The Measurement Of Cumulative Advertising Effects
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The Measurement Of Cumulative Advertising Effects
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Author : Kristian S. Palda
language : en
Publisher:
Release Date : 1964
The Measurement Of Cumulative Advertising Effects written by Kristian S. Palda and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1964 with Advertising categories.
The Measurement Of Cumulative Advertising Effects 2 Printing
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Author : Kristian S. Palda
language : en
Publisher:
Release Date : 1965
The Measurement Of Cumulative Advertising Effects 2 Printing written by Kristian S. Palda and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with categories.
Measuring The Cumulative Effects Of Advertising
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Author : Darral G. Clarke
language : en
Publisher:
Release Date : 1973
Measuring The Cumulative Effects Of Advertising written by Darral G. Clarke and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Advertising categories.
Measuring The Effect Of Advertising
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Author : David R. Corkindale
language : en
Publisher: Lexington Books
Release Date : 1975
Measuring The Effect Of Advertising written by David R. Corkindale and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Business & Economics categories.
Cumulative Advertising Effects
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Author : Darral G. Clarke
language : en
Publisher:
Release Date : 1977
Cumulative Advertising Effects written by Darral G. Clarke and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Advertising categories.
The Measurement Of Advertising Effects
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Author : George Burton Hotchkiss
language : en
Publisher:
Release Date : 1927
The Measurement Of Advertising Effects written by George Burton Hotchkiss and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1927 with categories.
Measuring Advertising Effectiveness
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Author : William D. Wells
language : en
Publisher: Psychology Press
Release Date : 2014-03-05
Measuring Advertising Effectiveness written by William D. Wells and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-05 with Business & Economics categories.
This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising. Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.
Testing Cumulative Advertising Effects
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Author : Pierre M. Windal
language : en
Publisher:
Release Date : 1977
Testing Cumulative Advertising Effects written by Pierre M. Windal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with categories.
The Effect Of Advertising On Sales And Brand Shares
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Author : John Malcolm Samuels
language : en
Publisher:
Release Date : 1971
The Effect Of Advertising On Sales And Brand Shares written by John Malcolm Samuels and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Advertising categories.
The Measurement Of Industry Advertising Effects
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Author : Randall L. Schultz
language : en
Publisher:
Release Date : 1974
The Measurement Of Industry Advertising Effects written by Randall L. Schultz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Advertising categories.