The Ad Makers
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The Ad Makers
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Author : Tom von Logue Newth
language : en
Publisher: Hachette UK
Release Date : 2013-07-01
The Ad Makers written by Tom von Logue Newth and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-01 with Performing Arts categories.
The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing and editing, the filmmakers tell the stories behind the making of some of the world's top commercials. Each chapter includes an overview of best practice and a host of images-stills from the spots themselves and concept visuals. Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media. With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising, or, as is increasingly common, feature films. - The stories behind some of the best-known TV commercials, as told by the people who made them - Top producers, designers, storyboarders, directors, editors and visual effects creatives reveal the secrets of the television advertising industry
The Ad Makers
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Author : Winston Fletcher
language : en
Publisher: Michael Joseph
Release Date : 1973
The Ad Makers written by Winston Fletcher and has been published by Michael Joseph this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Advertising categories.
The Ad Makers
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Author : Tom von Logue Newth
language : en
Publisher: CRC Press
Release Date : 2013-10-30
The Ad Makers written by Tom von Logue Newth and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-30 with Performing Arts categories.
The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing, and editing, the filmmakers tell the stories behind the making of some of the world’s top commercials. Each chapter includes an overview of best practice and a host of images—stills from the spots themselves and concept visuals. Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media. With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising or even feature films. • The stories behind some of the best-known TV commercials, as told by the people who made them • Top producers, designers, storyboarders, directors, editors, and visual effects creatives reveal the secrets of the television advertising industry
Creative Company
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Author : Andy Law
language : en
Publisher: Wiley-Interscience
Release Date : 1999-07-15
Creative Company written by Andy Law and has been published by Wiley-Interscience this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-07-15 with Business & Economics categories.
In 1995, a small band of highly creative people who loved the work but hated the workplace established a company designed not only to get the most out of them, but to give the most back - a company in which creativity, curiosity, versatility, and a sense of fun are assets to be celebrated, not encumbrances to be left outside the door. Law recounts how many St. Luke's employee/owners discovered new sources of satisfaction, hidden talents, and even entirely new careers as they encouraged each other to experiment, learn, and grow. Meanwhile, the agency's annual billings soared to more than $90 million in three memorable years. Complete with revealing tales of advertising legends such as Jay Chiat, Bill Tragos, Frank Lowe, and the Omnicom chieftains, Creative Company offers a fascinating, warts-and-all tour of the advertising industry.
Hey Whipple Squeeze This
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Author : Luke Sullivan
language : en
Publisher:
Release Date : 1998-03-03
Hey Whipple Squeeze This written by Luke Sullivan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-03-03 with Business & Economics categories.
What if Bill Bernbach and Hunter Thompson wrote a how-to book on advertising? It would be a searing, very funny cross between an insider's guide to writing great ads and a sendup of all that's heavy-handed, dim-witted, and ineffectual in advertising. This pretty much sums up "Hey, Whipple, Squeeze This." by Luke Sullivan, one of today's most successful copywriters working at one of the most prestigious advertising agencies. A relentless wisecracker, Sullivan provides pointers, tips, and guidelines on how to write and produce successful ads for print, TV, radio, billboards, and more, while regaling you with hilarious war stories. "Luke Sullivan writes just about as relevant an advertising read as you can get. It's a perfect lesson in advertising for newcomers—and a familiar and laughably painful reminiscence for those of us entrenched in this noble and often crazy profession." —Lee Clow, Chairman, TBWA Chiat/Day, Chief Creative Officer, Worldwide "Luke Sullivan knows the business and writes about it with . . . gentle wit and insight." —Dan G. Wieden, Wieden & Kennedy "The most informative and entertaining book about life as it really is in the creative department of an advertising agency. Even account men could write great ads after reading it." —Tim Delaney, Leagas-Delaney, London "In an advertising world filled with glib, fast-talking 'experts' more adept at arranging lunch than writing ads, Luke Sullivan is the exception. Here, at last, is a step-by-step primer for anyone interested in writing effective, powerful, breakthrough ads." —Tom McElligott, co-founder, Fallon McElligott
The End Of Advertising
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Author : Andrew Essex
language : en
Publisher: Random House
Release Date : 2017-06-13
The End Of Advertising written by Andrew Essex and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-13 with Business & Economics categories.
A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising, as we know it, is over. In this short, controversial manifesto, Andrew Essex offers both a wake-up call and a road map to the future. In The End of Advertising, Essex gives a brief and pungent history of the rise and fall of Adland—a story populated by snake-oil salesmen, slicksters, and search-engine optimizers. But his book is no eulogy. Instead, he boldly challenges global marketers to innovate their way to a better ad-free future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed—a broad playing field where ambitious marketing campaigns provide utility, services, gifts, patronage of the arts, and even blockbuster entertainment. In this utopian landscape, ads could become so enticing that people would pay—yes, pay—to see them. Praise for The End of Advertising “New York media types aren’t quick to pass up a party, even one celebrating a book that predicts their demise. . . . The future of marketing will need to rely on creative, innovative models, Mr. Essex wrote, pointing to The Lego Movie and New York’s Citi Bike bicycle-share program as promising examples.”—The New York Times “A rabble-rousing indictment of the ad industry from one of its own. Essex predicts that success will depend less on the ability to annoy and more on the capacity to create and entertain.”—Adam Grant, New York Times bestselling author of Originals and Give and Take “Fresh and timely, The End of Advertising is an eye-opening take on the current media landscape. And along with it, Essex provides a road map for how brands can reinvent themselves and navigate this new world.”—Arianna Huffington “In this dynamic little book, Essex challenges brands—even those of us who pride ourselves on thinking outside the box—to think bigger still. He’s got me thinking.”—Neil Blumenthal, co-founder of Warby Parker “Mandatory reading for anyone who wants to get a message across in this age of authenticity.”—Alexis Ohanian, co-founder, Reddit
Ad Agency Wars
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Author : Cheryl L Owens
language : en
Publisher: Independently Published
Release Date : 2022-06-21
Ad Agency Wars written by Cheryl L Owens and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-21 with categories.
The stories in this book are based loosely on real experiences - and then fictionalized to protect both the innocent and guilty. They cover a variety of situations between agency and client as well as the perennial theft of clients between agencies. The relationship between clients and ad-agencies is tenuous at best. Often it seems more like servitude but occasionally the two opposing sides work in harmony - until they don't. Some of my fondest memories are working with clients who truly understand the importance of advertising and appreciate what an ad-agency contributes. The other side of that coin is relationships where clients insist on telling the agency what to do and how to do it. Hopefully you'll find these fictional accounts interesting and entertaining. They all are based on a kernel of truth. Anyone who has ever worked in the ad-agency business - whether at the local or national level - will recognize the loosely knit fabric between client and agency as well as the 'live or die' quest for new business. A career in the advertising agency business might not be a wise choice for timid souls or those who seek a passive existence. But for those brave, egotistical spirits with a warrior's attitude who seek excitement and daily chaos the ad-agency life is a great battlefield. After over four decades of winning and losing in the agency business I can definitely agree with what ad great Jerry Della Famine said: "I honestly believe that advertising is the most fun you can have with your clothes on." Jerry Della Famine
Sticking My Ads Out
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Author : Al Hampel
language : en
Publisher: Xlibris Corporation
Release Date : 2012-02-23
Sticking My Ads Out written by Al Hampel and has been published by Xlibris Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-23 with Business & Economics categories.
In the first part of this warm and funny memoir Al Hampel relates his life growing up a poor kid in the industrial city of Paterson, New Jersey. He attends the Y camp in nearby Pennsylvania as a charity case wearing hand-me-down donations with labels featuring assorted names he never heard of. Just the beginning of his identity crisis he writes. After high school with WW II in full swing he enlists in the Navy and serves on a repair ship in the Pacific. With benefits from the GI bill Hampel earns a degree in marketing from NYU. Following a series of small time copywriting jobs, Al lands a position in Young&Rubicam, an ad agency he could only dream of joining . Y&R was considered the most creative of all the shops on Madison Avenue. He recounts his rise through the ranks, stepping around and over the very talented copywriters who wrote the award winning advertising that set Y&R apart. Along the way he describes the ads and the work habits that helped him scale the Everest of copy departments to become copy chief. Hampel was a pioneer in the writing of cast or integrated commercials. He would get the scripts of the most popular TV shows weeks in advance and write a minute second ending tailored to the story line of the entire episode. The second ending contained the sponsors commercial. Viewers believed they were seeing a continuation of the show they were watching but instead they were exposed to a commercial seamlessly and entertainingly. Shows that Hampel wrote second endings for included, Jack Benny, Danny Thomas, Andy Griffith, Hogans Heroes, Lucy, Gomer Pyle, Jean Arthur, and Laugh In. In those years Hampel wrote the endings to more TV shows than any other writer for television. In the course of working on the Lays Potato Chip account Al chose Buddy Hackett to replace Bert Lahr who had been the beloved Lays spokesman before passing away. It was not an easy transition, but Al formed a close and mutually respectful relationship with Hackett that led to the creation of dozens of humorous spots and a profitable alliance for Frito Lay. In some of the funniest anecdotes in the book Hampel tells of his travels with Buddy, the Vegas years and the celebrities he meets along the way. One chapter describes, How Buddy Hackett became the Lays Potato Chip spokesman and how he blew the job". In the 1970s, Al Hampel wrote one line that he will ever be remembered for and that is now quoted in ad agencies the world over, Its Not Creative Unless It Sells. Recently he updated the line in keeping with the surge of Internet advertising. From hits and views you can tell everything but will it sell.
How To Start Your Own Ad Agency
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Author : Donald O. Rich
language : en
Publisher:
Release Date : 1980
How To Start Your Own Ad Agency written by Donald O. Rich and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Advertising categories.
Ad Versity
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Author : Lamar Owens
language : en
Publisher:
Release Date : 2020-07-14
Ad Versity written by Lamar Owens and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-14 with categories.
Life in the advertising agency business is addictive. At any given moment you're either flying high after getting a new client or in the depths of despair after losing one. An ad agency principal spends 30% of his or her time trying to keep clients happy, 30% chasing new accounts and 40% attempting to stop creative people from killing each other.These were some principles Jesse Beau Horton learned from his dad Beau Lee Horton - known in the south as Bo Lee and everywhere else as just Bo. Bo had built a huge Galaxy International advertising agency before merging it with Dentsu. Jesse's mother Crystal had inherited a fortune from her parents and grandfather Jess Jackson who built the Kendall-Jackson wine empire.Jesse preferred to be called Jess like his great-grandpa. Growing up in Paso Robles California surrounded by family vineyards Jess got his first taste of an advertising agency in Santa Barbara. His dad consulted with a small Santa Barbara advertising agency Evans Hardy & Young as sort of a hobby and took Jess along to some meetings.Like all kids Jess was bombarded with ad messages daily on TV and the internet but when he discovered how advertising was created he was amazed. Scott Young was the agency creative director and spent hours talking with Jess about creativity. Jess knew long before he got a formal education that he wanted to be in advertising.Coming from one of America's wealthiest families Jess could have done anything he wanted - or nothing. His mom wanted him to eventually take over the family BoJack wine empire. His dad wanted him to go to the Air Force Academy and be a pilot like his grandfather Billy Ray Horton. Bo was also a pilot and Jess got to sit in the co-pilot's seat when they flew their private G650 jet. He liked flying and wine but neither interested him as much as advertising.