Tendencias De La Comunicaci N El Ecosistema Medi Tico Contempor Neo Discusiones Sobre Audiencias Estrategias De Comunicaci N Y Resultados Vol Ii
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Tendencias De La Comunicaci N El Ecosistema Medi Tico Contempor Neo Discusiones Sobre Audiencias Estrategias De Comunicaci N Y Resultados Vol Ii
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Author : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero
language : en
Publisher: Dykinson
Release Date : 2020-07-30
Tendencias De La Comunicaci N El Ecosistema Medi Tico Contempor Neo Discusiones Sobre Audiencias Estrategias De Comunicaci N Y Resultados Vol Ii written by Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero and has been published by Dykinson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-30 with categories.
La peculiaridad del presente libro es que son dos libros en uno. Los primeros 5 capítulos se presentan bajo el subtítulo “Conocer a las Audiencias” y en ellos se abordan temas que tienen a las audiencias contemporáneas y sus procesos de consumo cultural y de interacción mediática y digital como centro de la discusión; mientras que los siguientes 5 capítulos se agrupan bajo el subtítulo: “Posicionarse a las Nuevas Estrategias para Nuevos Sectores” y ofrecen temas variados relacionados a la publicidad, los modelos de negocio y las nuevas situaciones del mercado mediático, abordajes sobre turismo y la situación nueva de turistas en tanto receptores de información con demandas más puntuales a la ofertada tradicionalmente. El capítulo final es un ensayo elocuente sobre el comportamiento comunicacional de sectores de la audiencia vinculados a Internet frente a una teleserie de la televisión clásica en Ecuador. Y si bien estos dos conjuntos de capítulos difieren en sus temáticas concretas, conllevan en común la búsqueda de nuevas definiciones, nuevos diseños metodológicos y nuevas conceptualizaciones de sus temas específicos.Los autores aquí reunidos proceden del ámbito iberoamericano, hispano y luso parlante, americano y europeo, lo cual ofrece una singular muestra internacional de trayectorias, intereses académicos y abordajes a los temas seleccionados.
Tendencias En El Ecosistema Medi Tico
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Author :
language : es
Publisher:
Release Date :
Tendencias En El Ecosistema Medi Tico written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Obra colectiva que recoge los trabajos de más de cuarenta profesores universitarios y profesionales de la Comunicación especialistas en medios de comunicación y redes sociales y en las últimas tendencias en contenidos digitales.El contexto actual de constante evolución de las tecnologías de la información y de la comunicación (TICs) ha creado un nuevo modelo de periodismo vinculado a Internet y a las Redes Sociales (RRSS), transformando el perfil tradicional de periodistas, usuarios y Medios de Comunicación para siempre; como sujetos activos que conviven a diario en la misma globosfera ejerciendo sus derechos de comunicación de forma distinta. El ejercicio masivo de dichos derechos de comunicación por la ciudadanía en Internet y RRSS ha democratizado el acceso y el dialogo, al tiempo que ha generado un nuevo modelo de consumidor de noticias alejado del pasivo receptor de antaño, un consumidor que surge con nuevas características y exigencias digitales que necesitan conocer los Medios si desean captarle como nueva audiencia social. Unos Medios conscientes de que ya no son los periodistas los únicos creadores de noticias, sino que los usuarios lo hacen también y cada vez con mayor calidad. Y donde el impacto del uso de Internet y RRSS exige a todos nuevas habilidades y competencias en una sociedad que vive mirando a la Red. Un cambio que ha llegado para quedarse, transformado el ecosistema del tradicional roll informativo, donde periodistas y Medios se integran en la actividad de las RRSS en paralelo a miles de usuarios creadores de noticias que saben viralizar sus tweets, una coexistencia múltiple y compleja que se genera dentro de este mundo global y abierto a la información, que late sin fronteras territoriales ni horarias, gracias a Internet.
Human Scale Development
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Author : Manfred A. Max-Neef
language : en
Publisher:
Release Date : 1991
Human Scale Development written by Manfred A. Max-Neef and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
Presents a people-centred approach to development.
Mcluhan A Guide For The Perplexed
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Author : W. Terrence Gordon
language : en
Publisher: A&C Black
Release Date : 2010-02-25
Mcluhan A Guide For The Perplexed written by W. Terrence Gordon and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-25 with Social Science categories.
Marshall McLuhan was dubbed a media guru when he came to prominence in the 1960s. The Woodstock generation found him cool; their parents found him perplexing. By 1963, McLuhan was Director of the Centre for Culture and Technology at the University of Toronto and would be a public intellectual on the international stage for more than a decade, then linked forever to his two best known coinages: the global village and the medium is the message. Taken as a whole, McLuhan's writings reveal a profound coherence and illuminate his unifying vision for the study of language, literature, and culture, grounded in the broad understanding of any medium or technology as an extension of the human body. McLuhan: A Guide for the Perplexed is a close reading of all of his work with a focus on tracing the systematic development of his thought. The overriding objective is to clarify all of McLuhan's thinking, to consolidate it in a fashion which prevents misreading, and to open the way to advancing his own program: ensuring that the world does not sleepwalk into the twenty-first century with nineteenth-century perceptions.
Personalization Of Interactive Multimedia Services
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Author : Jose J. Pazos-Arias
language : en
Publisher:
Release Date : 2009
Personalization Of Interactive Multimedia Services written by Jose J. Pazos-Arias and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Interactive multimedia categories.
The advance to the so-called Information Society is leading to an enormous growth in the amount of multimedia information available. The success or failure of the information technologies depends ultimately on the services provided to the final user, and an unmanageable amount of information can render them useless. To tackle this problem, personalisation techniques are being developed to help consumers find the specific contents that match their preferences, interests, likings, and needs. Taking into account the strategic role of personalisation in the future of the information technologies, this book provides a technical overview of the current research and development trends, considering the wide range of application areas (education, government, commerce, news, entertainment,...) and the multiple devices (personal computers, digital TV set-top boxes, mobile phones, PDAs, watches, GPS navigators, etc., they embrace. The book comprises chapters authored by outstanding authors from academic institutions, describing their particular works in an extensive and self-contained manner, though with a global approach that will allow the readers to easily understand the core commonalities between the different algorithms, techniques, applications, and technologic platforms.
Worlds Of Journalism
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Author : Thomas Hanitzsch
language : en
Publisher: Columbia University Press
Release Date : 2019-06-18
Worlds Of Journalism written by Thomas Hanitzsch and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-18 with Language Arts & Disciplines categories.
How do journalists around the world view their roles and responsibilities in society? Based on a landmark study that has collected data from more than 27,500 journalists in 67 countries, Worlds of Journalism offers a groundbreaking analysis of the different ways journalists perceive their duties, their relationship to society and government, and the nature and meaning of their work. Challenging assumptions of a universal definition or concept of journalism, the book maps a world populated by a rich diversity of journalistic cultures. Organized around a series of key questions on topics such as editorial autonomy, journalistic ethics, trust in social institutions, and changes in the profession, it details how the practice of journalism differs across the world in a range of political, social, and economic contexts. The book covers how journalism as an institution is created and re-created by journalists and how they experience their profession in very different ways, even as they retain a commitment to some basic, widely shared professional norms and practices. It concludes with a global classification of journalistic cultures that reflects the breadth of worldviews and orientations found in disparate countries and regions. Worlds of Journalism offers an ambitious, comparative global understanding of the state of journalism in a time when it is confronting a series of economic and political threats.
Culture On Demand
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Author : James Lull
language : en
Publisher: John Wiley & Sons
Release Date : 2008-04-30
Culture On Demand written by James Lull and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-30 with Social Science categories.
This highly original, thought-provoking book – written by a pioneer of communication studies – is the first to analyze the post 9/11 world in terms of global media and popular culture. Written in an engaging and candid manner by a leading expert in this field Argues that cross-cultural understanding can only be achieved by harnessing the power of global media, popular culture, information technology, and personal communications technologies Examines the global trend of using film, video, music, and TV “on-demand” as the framework through which we experience all cultural activity Draws inspiration from the work of a range of theorists, from Charles Darwin to Anthony Giddens Candidly interrogates the very latest developments in world affairs, especially the roles of fundamentalist religious ideology, media globalization, and individualism, whose complex relationships have yet to be explained by social scientists
How We Advertised America
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Author : George Creel
language : en
Publisher:
Release Date : 1920
How We Advertised America written by George Creel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1920 with World War, 1914-1918 categories.
Handbook On Electronic Commerce
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Author : Michael Shaw
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Handbook On Electronic Commerce written by Michael Shaw and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
The new digital economy has pronounced implications for corporate strategy, marketing, operations, information systems, customer service, global supply-chain management, and product distribution. This handbook examines most aspects of electronic commerce, including electronic storefronts, online business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models. An indispensable reference for professionals in e-commerce and Internet business.
Convergence Culture
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Author : Henry Jenkins
language : en
Publisher: NYU Press
Release Date : 2008-09
Convergence Culture written by Henry Jenkins and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09 with Social Science categories.
“What the future fortunes of [Gramsci’s] writings will be, we cannot know. However, his permanence is already sufficiently sure, and justifies the historical study of his international reception. The present collection of studies is an indispensable foundation for this.” —Eric Hobsbawm, from the preface Antonio Gramsci is a giant of Marxian thought and one of the world's greatest cultural critics. Antonio A. Santucci is perhaps the world's preeminent Gramsci scholar. Monthly Review Press is proud to publish, for the first time in English, Santucci’s masterful intellectual biography of the great Sardinian scholar and revolutionary. Gramscian terms such as “civil society” and “hegemony” are much used in everyday political discourse. Santucci warns us, however, that these words have been appropriated by both radicals and conservatives for contemporary and often self-serving ends that often have nothing to do with Gramsci’s purposes in developing them. Rather what we must do, and what Santucci illustrates time and again in his dissection of Gramsci’s writings, is absorb Gramsci’s methods. These can be summed up as the suspicion of “grand explanatory schemes,” the unity of theory and practice, and a focus on the details of everyday life. With respect to the last of these, Joseph Buttigieg says in his Nota: “Gramsci did not set out to explain historical reality armed with some full-fledged concept, such as hegemony; rather, he examined the minutiae of concrete social, economic, cultural, and political relations as they are lived in by individuals in their specific historical circumstances and, gradually, he acquired an increasingly complex understanding of how hegemony operates in many diverse ways and under many aspects within the capillaries of society.” The rigor of Santucci’s examination of Gramsci’s life and work matches that of the seminal thought of the master himself. Readers will be enlightened and inspired by every page.