The 12 Powers Of A Marketing Leader How To Succeed By Building Customer And Company Value
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The 12 Powers Of A Marketing Leader How To Succeed By Building Customer And Company Value
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Author : Thomas Barta
language : en
Publisher: McGraw Hill Professional
Release Date : 2016-09-22
The 12 Powers Of A Marketing Leader How To Succeed By Building Customer And Company Value written by Thomas Barta and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-22 with Business & Economics categories.
WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to: • MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. • MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. • MOBILIZE YOUR TEAM: Build and align a winning marketing team. • MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.
Stand Out Marketing
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Author : Simon Kelly
language : en
Publisher: Kogan Page Publishers
Release Date : 2020-12-03
Stand Out Marketing written by Simon Kelly and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-03 with Business & Economics categories.
"How do we get customers to choose us over our competitors?"In a crowded market it's imperative to demonstrate that you understand what your customers value and can communicate how you can solve their problem better than the competition. Stand-out Marketing presents original research which compares the content produced by organizations in a range of sectors which demonstrates that customers are left swimming in a "sea of sameness" by copycat marketing that makes choice difficult. On the back of this unique and fascinating research, Stand-out Marketing sets out a framework of five competencies for business leaders, marketing and sales professionals to successfully differentiate themselves from competitors. These include seeing the next competitive move, staying in tune with your customers and becoming indispensable to them, activating and evaluating initiatives, as well as building an organizational culture which enables these competencies. Featuring interviews with industry experts, tools and exercises throughout, Stand-out Marketing is an essential resource to help companies stand out, deliver genuine value, and achieve competitive advantage.
Phronesis Marketing
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Author : Corneliu Vilsan
language : en
Publisher: Archway Publishing
Release Date : 2020-12-08
Phronesis Marketing written by Corneliu Vilsan and has been published by Archway Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-08 with Business & Economics categories.
In recent years, the environment in which advertising operates has changed. As a result, company leaders are under rising pressure to increase turnover and profits ahead of the industry average while fighting for new consumers. Unfortunately, marketing, as an organizational function, has been downgraded from a strategic role to a marginalized tactical and sales support department. In a comprehensive guide that addresses these current challenges, seasoned marketing executive Corneliu Vilsan leads advertising professionals through a practical set of principles, tools, and case studies to help the marketing function recapture its strategic importance by returning to the basics to create results that can be measured, analyzed, and replicated. While closing the gap between theory and reality and reconciling rational thoughts with creative ones, Vilsan introduces the phronesis methodology to challenge assumptions and encourage the creation of business or case studies to advance marketing excellence. Included are training insights and a marketing effectiveness test that lay the groundwork so an organization can survive and thrive within today’s complex environments. Phronesis Marketing shares wisdom, principles, and tools that guide company leaders through a comprehensive roadmap to improve the strategic position of marketing within their organizations.
Creating The Organization Of The Future
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Author : Bernard Jaworski
language : en
Publisher: Emerald Group Publishing
Release Date : 2023-07-05
Creating The Organization Of The Future written by Bernard Jaworski and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-05 with Business & Economics categories.
Eastern philosophy and Western management ideals offer powerful wisdom on how to build and grow businesses.This can have lasting impact on employees, customers, financial performance, and society.This book enables leaders and decision-makers to successfully navigate their organizations through the stormy seas of the present,into the future.
B2b Marketing Strategy
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Author : Heidi Taylor
language : en
Publisher: Kogan Page Publishers
Release Date : 2017-12-03
B2b Marketing Strategy written by Heidi Taylor and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-03 with Business & Economics categories.
B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become 'digital', B2B marketers have become consumed by the marketing activity itself - the tactics - instead of the outcomes marketers want and need to achieve for customers and businesses. B2B Marketing Strategy provides fresh insight into the challenges marketers are facing in such an environment and offers a new framework for developing B2B marketing strategy and plans. Written by an internationally recognised and award winning senior marketing strategist, B2B Marketing Strategy is a thought-provoking and comprehensive exploration of the state of B2B marketing. Expertly examined, this book will challenge the perspective of B2B marketers by confronting and refuting the many fallacies that currently dominate the industry. Filled with real-world case studies and practical, actionable insights, B2B Marketing Strategy takes the reader through three phases of thinking, doing and being different in order to make B2B marketing memorable in the hearts and minds of customers, creating lasting customer engagement.
Les 7p Du Marketing
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Author : Peter Lanore
language : fr
Publisher: Primento Digital sprl
Release Date : 2023-06-23
Les 7p Du Marketing written by Peter Lanore and has been published by Primento Digital sprl this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-23 with Business & Economics categories.
Maîtrisez les fondamentaux du marketing avec les 7P. Ce livre vous guidera à travers les aspects essentiels du marketing mix, en mettant l'accent sur la création d'une stratégie de marketing efficace. Apprenez comment positionner votre produit, définir votre public cible et communiquer de manière percutante pour atteindre vos objectifs commerciaux.
Phronesis Marketing
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Author : Corneliu Vîlsan
language : ro
Publisher: Editura Cuantic
Release Date : 2023-04-20
Phronesis Marketing written by Corneliu Vîlsan and has been published by Editura Cuantic this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-20 with Business & Economics categories.
Această carte se adresează celor care nu au impresia că știu deja totul despre publicitate: – celor care lucrează în publicitate, ca și – clienților agențiilor de publicitate; – celor care au vechime în domeniul marketingului, dar și – celor care se află în situația de a lua, în cunoștință de cauză, decizii de marketing și de alocare a bugetului, – celor care desfășoară cercetări de piață, analizează date și își adaptează în mod constant strategiile de marketing la un mediu de afaceri aflat în permanentă schimbare, în scopul obținerii celor mai bune rezultate. Dacă ești deținătorul unei afaceri mici care are ambiția de a ajunge o afacere mare sau dacă lucrezi deja de multă vreme în marketing în cadrul unei organizații mari, această carte este pentru tine. Te va ajuta să începi de la zero sau îți va da idei noi despre cum să îți îmbunătățești strategia de marketing și cum să o implementezi mai bine pentru a obține rezultate profitabile pe termen lung „Sunt absolut încântat de cât de bună – și necesară – este această carte. Ești un David Ogilvy din perspectiva clientului!” Rory Sutherland, vicepreședinte Ogilvy UK, autor al cărții Alchemy: The Surprising Power Of Ideas That Don’t Make Sense Vîlsan este o raritate, un CMO cu decenii de experiență practică, dar care a reușit să dedice timp și studiului celor mai recente teorii, iar acum scrie o carte despre cum se raportează teoria și practica una la cealaltă.” Paul Feldwick, autorul cărții The Anatomy of Humbug
Kunden Begeistern Mit System
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Author : Franz-Rudolf Esch
language : de
Publisher: Campus Verlag
Release Date : 2019-03-13
Kunden Begeistern Mit System written by Franz-Rudolf Esch and has been published by Campus Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-13 with Business & Economics categories.
Mit diesem Buch erhalten Sie das E-Book inklusive! Wie Kundenfrust zu Kauflust wird Warteschleifen in der Telefonhotline. Digitale Anfragen, die versanden. Unfreundliche Mitarbeiter. Angebote, die nicht zu Ihren Bedürfnissen passen. Wann waren Sie zum letzten Mal von einer Marke begeistert? Egal, ob stationär oder digital, B2C oder B2B: Manche Firmen scheinen Kunden nicht zu wollen. Und wundern sich am Ende, warum der Umsatz nicht stimmt. Die Marken- und Kundenexperten Franz-Rudolf Esch und Daniel Kochann erklären, wie Unternehmen den Kunden wirklich in den Mittelpunkt Ihres Handelns stellen, die Kundenreise analysieren und das Erleben an den Kontaktpunkten so steuern, das Wow-Erlebnisse entstehen. Am Ende einer begeisternden Customer Journey stehen Kunden, die gerne wieder kommen. Der Weg zum Ziel: fünf Schritte, die systematisch zu durchlaufen sind!
Bulletin Of The Atomic Scientists
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Author :
language : en
Publisher:
Release Date : 1953-05
Bulletin Of The Atomic Scientists written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1953-05 with categories.
The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Bulletin Of The Atomic Scientists
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Author :
language : en
Publisher:
Release Date : 1966-06
Bulletin Of The Atomic Scientists written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966-06 with categories.
The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.