The Ad Makers
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The Ad Makers
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Author : Tom von Logue Newth
language : en
Publisher: Hachette UK
Release Date : 2013-07-01
The Ad Makers written by Tom von Logue Newth and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-01 with Performing Arts categories.
The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing and editing, the filmmakers tell the stories behind the making of some of the world's top commercials. Each chapter includes an overview of best practice and a host of images-stills from the spots themselves and concept visuals. Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media. With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising, or, as is increasingly common, feature films. - The stories behind some of the best-known TV commercials, as told by the people who made them - Top producers, designers, storyboarders, directors, editors and visual effects creatives reveal the secrets of the television advertising industry
The Ad Makers
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Author : Winston Fletcher
language : en
Publisher: Michael Joseph
Release Date : 1973
The Ad Makers written by Winston Fletcher and has been published by Michael Joseph this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Advertising categories.
The Ad Makers
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Author : Tom von Logue Newth
language : en
Publisher: CRC Press
Release Date : 2013-10-30
The Ad Makers written by Tom von Logue Newth and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-30 with Performing Arts categories.
The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing, and editing, the filmmakers tell the stories behind the making of some of the world’s top commercials. Each chapter includes an overview of best practice and a host of images—stills from the spots themselves and concept visuals. Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media. With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising or even feature films. • The stories behind some of the best-known TV commercials, as told by the people who made them • Top producers, designers, storyboarders, directors, editors, and visual effects creatives reveal the secrets of the television advertising industry
Where The Suckers Moon
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Author : Randall Rothenberg
language : en
Publisher: Vintage
Release Date : 2013-02-20
Where The Suckers Moon written by Randall Rothenberg and has been published by Vintage this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-20 with Business & Economics categories.
"For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991. As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign. One can read Rothenberg's book as the behind-the-scenes chronicle of the brief and very troubled marriage between a beleaguered automobile company and Wieden & Kennedy, an aggressively hip ad agency whose creative director despised cars. One can read it as a history of advertising's journey from the conventionally upbeat slogan "Helps Build Strong Bodies 12 Ways" to the supercool nineties minimalism of "Bo Knows." Either way, Where the Suckers Moon is a face-paced, insightful, and occasionally appalling look at an industry whose obsession with image has affected our entireculture.
Sticking My Ads Out
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Author : Al Hampel
language : en
Publisher: Xlibris Corporation
Release Date : 2012-02-23
Sticking My Ads Out written by Al Hampel and has been published by Xlibris Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-23 with Business & Economics categories.
In the first part of this warm and funny memoir Al Hampel relates his life growing up a poor kid in the industrial city of Paterson, New Jersey. He attends the Y camp in nearby Pennsylvania as a charity case wearing hand-me-down donations with labels featuring assorted names he never heard of. Just the beginning of his identity crisis he writes. After high school with WW II in full swing he enlists in the Navy and serves on a repair ship in the Pacific. With benefits from the GI bill Hampel earns a degree in marketing from NYU. Following a series of small time copywriting jobs, Al lands a position in Young&Rubicam, an ad agency he could only dream of joining . Y&R was considered the most creative of all the shops on Madison Avenue. He recounts his rise through the ranks, stepping around and over the very talented copywriters who wrote the award winning advertising that set Y&R apart. Along the way he describes the ads and the work habits that helped him scale the Everest of copy departments to become copy chief. Hampel was a pioneer in the writing of cast or integrated commercials. He would get the scripts of the most popular TV shows weeks in advance and write a minute second ending tailored to the story line of the entire episode. The second ending contained the sponsors commercial. Viewers believed they were seeing a continuation of the show they were watching but instead they were exposed to a commercial seamlessly and entertainingly. Shows that Hampel wrote second endings for included, Jack Benny, Danny Thomas, Andy Griffith, Hogans Heroes, Lucy, Gomer Pyle, Jean Arthur, and Laugh In. In those years Hampel wrote the endings to more TV shows than any other writer for television. In the course of working on the Lays Potato Chip account Al chose Buddy Hackett to replace Bert Lahr who had been the beloved Lays spokesman before passing away. It was not an easy transition, but Al formed a close and mutually respectful relationship with Hackett that led to the creation of dozens of humorous spots and a profitable alliance for Frito Lay. In some of the funniest anecdotes in the book Hampel tells of his travels with Buddy, the Vegas years and the celebrities he meets along the way. One chapter describes, How Buddy Hackett became the Lays Potato Chip spokesman and how he blew the job". In the 1970s, Al Hampel wrote one line that he will ever be remembered for and that is now quoted in ad agencies the world over, Its Not Creative Unless It Sells. Recently he updated the line in keeping with the surge of Internet advertising. From hits and views you can tell everything but will it sell.
Utopian Images And Narratives In Advertising
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Author : Luigi Daniele Manca
language : en
Publisher: Lexington Books
Release Date : 2012
Utopian Images And Narratives In Advertising written by Luigi Daniele Manca and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look into consumers' desires and the process by which these desires are reshaped and rechanneled through images and narratives created solely for the purpose of making a sale. Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which gather a host of academicians from a wide variety of disciplines including sociology, psychology, literature, fine arts, history, religious studies, communication, and media studies. Through their expansive disciplinary expertise, the contributors bring unique insights to the analysis of the advertising page. The collection's cross-disciplinary investigation also examines gender images and narratives which, in the advertising page, are frequently associated with utopian fantasies. The analyses offered in Utopian Images and Narratives in Advertising will appeal to any scholar or student engaged in mass media, communication, and the effect of advertising and consumerism on individuals and cultures.
Advertising For Dummies
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Author : Gary Dahl
language : en
Publisher: John Wiley & Sons
Release Date : 2011-04-18
Advertising For Dummies written by Gary Dahl and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-18 with Business & Economics categories.
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to: Identify and reach your target audience Define and position your message Get the most bang for your buck Produce great ads for every medium Buy the different media Create buzz and use publicity Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.
The Heart And The Fountain
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Author : Joseph Dan
language : en
Publisher: Oxford University Press
Release Date : 2003-10-30
The Heart And The Fountain written by Joseph Dan and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-10-30 with Religion categories.
Joseph Dan is one of the world's leading authorities on Jewish mysticism. In this superb anthology, Dan not only presents illuminating excerpts from the most important mystical texts, but also delves into the very meaning of mysticism itself. Dan takes readers through the historical development of Jewish mysticism, from late antiquity to the modern period. He explores the Kabbalah, the esoteric tradition that delves into the secrets delivered by God to Moses on Mount Sinai, the emergence of Hasidism, and much more. He presents the great texts, from Hekhalot Rabbati, "The Greater Book of Divine Palaces," set in the temple in Jerusalem; to the apocalyptic vision of Abraham Abulafia in the thirteenth century; to the Zohar, perhaps the best-known volume of all. For each piece, he offers an extended introduction that deftly places the work in the context of its time and its antecedents. "Mysticism is that which cannot be expressed in words, period," Dan writes. In this remarkable volume, he guides us through that seemingly impenetrable barrier to show how the inexpressible has been expressed in some of the most profound and challenging writing in existence.
10 Ways To Screw Up An Ad Campaign
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Author : Barry H Cohen
language : en
Publisher: Simon and Schuster
Release Date : 2018-05-22
10 Ways To Screw Up An Ad Campaign written by Barry H Cohen and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-22 with Business & Economics categories.
10 Ways to Screw Up an Ad Campaign is a practical, no-nonsense guide to avoiding the most common pitfalls. Written for the small business, professional practitioners, and those who work in the advertising field, this book is chock-full of real life examples, provides readers with a guide to avoiding the most frequently made mistakes in advertising. It covers everything from how to select and work with advertising counselors to evaluating which media to use, and when, to how you can “out advertise” the competition—even if you can’t outspend them. In addition to strategies for your creative and media campaigns, 10 Ways to Screw Up an Ad Campaign addresses the most critical item of all—how to effectively measure the success of your advertising.
War Of Words
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Author : Sandra Silberstein
language : en
Publisher: Psychology Press
Release Date : 2004
War Of Words written by Sandra Silberstein and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with English language categories.
Timely and penetrating, War of Words shows how the stories we told after the attacks fashioned a post-9/11 American identity and reinscribed our national beliefs.
