Testing Cumulative Advertising Effects
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Testing Cumulative Advertising Effects
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Author : Pierre M. Windal
language : en
Publisher:
Release Date : 1977
Testing Cumulative Advertising Effects written by Pierre M. Windal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with categories.
Testing Cumulative Advertising Effects Under Temporal Data Aggregation Some Analytical Results
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Author : Pierre Marie Windal
language : fr
Publisher:
Release Date : 1978
Testing Cumulative Advertising Effects Under Temporal Data Aggregation Some Analytical Results written by Pierre Marie Windal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with categories.
The Measurement Of Cumulative Advertising Effects
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Author : Kristian S. Palda
language : en
Publisher:
Release Date : 1964
The Measurement Of Cumulative Advertising Effects written by Kristian S. Palda and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1964 with Advertising categories.
Cumulative Advertising Effects
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Author : Darral G. Clarke
language : en
Publisher:
Release Date : 1977
Cumulative Advertising Effects written by Darral G. Clarke and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Advertising categories.
The Measurement Of Cumulative Advertising Effects 2 Printing
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Author : Kristian S. Palda
language : en
Publisher:
Release Date : 1965
The Measurement Of Cumulative Advertising Effects 2 Printing written by Kristian S. Palda and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with categories.
A Laboratory Experimental Investigation Of The Effects Of Repetition Of Advertising
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Author : Alan Grange Sawyer
language : en
Publisher:
Release Date : 1971
A Laboratory Experimental Investigation Of The Effects Of Repetition Of Advertising written by Alan Grange Sawyer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Advertising categories.
Cumulative Advertising Effects
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Author : Pierre Marie Windal
language : en
Publisher:
Release Date : 1979
Cumulative Advertising Effects written by Pierre Marie Windal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with categories.
Measuring The Cumulative Effects Of Advertising
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Author : Darral G. Clarke
language : en
Publisher:
Release Date : 1973
Measuring The Cumulative Effects Of Advertising written by Darral G. Clarke and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Advertising categories.
An Empirical Estimation Of The Advertising Response Function
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Author : Don E. Schultz
language : en
Publisher:
Release Date : 1977
An Empirical Estimation Of The Advertising Response Function written by Don E. Schultz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Advertising categories.
Measuring Advertising Effectiveness
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Author : William D. Wells
language : en
Publisher: Psychology Press
Release Date : 2014-03-05
Measuring Advertising Effectiveness written by William D. Wells and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-05 with Business & Economics categories.
This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising. Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.