Tesla S Current State And Brand Potential How To Derive A Brand Meaning And Create A Future That Inspires
DOWNLOAD
AUDIOBOOK
Download Tesla S Current State And Brand Potential How To Derive A Brand Meaning And Create A Future That Inspires PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Tesla S Current State And Brand Potential How To Derive A Brand Meaning And Create A Future That Inspires book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Tesla S Current State And Brand Potential How To Derive A Brand Meaning And Create A Future That Inspires
DOWNLOAD
AUDIOBOOK
Author : Ivelin Dobrev
language : en
Publisher: GRIN Verlag
Release Date : 2020-11-25
Tesla S Current State And Brand Potential How To Derive A Brand Meaning And Create A Future That Inspires written by Ivelin Dobrev and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-25 with Business & Economics categories.
Since the creation of the first gas-powered car from Karl Benz in 1885 the technology has brought an enormous utility and prosperity for the entire humanity, but it also had a great impact on climate change. One company tried to challenge the status quo and create a new technology that would help the environment. That company is Tesla. How did Tesla manage to build a legendary brand from scratch and why is its brand identity so successful? Ivelin Dobrev analyzes how a new business venture can create a brand that would be able to sustain, fight and in often cases win against established competition. In addition, he inspects what are the key fragments of a legendary brand in the framework created by Vincent Laurence and how it is linked to our underlying human psychology. In this book: - Electric vehicles; - Teslanomics; - Brand experience; - Legendary brand; - Climate change
Tesla Motors Swot Analysis And Corporate Strategy
DOWNLOAD
AUDIOBOOK
Author : Santiago Mas Mas
language : en
Publisher: GRIN Verlag
Release Date : 2018-08-27
Tesla Motors Swot Analysis And Corporate Strategy written by Santiago Mas Mas and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-27 with Business & Economics categories.
Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Essen, course: Master of Business Administration (MBA), language: English, abstract: In an era in which disruption is one of the most used words in business, Tesla Motors has been attracting media attention during the last few years, especially in North America and Europe, due to is innovative offering and the fresh air it has brought into the car manufacturing industry. This is the reason why we have decided to choose this company for our reflections on corporate strategy in the MBA. Our methodology in this assignment will be to critically analyze Tesla’s current market approach as part of its global corporate strategy to be able to latter see how harmonized they both are and how likely they are to finally succeed given the current market conditions and competition. For this task we will firstly determine Tesla’s potential market and then we will use one of marketing’s most known tools, the SWOT analysis, divided up into an internal and external analysis of its strategic advantages and disadvantages, to get a clear picture of the company’s competing position. We will also comment Tesla’s pricing strategy using some of the pricing concepts reviewed during the MBA course syllabus. Lastly, we will adopt the role of a business analyst to make some forecasts on the company future development and recommendations based on the outcomes of our analysis.
Talent Chooses You
DOWNLOAD
AUDIOBOOK
Author : James Ellis
language : en
Publisher:
Release Date : 2020-06-03
Talent Chooses You written by James Ellis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-03 with categories.
If you want your business to grow, you need to be able to rely on your ability to hire talent reliably and consistently. No talent pipeline? No growth, and no business. But your recruiting team is drowning (I asked them). They need help. Now, if you ask recruiters, they will ask for headcount. Or more technology. But more bodies and more tools won't solve the issue (though it will eat up your budget). What you need a is a better strategy. And that strategy is called employer branding.Employer branding is about understanding, distilling and communicating what your company is all about in order to attract all the talent you need. That will differentiate your company as a place where people will want to work, rather than a place they land because they didn't know better.If you've heard about employer branding in business magazines, it might seem like something only "big companies" can do. Something that requires a dedicated team, expensive platforms, or a bunch of consultants. That isn't true. If you understand where your brand comes from, and how to apply it, any company (especially yours) can hire better with it.And this book will teach you how to do all of that, and then some.In this book, you'll learn what employer branding really is, how to make a compelling argument internally to leadership that creates commitment, how to work with other teams and be creative in finding solutions. As a special bonus, we are including a handbook on how to work with recruiting teams. This hands-on workbook is chock full of examples, checklists, step-by-step instructions and even emails you can copy and paste to make things happen immediately.
Innovation Capital
DOWNLOAD
AUDIOBOOK
Author : Jeff Dyer
language : en
Publisher: Harvard Business Press
Release Date : 2019-05-14
Innovation Capital written by Jeff Dyer and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-14 with Business & Economics categories.
Learn from the Best Great leaders of innovation know that creativity is not enough. They succeed not only on the basis of their ideas, but because they have the vision, reputation, and networks to win the backing needed to commercialize them. It turns out that this quality--called "innovation capital"--is measurably more important for innovation than just being creative. The authors have spent decades studying how people get great ideas (the subject of The Innovator's DNA) and how people test and develop those ideas (explored in The Innovator's Method). Now they share what they've learned from a multipronged research program designed to determine how people compete for, and obtain, resources to launch new ideas: How you can build a personal reputation for innovation What techniques you can use to amplify your innovation capital How you can garner attention for your ideas and projects and persuade audiences to support them What it means to provide visionary leadership and how you can achieve it Featuring interviews with the superstars of innovation--individuals like Jeff Bezos (Amazon), Elon Musk (Tesla), Marc Benioff (Salesforce), Indra Nooyi (PepsiCo), and Shantanu Narayen (Adobe)--this book will help you position yourself and your ideas to compete for attention and resources so that you can launch innovations with impact.
Zero To One
DOWNLOAD
AUDIOBOOK
Author : Blake Masters
language : en
Publisher: Random House
Release Date : 2014-09-18
Zero To One written by Blake Masters and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-18 with Business & Economics categories.
WHAT VALUABLE COMPANY IS NOBODY BUILDING? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there. ‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ ELON MUSK, CEO of SpaceX and Tesla ‘This book delivers completely new and refreshing ideas on how to create value in the world.’ MARK ZUCKERBERG, CEO of Facebook ‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’ NASSIM NICHOLAS TALEB, author of The Black Swan
My Inventions
DOWNLOAD
AUDIOBOOK
Author : Nikola Tesla
language : en
Publisher: Arcturus Publishing
Release Date : 2019-01-31
My Inventions written by Nikola Tesla and has been published by Arcturus Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-31 with Biography & Autobiography categories.
"The progressive development of man is vitally dependent on invention." Visionary, pioneer, and eccentric genius, Nikola Tesla was the quintessential scientist of the late 19th and early 20th centuries. Two of his creations, the induction motor and the Tesla coil, underpin the technology of the modern world. First published as six articles in the Electrical Experimenter magazine, My Inventions tells the story of Tesla's life, from his humble beginnings in Croatia to his migration to the United States, and describes his revolutionary feats of invention and pivotal breakthroughs in the world of engineering. This book takes you on an inspirational journey into one of the world's greatest and most unconventional minds.
The Dictionary Of Brand
DOWNLOAD
AUDIOBOOK
Author : Marty Neumeier
language : en
Publisher:
Release Date : 2004
The Dictionary Of Brand written by Marty Neumeier and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business names categories.
Entrepreneurial Marketing
DOWNLOAD
AUDIOBOOK
Author : Robert D. Hisrich
language : en
Publisher: Edward Elgar Publishing
Release Date : 2018-10-26
Entrepreneurial Marketing written by Robert D. Hisrich and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-26 with Business & Economics categories.
One key for success for an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on this and the essential elements of success in order to achieve these needed sales and revenues and then grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of the field.Through an international approach that combines both theoretical and empirical knowledge on entrepreneurship and marketing, this book informs and enhances an entrepreneurs' creativity, their ability to bring innovations to the market and their willingness to face risk and change the world. Key components addressed include: identifying and selecting the market, determining the consumer needs cost-effectively, executing the basic elements of the marketing mix (product, price, distribution, and promotion) and competing successfully in the domestic and global markets by implementing a sound marketing plan. Numerous illustrative examples bring the content to life. The mix of theoretical content, examples, empirical analyses and case studies, make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.
Business Model Pioneers
DOWNLOAD
AUDIOBOOK
Author : Kai-Ingo Voigt
language : en
Publisher: Springer
Release Date : 2016-07-28
Business Model Pioneers written by Kai-Ingo Voigt and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-28 with Business & Economics categories.
Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market. The examples range from industries such as retail, media and entertainment to services and industrial projects. For each example, the book provides information on the market environment at the time of launch and illustrates the driving forces behind these business models. Moreover, current market developments are highlighted and linked to the evolution of the business models. Lastly, the authors present the profile of a typical business model pioneer.
Artificial Intelligence
DOWNLOAD
AUDIOBOOK
Author : Harvard Business Review
language : en
Publisher: HBR Insights
Release Date : 2019
Artificial Intelligence written by Harvard Business Review and has been published by HBR Insights this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Business & Economics categories.
Companies that don't use AI to their advantage will soon be left behind. Artificial intelligence and machine learning will drive a massive reshaping of the economy and society. What should you and your company be doing right now to ensure that your business is poised for success? These articles by AI experts and consultants will help you understand today's essential thinking on what AI is capable of now, how to adopt it in your organization, and how the technology is likely to evolve in the near future. Artificial Intelligence: The Insights You Need from Harvard Business Review will help you spearhead important conversations, get going on the right AI initiatives for your company, and capitalize on the opportunity of the machine intelligence revolution. Catch up on current topics and deepen your understanding of them with the Insights You Need series from Harvard Business Review. Featuring some of HBR's best and most recent thinking, Insights You Need titles are both a primer on today's most pressing issues and an extension of the conversation, with interesting research, interviews, case studies, and practical ideas to help you explore how a particular issue will impact your company and what it will mean for you and your business.
