Television And Political Advertising
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Television And Political Advertising
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Author : Frank Biocca
language : en
Publisher: Routledge
Release Date : 2014-02-04
Television And Political Advertising written by Frank Biocca and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-04 with Language Arts & Disciplines categories.
This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Signs, Codes and Images, is the second of two, and covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.
The Spot
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Author : Edwin Diamond
language : en
Publisher: MIT Press (MA)
Release Date : 1986-03
The Spot written by Edwin Diamond and has been published by MIT Press (MA) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986-03 with categories.
Edwin Diamond and Stephen Bates reveal the backstage stories of the 1988 presidential campaign - the Ailes-Atwater media mastery, the Dukakis team's babel of TV voices, Willie Horton's transformation from convict to celebrity.
Television And Political Advertising
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Author : Frank Biocca
language : en
Publisher: Routledge
Release Date : 2013-12-16
Television And Political Advertising written by Frank Biocca and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-16 with Language Arts & Disciplines categories.
This volume represents one of the first major scholarly effort to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Psychological Processes, is the first of two, and covers such topics as Models and Theories for Viewing Political Television; Psychological Processing of Issues, Images, and Form; Differential Processing of Positive and Negative Advertising; and The Psychological Contexts of Processing.
Spot The Rise Of Political Advertising On Television
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Author : Edwin Diamond
language : en
Publisher:
Release Date : 1984
Spot The Rise Of Political Advertising On Television written by Edwin Diamond and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Advertising, Political categories.
The Sage Handbook Of Political Advertising
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Author : Lynda Lee Kaid
language : en
Publisher: SAGE Publications
Release Date : 2006-06-14
The Sage Handbook Of Political Advertising written by Lynda Lee Kaid and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-06-14 with Political Science categories.
The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments. Key Features: Offers an international perspective: This Handbook examines the political television advertising process that has evolved in democracies around the world, including countries in Asia, Europe, Australia, Africa, Latin America, and North America. In addition, a comparative overview addresses the effects of political advertising on the voters and the systems of which it is a part. Provides comprehensive coverage: For each country presented, an analysis is given of its political advertising history, its cultural implications, the political and regulatory systems related to political advertising, the effects of media system structures, and the effects of new technologies. Includes examples from recent elections: The role specific candidate- or party-controlled television plays in a specific region′s electoral process is examined. Original research on recent elections confirms the expanding significance of this form of political communication. This is an excellent resource for media professionals and practicing journalists, as well as a welcome addition to any academic library. It can also be used as a textbook for advanced undergraduate and graduate courses on Political Advertising in the fields of Political Science, Communication, Broadcasting, Journalism, and International Relations.
Television And Politics In Evolving European Democracies
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Author : Lynda Lee Kaid
language : en
Publisher: Nova Publishers
Release Date : 1999
Television And Politics In Evolving European Democracies written by Lynda Lee Kaid and has been published by Nova Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Performing Arts categories.
Throughout the world, television has become an important part of the way in which political candidates and parties present their messages to voters during election campaigns. This is particularly true in campaigns at the national level where voters have little personal contact with candidates and must rely on experiencing candidates through the media. Despite the importance of the media for voter-government interaction, however, many new reform governments in the post-communist era in Eastern European countries failed to appreciate the demands of creating workable new media systems.
Television And Political Advertising
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Author : Frank Biocca
language : en
Publisher: Lawrence Erlbaum Assoc Incorporated
Release Date : 1991
Television And Political Advertising written by Frank Biocca and has been published by Lawrence Erlbaum Assoc Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Signs, Codes and Images, is the second of two, and covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.
Legislative Television As Political Advertising
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Author : Franklin Mixon
language : en
Publisher: iUniverse
Release Date : 2003-02-28
Legislative Television As Political Advertising written by Franklin Mixon and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-02-28 with Performing Arts categories.
Using theoretical and statistical models, along with several new sets of empirical results, this book examines the impact of legislative television on the political process in the United States. It examines the relationship between political-economic variables and the tendency to adopt/support live television in the U.S. Congress, the impact of television on the length of U.S. House and Senate sessions, the use of parliamentary procedures in the presence (absence) of television cameras, and the role that legislative television has played in improving incumbents' success rates in primary/general federal elections. Where possible, the economic costs to taxpayers of legislators' use of television cameras, in order to enhance their re-election prospects, are also considered.
Routledge Handbook Of Political Advertising
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Author : Christina Holtz-Bacha
language : en
Publisher: Routledge
Release Date : 2017-02-24
Routledge Handbook Of Political Advertising written by Christina Holtz-Bacha and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-24 with Political Science categories.
This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries
Television And Political Advertising Signs Codes And Images
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Author : Frank Biocca
language : en
Publisher: Routledge
Release Date : 1991
Television And Political Advertising Signs Codes And Images written by Frank Biocca and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Signs, Codes and Images, is the second of two, and covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.