of the field with entries on topics such as multilingualism, language policy and planning, language assessment and testing, translation and interpreting, and many others. Accessible for readers who are new to applied linguistics, The Concise Encyclopedia of Applied Linguistics: Includes entries written by experts in a broad range of areas within applied linguistics Explains the theory and research approaches used in the field for analysis of language, language use, and contexts of language use Demonstrates the connections among theory, research, and practice in the study of language issues Provides a perfect starting point for pursuing essential topics in applied linguistics Designed to offer readers an introduction to the range of topics and approaches within the field, The Concise Encyclopedia of Applied Linguistics is ideal for new students of applied linguistics and for researchers in the field.
Concise Encyclopedia Of Advertising
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Author : Robert E Stevens
language : en
Publisher: Routledge
Release Date : 2014-01-02
Concise Encyclopedia Of Advertising written by Robert E Stevens and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-02 with Business & Economics categories.
At your fingertips—find advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising. Some of the terms and concepts in the Concise Encyclopedia of Advertising include: advertising appeals evaluation criteria of advertising Internet advertising magazine advertising television advertising advertising campaign management sponsorship marketing and many more! The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.
The Sage Encyclopedia Of Communication Research Methods
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Author : Mike Allen
language : en
Publisher: SAGE Publications
Release Date : 2017-04-11
The Sage Encyclopedia Of Communication Research Methods written by Mike Allen and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-11 with Social Science categories.
Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.
The International Encyclopedia Of Strategic Communication
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Author : Robert L. Heath
language : en
Publisher:
Release Date : 2018
The International Encyclopedia Of Strategic Communication written by Robert L. Heath and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
The International Encyclopedia Of Communication Theory And Philosophy 4 Volume Set
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Author : Klaus Bruhn Jensen
language : en
Publisher: John Wiley & Sons
Release Date : 2016-10-31
The International Encyclopedia Of Communication Theory And Philosophy 4 Volume Set written by Klaus Bruhn Jensen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-31 with Language Arts & Disciplines categories.
The International Encyclopedia of Communication Theory and Philosophy is the definitive single-source reference work on the subject, with state-of-the-art and in-depth scholarly reflection on key issues from leading international experts. It is available both online and in print. A state-of-the-art and in-depth scholarly reflection on the key issues raised by communication, covering the history, systematics, and practical potential of communication theory Articles by leading experts offer an unprecedented level of accuracy and balance Provides comprehensive, clear entries which are both cross-national and cross-disciplinary in nature The Encyclopedia presents a truly international perspective with authors and positions representing not just Europe and North America, but also Latin America and Asia Published both online and in print Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at www.wileyicaencyclopedia.com
Concise Encyclopedia Of Applied Ethics In The Social Sciences
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Author : Tuija Takala
language : en
Publisher: Edward Elgar Publishing
Release Date : 2024-04-12
Concise Encyclopedia Of Applied Ethics In The Social Sciences written by Tuija Takala and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-12 with Philosophy categories.
Covering a vast array of disciplines, this prescient Encyclopedia analyzes the many roles that applied ethics plays in the social sciences. Entries scrutinize the various manifestations of ethics across a range of disciplines and subdisciplines such as animal studies, criminology, and global health.
Concise Encyclopedia Of Pragmatics
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Author : J. L. Mey
language : en
Publisher: Elsevier Science Limited
Release Date : 2009
Concise Encyclopedia Of Pragmatics written by J. L. Mey and has been published by Elsevier Science Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Language Arts & Disciplines categories.
The Concise Encyclopedia of Pragmatics, Second Edition, comprehensively describes the discipline of pragmatics, one of the youngest but increasingly important areas within the study of language. Pragmatics deals with the various ways human use (and misuse, or even abuse) language, and shows how the language users are subject to the conditions that society imposes on such use. A central notion in pragmatics is that of the pragmatic act, which comprises both the immediately intended use of language as we observe it in speech acting, as well as the implied meanings of a given idea imparted in speech. The Concise Encyclopedia Pragmatic comprises contributions from the foremost scholars of pragmatics in their various specializations: it draws on over twenty years of development in the field, as documented in the parent Encyclopedia of Language and Linguistics.
Encyclopedia Of New Media
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Author : Steve Jones
language : en
Publisher: SAGE Publications
Release Date : 2002-12-10
Encyclopedia Of New Media written by Steve Jones and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-12-10 with Language Arts & Disciplines categories.
"Scholars and students finally have a reference work documenting the foundations of the digital revolution. Were it not the only reference book to cover this emergent field, Jones′s encyclopedia would still likely be the best." --CHOICE "The articles are interesting, entertaining, well written, and reasonably long. . . . Highly recommended as a worthwhile and valuable addition to both science and technology and social science reference collections." --REFERENCE & USER SERVICES QUARTERLY, AMERICAN LIBRARY ASSOCIATION From Amazon.com to virtual communities, this single-volume encyclopedia presents more than 250 entries that explain communication technology, multimedia, entertainment, and e-commerce within their social context. Edited by Steve Jones, one of the leading scholars and founders of this emerging field, and with contributions from an international group of scholars as well as science and technology writers and editors, the Encyclopedia of New Media widens the boundaries of today′s information society through interdisciplinary, historical, and international coverage. With such topics as broadband, content filtering, cyberculture, cyberethics, digital divide, freenet, MP3, privacy, telemedicine, viruses, and wireless networks, the Encyclopedia will be an indispensable resource for anyone interested or working in this field. Unlike many encyclopedias that provide short, fragmented entries, the Encyclopedia of New Media examines each subject in depth in a single, coherent article. Many articles span several pages and are presented in a large, double-column format for easy reading. Each article also includes the following: A bibliography Suggestions for further reading Links to related topics in the Encyclopedia Selected works, where applicable Entries include: Pioneers, such as Marc Andreesen, Marshall McLuhan, and Steve Jobs Terms, from "Access" to "Netiquette" to "Web-cam" Technologies, including Bluetooth, MP3, and Linux Businesses, such as Amazon.com Key labs, research centers, and foundations Associations Laws, and much more The Encyclopedia of New Media includes a comprehensive index as well as a reader′s guide that facilitates browsing and easy access to information. Recommended Libraries Public, academic, government, special, and private/corporate
Silvercomm
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Author : Anne M. Cooper
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2023-02-13
Silvercomm written by Anne M. Cooper and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-13 with Business & Economics categories.
"The marketing world has long under-appreciated the buying power held by adults over 65 years of age. In the current age of longevity, it's essential that students engage with strategies that embrace all age groups. This text combines professional interviews, theory-based research, and practical exercises to supplement any strategic comm course"--