Television Advertising In Canadian Elections
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Television Advertising In Canadian Elections
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Author : Kai Hildebrandt
language : en
Publisher: Wilfrid Laurier Univ. Press
Release Date : 2006-01-01
Television Advertising In Canadian Elections written by Kai Hildebrandt and has been published by Wilfrid Laurier Univ. Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-01 with Language Arts & Disciplines categories.
Can the strategy of negative political advertising developed in the United States succeed in Canada, or does this kind of advertising do more harm than good? The year 1988 saw elections in both the United States and Canada. It also saw a turning point in the tenor of television campaign advertising. By the early 1990s there was a growing reliance upon negative political images and symbols. This book is about that growing reliance. While focusing on the use of “attack” ads, Television Advertising in Canadian Elections provides a historical overview of the growth of negative advertising. It includes a discussion of advertisers’ intentions and strategies, an analysis of the ads played on both English language and French television and their impact and the ethics of political advertising. This is the first book-length investigation of negative political advertising in Canada. Professional politicians, as well as anyone interested in election politics, journalism, communication studies or advertising, will find this an absorbing study.
Election Broadcasting In Canada
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Author : Frederick J. Fletcher
language : en
Publisher: Dundurn
Release Date : 1991-01-01
Election Broadcasting In Canada written by Frederick J. Fletcher and has been published by Dundurn this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-01-01 with Political Science categories.
Election Broadcasting in Canada explores the role of media in Canadian politics. David R. Spencer, David Hogarth, Catherine M. Bolan and others look at the history, legal framework, and difficulties in election broadcasting, as well as the impact of new broadcasting services.
Routledge Handbook Of Political Advertising
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Author : Christina Holtz-Bacha
language : en
Publisher: Routledge
Release Date : 2017-02-24
Routledge Handbook Of Political Advertising written by Christina Holtz-Bacha and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-24 with Political Science categories.
This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries
Media And Voters In Canadian Election Campaigns
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Author : Frederick J. Fletcher
language : en
Publisher: Dundurn
Release Date : 1991-01-01
Media And Voters In Canadian Election Campaigns written by Frederick J. Fletcher and has been published by Dundurn this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-01-01 with Political Science categories.
Media And Voters In Canadian Election Campaigns
Images Issues And Attacks
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Author : Edwin D. Dover
language : en
Publisher: Lexington Books
Release Date : 2006
Images Issues And Attacks written by Edwin D. Dover and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Images, Issues, and Attacks explores important differences between incumbents and challengers in the uses of televised advertising in modern presidential elections. Elections since 1956 can be divided into three categories: elections with strong incumbents, the incumbent wins; elections with weak incumbents, the incumbent loses; and elections with surrogate incumbents, the vice president runs. Incumbent and challenger advertising emphasizes personal imagery, links the imagery to specific issues, and attacks rivals for opposing those images and issues. The first part of the book describes how incumbents and challengers used these themes in the elections from 1980 to 2000. The second part applies those findings to the 2004 election and shows how George W. Bush presented himself as a strong incumbent and how he and his challengers varied their mix of images, issues, and attacks over different periods of the election campaign.
The Spot
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Author : Elin Diamond
language : en
Publisher:
Release Date : 1984
The Spot written by Elin Diamond and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with categories.
Spot The Rise Of Political Advertising On Television
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Author : Edwin Diamond
language : en
Publisher:
Release Date : 1984
Spot The Rise Of Political Advertising On Television written by Edwin Diamond and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Advertising, Political categories.
Buying Time 2000
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Author : Craig B. Holman
language : en
Publisher:
Release Date : 2001
Buying Time 2000 written by Craig B. Holman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Advertising, Political categories.
Media Elections In Canada
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Author : Walter C. Soderlund
language : en
Publisher: Holt, Rinehart and Winston of Canada
Release Date : 1984
Media Elections In Canada written by Walter C. Soderlund and has been published by Holt, Rinehart and Winston of Canada this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Political Science categories.
Campaign By Commercial Microform A Study Of Advertising Strategy As Reflected In Political Advertising Broadcast During The 1988 Canadian General Election
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Author : Arlene Shwetz
language : en
Publisher: National Library of Canada = Bibliothèque nationale du Canada
Release Date : 1990
Campaign By Commercial Microform A Study Of Advertising Strategy As Reflected In Political Advertising Broadcast During The 1988 Canadian General Election written by Arlene Shwetz and has been published by National Library of Canada = Bibliothèque nationale du Canada this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Advertising, Political categories.