Company Image And Reality
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Company Image And Reality
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Author : David Bernstein
language : en
Publisher: Taylor & Francis
Release Date : 1984
Company Image And Reality written by David Bernstein and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Communication in management categories.
Image By Design
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Author : Clive Chajet
language : en
Publisher: Addison-Wesley Longman
Release Date : 1991
Image By Design written by Clive Chajet and has been published by Addison-Wesley Longman this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
Addresses the importance of establishing a corporate image and examines the success of Lippincott & Margulies, a company that has shaped the images of leading American corporations
Lsc Image By Design From Corporate Vision To Business Reality
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Author : Clive Chajet
language : en
Publisher: Learning Solutions
Release Date : 1997-06-01
Lsc Image By Design From Corporate Vision To Business Reality written by Clive Chajet and has been published by Learning Solutions this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-06-01 with Corporate image categories.
This book illuminates and clarifies the relationship between corporate image and corporate strategy. In his book the author urges businesses to recognize the fact that image is reality. It is necessary to create commercially useful corporate and brand images through identity and to design systems that drive all communications for maximum impact and cost effectiveness.
The Company Image
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Author : Elinor Selame
language : en
Publisher:
Release Date : 1988-09-23
The Company Image written by Elinor Selame and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988-09-23 with Business & Economics categories.
With so many similar or seemingly identical corporations, products and services vying for attention, why is it that some prosper while others fail? This question and many related questions and issues are clearly examined in this book, which shows why a positive, attention-getting corporate image is one of the most important marketing tools for any company. Using several case studies to illustrate key points, it explains what a corporate identity is, why it is important, and how to determine if a company needs a new or revised one. Also discusses how to choose a corporate symbol that sends out the right message, with several annotated illustrations of corporate seals and logos, and examines the responsibilities and alternatives in communicating a new corporate image. Other topics cover packaging and creating brand image as strategic marketing tools; how architectural design can be a powerful statement of company image; using advertising to project a positive corporate image; and issues related to marketing and corporate image-making in the international arena.
Revealing The Corporation
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Author : John M. T. Balmer
language : en
Publisher: Psychology Press
Release Date : 2003
Revealing The Corporation written by John M. T. Balmer and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
An international and multidisciplinary collection, edited by pioneers in the field, this work captures the quintessence of the corporation and its many inner and outer manifestations, presenting readers with a new approach to the subject area. Fully revised and updated with the original contributions contextualized by the editors' analyses and commentary to draw them together into a coherent whole, this anthology affords readers a new way of comprehending organizations. This new edition features a new introductory section to branding and public relations, contextualizing the rest of the volume new case vignettes for each section with enhanced pedagogy to enable reader reflection on the themes examined new readings and an updated Harvard style case study revised and updated commentary and analysis from the editors Filled with illuminating articles that stem from the 1950s to the present day, highlighting both practitioner and scholarly perspectives on the subject, this reader is an essential text for all students of marketing, reputation, business and corporate strategy, public relations, communications and branding.
Image Reality And Media Construction
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Author : Fengmin Yan
language : en
Publisher: Springer Nature
Release Date : 2019-09-24
Image Reality And Media Construction written by Fengmin Yan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-24 with Social Science categories.
This book explores how news media construct social issues and events and thereby convey certain perceptions within the scope of framing theory. By operationalizing media framing as a process of interpretation through defining problem, diagnosing causes, making moral judgments and suggesting solutions, the book proposes a systematic and transparent approach to images in news discourse. Based on a frame analysis, it examines how German news media framed a list of China-related issues and events, and thereby conveyed particular beliefs and opinions on this country. Moreover, it investigates whether there were dominant patterns of interpretation and the extent to which diverse views were evident by comparing two major daily newspapers with opposite political orientations - the FAZ and the taz. Motivated by the relationship between image and reality, the book explores image formation and persistence from media construction of meaning and human cognitive complexity in perceiving others. Media select certain issues and events and then interpret them from particular perspectives. A variety of professional and non-professional factors behind news making may result in biased representations. In addition, from a social psychological perspective, inaccurate perceptions of foreign cultures may arise from categorical thinking, biased processing of stimulus information, intergroup conflicts of interest and in-group favoritism. Accordingly, whether media coverage deviates from reality is not the main concern of this book; instead, it emphasizes the underlying logics upon which the conclusions and judgments were drawn. It therefore contributes to a rational understanding of Western discourse and holds practical implications for both Chinese public diplomacy and a more constructive role of news media in promoting the understanding of others.
Image And Reality
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Author : Alan J. Rocke
language : en
Publisher: University of Chicago Press
Release Date : 2010-05-15
Image And Reality written by Alan J. Rocke and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-15 with Science categories.
Nineteenth-century chemists were faced with a particular problem: how to depict the atoms and molecules that are beyond the direct reach of our bodily senses. In visualizing this microworld, these scientists were the first to move beyond high-level philosophical speculations regarding the unseen. In Image and Reality, Alan Rocke focuses on the community of organic chemists in Germany to provide the basis for a fuller understanding of the nature of scientific creativity. Arguing that visual mental images regularly assisted many of these scientists in thinking through old problems and new possibilities, Rocke uses a variety of sources, including private correspondence, diagrams and illustrations, scientific papers, and public statements, to investigate their ability to not only imagine the invisibly tiny atoms and molecules upon which they operated daily, but to build detailed and empirically based pictures of how all of the atoms in complicated molecules were interconnected. These portrayals of “chemical structures,” both as mental images and as paper tools, gradually became an accepted part of science during these years and are now regarded as one of the central defining features of chemistry. In telling this fascinating story in a manner accessible to the lay reader, Rocke also suggests that imagistic thinking is often at the heart of creative thinking in all fields. Image and Reality is the first book in the Synthesis series, a series in the history of chemistry, broadly construed, edited by Angela N. H. Creager, John E. Lesch, Stuart W. Leslie, Lawrence M. Principe, Alan Rocke, E.C. Spary, and Audra J. Wolfe, in partnership with the Chemical Heritage Foundation.
Reality Modeled After Images
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Author : Michael Young
language : en
Publisher: Routledge
Release Date : 2021-08-30
Reality Modeled After Images written by Michael Young and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-30 with Architecture categories.
Reality Modeled After Images: Architecture and Aesthetics after the Digital Image explores architecture’s entanglement with contemporary image culture. It looks closely at how changes produced through technologies of mediation alter disciplinary concepts and produce political effects. Through both historical and contemporary examples, it focuses on how conventions of representation are established, maintained, challenged, and transformed. Critical investigations are conjoined with inquiries into aesthetics and technology in the hope that the tensions between them can aid an exploration into how architectural images are produced, disseminated, and valued; how images alter assumptions regarding the appearances of architecture and the environment. For students and academics in architecture, design and media studies, architectural and art history, and related fields, this book shows how design is impacted and changed by shifts in image culture, representational conventions and technologies.
The Shtetl
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Author : Gennady Estraikh
language : en
Publisher: Routledge
Release Date : 2017-12-02
The Shtetl written by Gennady Estraikh and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-02 with Social Science categories.
"There is no possibility of entering the world of Yiddish, its literature and culture, without understanding what the shtetl was, how it functioned, and what tensions charged its existence. Whether idealized or denigrated, evaluated as the site of memory or mined for historical data, scrutinized as a socio-economic phenomenon or explored as the mythopoetics of a rich literature, the shtetl was the heart of Eastern European Jewry. The papers published in this volume - most of them presented at the second Mendel Friedman International Conference on Yiddish organized by the Oxford European Humanities Research Centre and the Oxford Institute for Yiddish Studies (July 1999) - re-examines the structure, organization and function of numerous small market towns that shaped the world of Yiddish. The different perspectives from which these studies view the shtetl trenchently re-evaluate common preconceptions, misconceptions and assumptions, and offer new insights that are challenging as they are informative."
Image And Reality Of The Israel Palestine Conflict
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Author : Norman G. Finkelstein
language : en
Publisher: Verso Books
Release Date : 2015-09-15
Image And Reality Of The Israel Palestine Conflict written by Norman G. Finkelstein and has been published by Verso Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-15 with History categories.
First published in 1995, this acclaimed study challenges generally accepted truths of the Israel-Palestine conflict as well as much of the revisionist literature. This new edition critically reexamines dominant popular and scholarly images in the light of the current failures of the peace process.