The 1988 New York Hispanic Market
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The 1988 New York Hispanic Market
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Author :
language : en
Publisher:
Release Date : 1988
The 1988 New York Hispanic Market written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Consumers' preferences categories.
The Power Of The Hispanic Market New York Hispanic Market Study March 1988
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Author :
language : en
Publisher:
Release Date : 1988
The Power Of The Hispanic Market New York Hispanic Market Study March 1988 written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Consumers categories.
Hispanic New York
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Author : Claudio Iván Remeseira
language : en
Publisher: Columbia University Press
Release Date : 2010
Hispanic New York written by Claudio Iván Remeseira and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with History categories.
Over the past few decades, a wave of immigration has turned New York into a microcosm of the Americas and enhanced its role as the crossroads of the English- and Spanish-speaking worlds. Yet far from being an alien group within a "mainstream" and supposedly pure "Anglo" America, people referred to as Hispanics or Latinos have been part and parcel of New York since the beginning of the city's history. They represent what Walt Whitman once celebrated as "the Spanish element of our nationality." Hispanic New York is the first anthology to offer a comprehensive view of this multifaceted heritage. Combining familiar materials with other selections that are either out of print or not easily accessible, Claudio Iván Remeseira makes a compelling case for New York as a paradigm of the country's Latinoization. His anthology mixes primary sources with scholarly and journalistic essays on history, demography, racial and ethnic studies, music, art history, literature, linguistics, and religion, and the authors range from historical figures, such as José Martí, Bernardo Vega, or Whitman himself, to contemporary writers, such as Paul Berman, Ed Morales, Virginia Sánchez Korrol, Roberto Suro, and Ana Celia Zentella. This unique volume treats the reader to both the New York and the American experience, as reflected and transformed by its Hispanic and Latino components.
Proceedings Of The 1998 Academy Of Marketing Science Ams Annual Conference
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Author : John B. Ford
language : en
Publisher: Springer
Release Date : 2015-02-05
Proceedings Of The 1998 Academy Of Marketing Science Ams Annual Conference written by John B. Ford and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-05 with Business & Economics categories.
This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
The Rise Of The Hispanic Market In The United States
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Author : Louis E. V. Nevaer
language : en
Publisher: Routledge
Release Date : 2015-06-03
The Rise Of The Hispanic Market In The United States written by Louis E. V. Nevaer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-03 with Business & Economics categories.
Not only are Hispanics the largest minority group in the United States, but Mexico is fast becoming our major trading partner, surpassing even Japan. In fact, the U.S. now has the fourth largest Spanish-speaking population in the world, after Mexico, Spain, and Argentina. How has this demographic group transformed the U.S. into a bi-lingual nation within the span of a generation? Why do Hispanics resist assimilation and insist on speaking Spanish in public life? And how can businesses effectively reach the emerging Hispanic consumer market with its estimated puchasing power of USD1 trillion by 2010? These questions constitute the single-most important marketing challenge for corporate America in the twenty-first century. This book examines the Hispanic worldview and how it informs people's economic decisions, both in the United States and across North America. It challenges the viewpoint that American culture will soon dominate its NAFTA trading partners, looks carefully at the market for Hispanic goods in the U.S. and the market for our goods throughout the Spanish-speaking world, and shows how marketeers are now reaching the Hispanic community domestically. The information and insights found here are essential for teachers, students, and professionals in the fields of international finance and world trade, as well as almost all areas of business, marketing, and strategic planning.
Statistical Reference Index
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Author :
language : en
Publisher:
Release Date : 1994
Statistical Reference Index written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Statistics categories.
Public Health Reports
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Author :
language : en
Publisher:
Release Date : 1989
Public Health Reports written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Public health categories.
Handbook Of Hispanic Cultures In The United States Sociology
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Author : Nicolàs Kanellos
language : en
Publisher: Arte Publico Press
Release Date : 1994-01-01
Handbook Of Hispanic Cultures In The United States Sociology written by Nicolàs Kanellos and has been published by Arte Publico Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-01-01 with Literary Collections categories.
Recovering the U.S. Hispanic Literary Project is a national project to locate, identify, preserve and make accessible the literary contributions of U.S. Hispanics from colonial times through 1960 in what today comprises the fifty states of the United States.
Hispanic Market Handbook
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Author : M. Isabel Valdés
language : en
Publisher: Gale Cengage
Release Date : 1995
Hispanic Market Handbook written by M. Isabel Valdés and has been published by Gale Cengage this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Hispanic American consumers categories.
A guide to understanding, reaching, and selling to Hispanic Americans. This volume provides background informaton, demographics and behavioural characteristics of major groups within this diverse market. Current case studies are included in this work.
Promoting Healthy Diets And Active Lifestyles To Lower Ses Adults
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Author :
language : en
Publisher:
Release Date : 1990
Promoting Healthy Diets And Active Lifestyles To Lower Ses Adults written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Diet categories.