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The Image Of A Company

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The Company Image

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Author : Elinor Selame
language : en
Publisher:
Release Date : 1988-09-23

The Company Image written by Elinor Selame and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988-09-23 with Business & Economics categories.

With so many similar or seemingly identical corporations, products and services vying for attention, why is it that some prosper while others fail? This question and many related questions and issues are clearly examined in this book, which shows why a positive, attention-getting corporate image is one of the most important marketing tools for any company. Using several case studies to illustrate key points, it explains what a corporate identity is, why it is important, and how to determine if a company needs a new or revised one. Also discusses how to choose a corporate symbol that sends out the right message, with several annotated illustrations of corporate seals and logos, and examines the responsibilities and alternatives in communicating a new corporate image. Other topics cover packaging and creating brand image as strategic marketing tools; how architectural design can be a powerful statement of company image; using advertising to project a positive corporate image; and issues related to marketing and corporate image-making in the international arena.

Marketing Corporate Image

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Author : James R. Gregory
language : en
Publisher: McGraw Hill Professional
Release Date : 1999

Marketing Corporate Image written by James R. Gregory and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.

Marketing Corporate Image guides the reader to ways of thinking about corporate advertising, as an investment rather than a cost, how to do it and why it is necessary to build a corporate image in order to increase product sales.'

The Image Of A Company

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Author : Ben Bos
language : en
Publisher: Phaidon Press
Release Date : 1994-01-01

The Image Of A Company written by Ben Bos and has been published by Phaidon Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-01-01 with Design categories.

A presentation of a series of international case studies illustrating the importance of corporate identity (how companies present themselves to the outside world) which is recognised as an important management issue. In parallel with a number of international case studies, for example, Esprit, IBM, Braun, Adidas and Coca Cola, there is a manual, by Ben Bos of Total Design detailing how to achieve a distinctive corporate identity.

Brand Marketing Image The Key To Success

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Author : Marion Maguire
language : en
Publisher: GRIN Verlag
Release Date : 2007-07

Brand Marketing Image The Key To Success written by Marion Maguire and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07 with Business & Economics categories.

Seminar paper from the year 2002 in the subject Business economics - General, Nürtingen University (FB BWL), course: Seminar, language: English, abstract: Image - the key to success. In fact, a positive image matters for a company to be successful and it is a good opportunity to get positive publicity. On the other side there are other things, which are important to be successful. There are management ratios like productivity, profitability, liquidity and many other ratios, which count in order to value a company numerically. In my following work, I will only refer to the image. Image is not only developed through advertising. The products should suit the corresponding brand and the selected advertising medium should support the brand and its image through its means of communication in order to create a total image of the company, the brand and the products. The brand and the image of a company represent the promise that products and services will perform to expectations. The identity-oriented marketing of a brand and its products contributes in addition to revalue a company identity through good image. In this connection, I will focus more closely on the importance of brand identity and brand marketing. Furthermore, I will base my report on Thermador, an American kitchen appliance manufacturer, where I conducted my internship, to clarify the important role of Image. Thermador's corporate office is located in Huntington Beach, California. All employees of hierarchy level and departments are located here. Since my internship experience was conducted with Thermador, it enabled me to develop a deeper insight into the company and the brand. Thermador was bought in 1998 on its good image by the German company Bosch-Siemens-Home Appliances Ltd. and is banished almost exclusively in North America. The brand Thermador represents qualitatively high-value built-in appliances and has established, over a period of more than 70 years, an outstanding name in the home appliance