Image By Design
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Basics Design 04 Image
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Author : Gavin Ambrose
language : en
Publisher: AVA Publishing
Release Date : 2006-04
Basics Design 04 Image written by Gavin Ambrose and has been published by AVA Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04 with Art categories.
Basics Design- Format represents the physical point of contact with the user; affecting how we receive a design's printed or online information. The book demonstrates how a creative approach to format selection and a careful consideration of presentation space can produce dramatic results within both print and digital media. It examines established format standards and, with the aid of fully-illustrated examples, suggests how thoughtful application of pre-existing models can add an extra dimension to design.
Lsc Image By Design From Corporate Vision To Business Reality
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Author : Clive Chajet
language : en
Publisher: Learning Solutions
Release Date : 1997-06-01
Lsc Image By Design From Corporate Vision To Business Reality written by Clive Chajet and has been published by Learning Solutions this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-06-01 with Corporate image categories.
This book illuminates and clarifies the relationship between corporate image and corporate strategy. In his book the author urges businesses to recognize the fact that image is reality. It is necessary to create commercially useful corporate and brand images through identity and to design systems that drive all communications for maximum impact and cost effectiveness.
Vanessa Altivolantis Word By Design Image By Chance
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Author : Cliff J. Sidnell
language : en
Publisher:
Release Date : 2014-03
Vanessa Altivolantis Word By Design Image By Chance written by Cliff J. Sidnell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03 with Art categories.
VANESSA ALTIVOLANTIS Art is more than a mere indulgence, art may be a force for good or it may simply be the lubricant when ushering in a brave new world, but for the protagonists - the artists - an audience is a necessity; working in a state of flux is non-productive. In a binary world art is either on or it is off - in between does not exist. Whilst for some the very act of pursuing their art by fulfilling their dreamscape with a live performance can be dangerous, for most the release of creative energy is a basic need. Raising art off the ground may be a challenge in itself but like a kite when it rises in the air it transcends flying and soars like Altivolantis. Art can be both enabler - seek and ye shall find - and enabled; providing a greater vision for the common good. Where there is art there is humanity, where there is humanity there is life. WORD BY DESIGN IMAGE BY CHANCE
Image By Design
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Author : Clive Chajet
language : en
Publisher: Addison-Wesley Longman
Release Date : 1991
Image By Design written by Clive Chajet and has been published by Addison-Wesley Longman this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
Addresses the importance of establishing a corporate image and examines the success of Lippincott & Margulies, a company that has shaped the images of leading American corporations
Type And Image
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Author : Philip B. Meggs
language : en
Publisher: John Wiley & Sons
Release Date : 1992-03-15
Type And Image written by Philip B. Meggs and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-03-15 with Architecture categories.
Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design— sings, symbols, words, pictures, and supporting forms—are analyzed and explained. Graphic design’s ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America’s outstanding graphic designers, and keen insights in Type and Image.
Type Image Message A Graphic Design Layout Workshop
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Author : Nancy Skolos
language : en
Publisher: Rockport Publishers
Release Date : 2006-06-01
Type Image Message A Graphic Design Layout Workshop written by Nancy Skolos and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-06-01 with Design categories.
Working with type and image and the integration of these two elements to create persuasive and effective design pieces are the foundations of good graphic design. Yet, very little practical information exists for these tasks. This book changes all it. It gives designers the practical know-how to combine type and image for dynamic effect as well as to use them in contrast to create tension and meaning in design. Creating strong layouts is the most important as well as the most challenging of any project. This book inspires through excellence by exhibiting great design work then deconstructing the processes in simple visual terms. Type, Image, Message: Merging Pictures and Ideas looks at this respected art form while providing practical information that can be used by any designer wishing to hone the skills needed to merge type with images in an inspired manner.
Advertising By Design
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Author : Robin Landa
language : en
Publisher: John Wiley & Sons
Release Date : 2016-11-21
Advertising By Design written by Robin Landa and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-21 with Design categories.
A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry's shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillaries include PowerPoint slides and quizzes bring this book right into the classroom for a complete introduction to advertising design. Students seeking a career in advertising need the ability to generate idea-driven campaigns and adapt them for use in print, mobile, television, and social media formats. This book provides the well-rounded instruction required to succeed in the digital age. Master the fundamentals of advertising design for a range of media channels Integrate print, web, social media, and more to convey an engaging story Jumpstart your creativity with lessons from top creative directors Build your knowledge base around the reality of modern advertising Effective advertisers blend ideas, information, and entertainment in a way that reaches a range of audiences through a range of media types; this requires deep mastery of idea generation, copywriting, and graphic design. Advertising by Design helps you develop the skills and knowledge today's advertising industry demands. "With its colorful, current examples, insightful interviews and relevant and thorough content, this book is the winning text for me." (Journal of Advertising Education, Sage Journals - Spring 2017)
How To Use Images
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Author : Lester Meachem
language : en
Publisher: Hachette UK
Release Date : 2010-05-28
How To Use Images written by Lester Meachem and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-28 with Art categories.
Fundamental to the study of graphic design is the creative use of images in a design context. This book teaches you how to select and use images for a range of applications, including: magazines and newspapers, posters, booklets, books, leaflets, stationery, book and CD covers, advertising and promotional material, packaging, point of purchase, web pages and digital advertisements. The book explores methodologies for choosing, placing, combining, manipulating and montaging imagery and the relationship of image to text. It has chapters on selection, structure and layout, composition, communication, colour, image potential, and production Using fully illustrated case studies from leading graphic designers and practical exercises, the book provides professional insights and tips into ways of using pictures and will be invaluable for graphic design students.
Instant Graphics
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Author : Chris Middleton
language : en
Publisher: Rotovision
Release Date : 2007
Instant Graphics written by Chris Middleton and has been published by Rotovision this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Clip art categories.
A vital source of ideas for illustrators and designers, this book offers both the inspiration and the means to achieve stunning original work. It features beautiful full-colour illustrations with source notes from and interviews with graphic design professionals.
Identity
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Author : Dianna Edwards
language : en
Publisher: Rockport Publishers
Release Date : 2000
Identity written by Dianna Edwards and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Advertising categories.
Take cues from some of the best in the business. The identity designs collected in these pages are each company's building block for success. Examines a wide variety of designs that define companies, products, and services, and communicates with the market-place. Graphic Idea Resource: Identity presents the unique role design plays in developing identities for business success.