The Image Of A Company
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The Company Image
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Author : Elinor Selame
language : en
Publisher:
Release Date : 1988-09-23
The Company Image written by Elinor Selame and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988-09-23 with Business & Economics categories.
With so many similar or seemingly identical corporations, products and services vying for attention, why is it that some prosper while others fail? This question and many related questions and issues are clearly examined in this book, which shows why a positive, attention-getting corporate image is one of the most important marketing tools for any company. Using several case studies to illustrate key points, it explains what a corporate identity is, why it is important, and how to determine if a company needs a new or revised one. Also discusses how to choose a corporate symbol that sends out the right message, with several annotated illustrations of corporate seals and logos, and examines the responsibilities and alternatives in communicating a new corporate image. Other topics cover packaging and creating brand image as strategic marketing tools; how architectural design can be a powerful statement of company image; using advertising to project a positive corporate image; and issues related to marketing and corporate image-making in the international arena.
Marketing Corporate Image
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Author : James R. Gregory
language : en
Publisher: McGraw Hill Professional
Release Date : 1999
Marketing Corporate Image written by James R. Gregory and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
Marketing Corporate Image guides the reader to ways of thinking about corporate advertising, as an investment rather than a cost, how to do it and why it is necessary to build a corporate image in order to increase product sales.'
The Image Of A Company
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Author : Ben Bos
language : en
Publisher: Phaidon Press
Release Date : 1994-01-01
The Image Of A Company written by Ben Bos and has been published by Phaidon Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-01-01 with Design categories.
A presentation of a series of international case studies illustrating the importance of corporate identity (how companies present themselves to the outside world) which is recognised as an important management issue. In parallel with a number of international case studies, for example, Esprit, IBM, Braun, Adidas and Coca Cola, there is a manual, by Ben Bos of Total Design detailing how to achieve a distinctive corporate identity.
Brand Marketing Image The Key To Success
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Author : Marion Maguire
language : en
Publisher: GRIN Verlag
Release Date : 2007-07
Brand Marketing Image The Key To Success written by Marion Maguire and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07 with Business & Economics categories.
Seminar paper from the year 2002 in the subject Business economics - General, Nürtingen University (FB BWL), course: Seminar, language: English, abstract: Image - the key to success. In fact, a positive image matters for a company to be successful and it is a good opportunity to get positive publicity. On the other side there are other things, which are important to be successful. There are management ratios like productivity, profitability, liquidity and many other ratios, which count in order to value a company numerically. In my following work, I will only refer to the image. Image is not only developed through advertising. The products should suit the corresponding brand and the selected advertising medium should support the brand and its image through its means of communication in order to create a total image of the company, the brand and the products. The brand and the image of a company represent the promise that products and services will perform to expectations. The identity-oriented marketing of a brand and its products contributes in addition to revalue a company identity through good image. In this connection, I will focus more closely on the importance of brand identity and brand marketing. Furthermore, I will base my report on Thermador, an American kitchen appliance manufacturer, where I conducted my internship, to clarify the important role of Image. Thermador's corporate office is located in Huntington Beach, California. All employees of hierarchy level and departments are located here. Since my internship experience was conducted with Thermador, it enabled me to develop a deeper insight into the company and the brand. Thermador was bought in 1998 on its good image by the German company Bosch-Siemens-Home Appliances Ltd. and is banished almost exclusively in North America. The brand Thermador represents qualitatively high-value built-in appliances and has established, over a period of more than 70 years, an outstanding name in the home appliance
The Image Of A Company
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Author : Ben Bos
language : en
Publisher:
Release Date : 1990
The Image Of A Company written by Ben Bos and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with categories.
Designs For Corporate Image
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Author : Quayside
language : en
Publisher: Rockport Publishers
Release Date : 1991-01-01
Designs For Corporate Image written by Quayside and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-01-01 with categories.
Company Image And Reality
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Author : David Bernstein
language : en
Publisher: Taylor & Francis
Release Date : 1984
Company Image And Reality written by David Bernstein and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Communication in management categories.
The Image Of A Company
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Author :
language : en
Publisher:
Release Date : 1968*
The Image Of A Company written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968* with Design, Industrial categories.
Business Branding
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Author : Anthony Ekanem
language : en
Publisher: Anthony Ekanem
Release Date : 2016-09-20
Business Branding written by Anthony Ekanem and has been published by Anthony Ekanem this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-20 with Business & Economics categories.
Branding is all about image of a business. The concept doesn't only include style, emblems and logos but also the image of quality perceived. The image perceived may be of total quality, reliability, and more. Branding is about the business and how a business is different from the competitors. The purpose of a brand is to distinguish yourself from your competitors. Once you make a distinguishing impact then an advertising campaign can be much more effective. The success of a company can be determined by a brand. Branding includes many factors which help a company to be successful. These factors may include a website, marketing efforts, and anything that gives a company an identity. Consumers trust wholeheartedly a corporate image because there is a psychology in motivating the purchasing decisions. All companies should practice branding. Brick and mortar business and online companies benefit through branding methods. It is common for smaller companies and online businesses to fail due to a lack of understanding about the importance and factors of a good brand. Branding ensures professionalism with a company. It seals the deal on an entire package. A small company with a brand looks just as good as a large corporation when they practice the right techniques. Brands enhance your confidence as a business owner but also in the consumers that you really can deliver what you promise. Branding offers consistency with a business. It gives direction to employees and customers know what to expect. Consistency can be performed through the use of things like business cards, t-shirts, and more. Consistency includes visibility techniques that are professional and will remain in the memory of a consumer. One concept that consumers often attach to a brand is called brand equity. A brand is often considered to be an asset also.
Managing The Corporate Image
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Author : James G. Gray
language : en
Publisher: Praeger
Release Date : 1986-01-22
Managing The Corporate Image written by James G. Gray and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986-01-22 with Business & Economics categories.
Tackling head-on the problem of defining and managing an organizational image, especially in a crisis, Gray offers detailed guidelines for setting up a successful image program that communicates well with an organization's constituency. Through case studies, interviews with executives, and theory, he also examines how organizations have coped with enhancing and reshaping public perceptions. Association Management James G. Gray, Jr., deals directly with the problem of defining and managing the corporate image, especially in times of crisis. While examining the concept of corporate image, he offers detailed guidelines for establishing a corporate image program that communicates effectively with a corporation's various constituencies. Blending practical business case studies, interviews with business leaders, and public communications theory, he examines how companies like Atlantic Richfield, Johnson and Johnson, Sovran Bank, and Giant Food have coped with enhancing and reshaping public perceptions. Gray considers the role of management, media relations, employee concerns, community relations, consumer concerns, external visual image symbols (vital components of a corporate image program, as well as strategies of concern to business/government relations), corporate PACs, and lobbying. He clearly defines the publics of major concern to industry and offers guidelines for managing the corporate image with these publics. Finally, he offers a means of measuring the effectiveness and success of the image-making methods and concepts he proposes. This checklist is especially useful for assessing the value of existing programs and for establishing new ones.