Tequila By The Producers Themselves
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Tequila By The Producers Thems
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Author : Elvira Abad
language : en
Publisher: Palibrio
Release Date : 2016-09-09
Tequila By The Producers Thems written by Elvira Abad and has been published by Palibrio this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-09 with Cooking categories.
Tequila by the Producers Themselves, involves taking a magical journey through the senses, aromas, landscapes, flavors, legends and the art of producing tequila. Elvira Abad, Graphic designer with a background in the media. Fascinated by the world of tequila, she has decided to give voice to those who make possible the magical transformation of agave into tequila through the pages of Tequila by the Producers Themselves, while paying tribute to the Mexican drink par excellence and discovering new facets of the wonderful tequila culture. Eva Aguirre, Psychologist, journalist and expert in the tequila industry. Her high sensitivity and training as a psychologist allows her to perceive the feelings and intentions of the persons she interviewed and to express and convey their ideas gracefully and elegantly. Michelle Lopez, a Communicator who has cultivated the arts of journalism, fine arts and poetry, has been a collaborator in Mexican media and several other literary publications. She is also a visual artist who focuses on the energy transmitted by each of her works. Sol Fortoul, journalist with experience in the media and in publishing, is devoted to her profession. She has showcased her unique artistic style in the articles she has written specializing in tequila.
Tequila By The Producers Themselves
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Author : Elvira Abad
language : en
Publisher: Palibrio
Release Date : 2016-09-12
Tequila By The Producers Themselves written by Elvira Abad and has been published by Palibrio this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-12 with Cooking categories.
Tequila by the Producers Themselves, involves taking a magical journey through the senses, aromas, landscapes, flavors, legends and the art of producing tequila.
How The Gringos Stole Tequila
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Author : Chantal Martineau
language : en
Publisher: Chicago Review Press
Release Date : 2015-05-01
How The Gringos Stole Tequila written by Chantal Martineau and has been published by Chicago Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-01 with Cooking categories.
Once little more than party fuel, for years tequila in the U.S. market was dominated by a crude hybrid, aptly called "mixto," but of late, it has graduated to the status of fine sipping spirit. Now growth in sales of real tequila, made from 100 percent agave, is outpacing that of the cheap stuff by some threefold. But there's more to the story of tequila than its popularity, and How the Gringos Stole Tequila traces the spirit's evolution in America from frat-house firewater to luxury good. Author Chantal Martineau immersed herself in the world of tequila over the last five years—traveling to visit distillers in Mexico, attending tastings and seminars around the United States, and meeting with tequila experts and even academics who have studied the spirit—and the result is a book that offers readers a glimpse into the social history and ongoing impact of this one-of-a-kind spirit. In addition to discussing the history and politics of Mexico's popular export, this book also takes readers on a colorful tour of the country's tequila trail as well as bringing in expert opinions and cocktail suggestions from some of New York's top mixologists.
How The Gringos Stole Tequila
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Author : Chantal Martineau
language : en
Publisher: Trinity University Press
Release Date : 2019-07-25
How The Gringos Stole Tequila written by Chantal Martineau and has been published by Trinity University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-25 with Cooking categories.
Once little more than party fuel, tequila has graduated to the status of fine sipping spirit. How the Gringos Stole Tequila traces the spirit's evolution in America from frat-house firewater to luxury good. But there's more to the story than tequila as upmarket drinking trend. Author Chantal Martineau spent several years immersing herself in the world of tequila -- traveling to visit distillers and agave farmers in Mexico, meeting and tasting with leading experts and mixologists around the United States, and interviewing academics on either side of the border who have studied the spirit. The result is a book that offers readers a glimpse into the social history and ongoing impact of this one-of-a-kind drink. It addresses issues surrounding the sustainability of the limited resource that is agave, the preservation of traditional production methods, and the agave advocacy movement that has grown up alongside the spirit's swelling popularity. In addition to discussing the culture and politics of Mexico's most popular export, this book also takes readers on a colorful tour of the country's Tequila Trail, as well as introducing them to the mother of tequila: mezcal.
Tequila
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Author : Ana Guadalupe Valenzuela Zapata
language : en
Publisher: University of Arizona Press
Release Date : 2003
Tequila written by Ana Guadalupe Valenzuela Zapata and has been published by University of Arizona Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with History categories.
This comprehensive guide to tequila's varieties, production and history shares marks of distinction for connoisseurs and highlights the link between artisanal agave cultivation and final flavor, arguing for a return to cultivation of heritage crops.
Tequila
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Author : Marie Gaytán
language : en
Publisher: Stanford University Press
Release Date : 2014-11-12
Tequila written by Marie Gaytán and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-12 with Social Science categories.
Italy has grappa, Russia has vodka, Jamaica has rum. Around the world, certain drinks—especially those of the intoxicating kind—are synonymous with their peoples and cultures. For Mexico, this drink is tequila. For many, tequila can conjure up scenes of body shots on Cancún bars and coolly garnished margaritas on sandy beaches. Its power is equally strong within Mexico, though there the drink is more often sipped rather than shot, enjoyed casually among friends, and used to commemorate occasions from the everyday to the sacred. Despite these competing images, tequila is universally regarded as an enduring symbol of lo mexicano. ¡Tequila! Distilling the Spirit of Mexico traces how and why tequila became and remains Mexico's national drink and symbol. Starting in Mexico's colonial era and tracing the drink's rise through the present day, Marie Sarita Gaytán reveals the formative roles played by some unlikely characters. Although the notorious Pancho Villa was a teetotaler, his image is now plastered across the labels of all manner of tequila producers—he's even the namesake of a popular brand. Mexican films from the 1940s and 50s, especially Western melodramas, buoyed tequila's popularity at home while World War II caused a spike in sales within the whisky-starved United States. Today, cultural attractions such as Jose Cuervo's Mundo Cuervo and the Tequila Express let visitors insert themselves into the Jaliscan countryside—now a UNESCO-protected World Heritage Site—and relish in the nostalgia of pre-industrial Mexico. Our understanding of tequila as Mexico's spirit is not the result of some natural affinity but rather the cumulative effect of U.S.-Mexican relations, technology, regulation, the heritage and tourism industries, shifting gender roles, film, music, and literature. Like all stories about national symbols, the rise of tequila forms a complicated, unexpected, and poignant tale. By unraveling its inner workings, Gaytán encourages us to think critically about national symbols more generally, and the ways in which they both reveal and conceal to tell a story about a place, a culture, and a people. In many ways, the story of tequila is the story of Mexico.
Divided Spirits
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Author : Sarah Bowen
language : en
Publisher: Univ of California Press
Release Date : 2015-10-01
Divided Spirits written by Sarah Bowen and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-01 with Cooking categories.
Divided Spirits tells the stories of tequila and mezcal, two of MexicoÕs most iconic products. In doing so, the book illustrates how neoliberalism influences the production, branding, and regulation of local foods and drinks. It also challenges the strategy of relying on ÒalternativeÓ markets to protect food cultures and rural livelihoods. In recent years, as consumers increasingly demand to connect with the people and places that produce their food, the concept of terroirÑthe taste of placeÑhas become more and more prominent. Tequila and mezcal are both protected by denominations of origin (DOs), legal designations that aim to guarantee a productÕs authenticity based on its link to terroir. Advocates argue that the DOs expand market opportunities, protect cultural heritage, and ensure the reputation of MexicoÕs national spirits. Yet this book shows how the institutions that are supposed to guard Òthe legacy of all MexicansÓ often fail those who are most in need of protection: the small producers, agave farmers, and other workers who have been making tequila and mezcal for generations. The consequencesÑfor the quality and taste of tequila and mezcal, and for communities throughout MexicoÑare stark. Divided Spirits suggests that we must move beyond market-based models if we want to safeguard local products and the people who make them. Instead, we need systems of production, consumption, and oversight that are more democratic, more inclusive, and more participatory. Lasting change is unlikely without the involvement of the state and a sustained commitment to addressing inequality and supporting rural development.
Tequila Aficionado Tasting Journal
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Author : M. A. "mike" Morales
language : en
Publisher:
Release Date : 2020-03-24
Tequila Aficionado Tasting Journal written by M. A. "mike" Morales and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-24 with categories.
Tequila Aficionado Tasting Journal A workbook and ready reference complete with 50 scoring worksheets, the definitive tequila aroma wheel in English and NOM List This is a comprehensive workbook for Tequila and agave spirits enthusiasts to document their tasting journey as well as learn more about the spirits they love. The Tequila Aficionado Tasting Journal is constructed in three parts: Tasting Sheets Aroma Wheel NOM List Tasting Sheets This journal contains 50 tequila tasting sheets which use the Mexican Tequila Academy 20-point system. These sheets can be utilized for blind tastings of numbered samples or for your own reference with notes for Brands, NOMs and Expressions. Aroma Wheel After the tasting section, you will find the Official Tequila Aficionado Aroma Wheel in English. We felt there was a definite need for an aroma wheel in English as consumers' desire to delve into agave spirits often outpaces their desire to learn a foreign language. The aroma wheel will help you to go deeper into your observations and study of agave spirits by helping you identify scents and their origins in the tequila production process. It will also help in your studies as you work to expand your senses. NOM List The third section of this journal contains a NOM list, current as of this publication in March 2020. Where the Tequila Aficionado NOM list, released monthly in Tequila Aficionado Magazine, is organized by brand name, this NOM list is organized by NOM number. When you find a tequila you enjoy, check the NOM number and see what other brands come from that same NOM. Of course the same holds true for tequilas you don't enjoy. You may find yourself identifying most and least favorite tequila producers this way. Knowing your favorite and not-so-favorite NOMs will help when you're planning your tequila shopping list or tasting with a friend. We hope you will find this tasting journal a helpful tool as you proceed along your own tequila tasting journey.
You Re Not That Great
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Author : Elan Gale
language : en
Publisher: Hachette UK
Release Date : 2017-12-05
You Re Not That Great written by Elan Gale and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-05 with Humor categories.
A hilarious, scathing send up of the self-help genre in the bestselling tradition of The Life-Changing Magic of Not Giving a F*ck from social media mogul and The Bachelor producer Elan Gale. I am addicted to positivity. I am addicted to positivity. I am addicted to positivity. I care more about feeling great than being great. I am NOT THAT GREAT. The self-help industry tells you that if you're positive, if you put your best foot forward and if you just believe in yourself that you will find happiness. Let's be real, you can read all the inspirational quotes you want. You can spend your days giving yourself affirmations in your heart-shaped mirror and trying to learn to love yourself. You can say your mantra over and over again while sitting cross-legged on a yoga mat in a Whole Foods parking lot. But the truth is, you're not a badass and you still don't have the life you want. That's where You're Not That Great (but neither is anyone else) comes in. This book teaches you how to harness all the negativity in the world and use it to improve your life, taking everyday feelings like self-loathing, regret and shame and making them work for you. Positive thinking is for assholes. Negative thinking is for winners.
A Field Guide To Tequila
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Author : Clayton J. Szczech
language : en
Publisher: Hachette UK
Release Date : 2023-10-03
A Field Guide To Tequila written by Clayton J. Szczech and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-03 with Cooking categories.
For the tequila curious and the tequila connoisseur alike, a complete, illustrated guide to one of the world’s most popular spirits Time to put away the shot glass—tequila long ago left its spring break clichés in the dust. Today, it is not just a sophisticated global phenomenon but is poised to surpass vodka to become the number one spirit in the U.S. by sales. Which means there’s no better time for A Field Guide to Tequila, the new bible on this popular spirit. Whether you’re already an aficionado who likes to slow-sip an artisanal extra-añejo or a margarita lover curious about your favorite drink and what makes it special, A Field Guide to Tequila takes you step by step into everything that makes tequila tequila, from how it came about, to how it’s made, to how to select, taste, and serve it. Beginning with the origin of every bottle of tequila—the unique blue agave (which is actually much closer, biologically, to a lily than a cactus)—it’s all here: The life cycle of the blue agave and the complex process of turning it into liquor (hint: There’s harvesting, steaming, roasting, and—still in use in one legendary distillery—working mules). The five classes of tequila, including the unfortunate myth of blanco’s inferiority. How to read a tequila label. The seventeen tequila producers to know and brands you need to explore, from giants of the industry like Patrón and José Cuervo to traditionalists, artisans, and innovators, including Tapatío, Siete Leguas, Ocho, G4, and Cava de Oro. The real deal with so many celebrity tequila brands, a phenomenon that started with Bing Crosby. How to set up a tequila tasting. A complete guide to tequila tourism, including dos and don’ts for visiting the town of Tequila, best times to go, essential stops, and a glossary of Spanish. Oh, and a recipe for a best-ever margarita, plus three other classic tequila cocktails, including the Rolling Stones’ favorite, the tequila sunrise. With its striking visuals and appealing package, A Field Guide to Tequila is a go-to reference that felicitously also feels like a real gift book—and vice versa.