The Rise Of The Hispanic Market In The United States
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The Rise Of The Hispanic Market In The United States Challenges Dilemmas And Opportunities For Corporate Management
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Author : Louis E. V. Nevaer
language : en
Publisher: Routledge
Release Date : 2015-06-03
The Rise Of The Hispanic Market In The United States Challenges Dilemmas And Opportunities For Corporate Management written by Louis E. V. Nevaer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-03 with Business & Economics categories.
Not only are Hispanics the largest minority group in the United States, but Mexico is fast becoming our major trading partner, surpassing even Japan. In fact, the U.S. now has the fourth largest Spanish-speaking population in the world, after Mexico, Spain, and Argentina. How has this demographic group transformed the U.S. into a bi-lingual nation within the span of a generation? Why do Hispanics resist assimilation and insist on speaking Spanish in public life? And how can businesses effectively reach the emerging Hispanic consumer market with its estimated puchasing power of USD1 trillion by 2010? These questions constitute the single-most important marketing challenge for corporate America in the twenty-first century. This book examines the Hispanic worldview and how it informs people's economic decisions, both in the United States and across North America. It challenges the viewpoint that American culture will soon dominate its NAFTA trading partners, looks carefully at the market for Hispanic goods in the U.S. and the market for our goods throughout the Spanish-speaking world, and shows how marketeers are now reaching the Hispanic community domestically. The information and insights found here are essential for teachers, students, and professionals in the fields of international finance and world trade, as well as almost all areas of business, marketing, and strategic planning.
Hispanic Customers For Life
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Author : M. Isabel Valdés
language : en
Publisher: Paramount Market Publishing
Release Date : 2008
Hispanic Customers For Life written by M. Isabel Valdés and has been published by Paramount Market Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Isabel Valdes' most recent book features a completely new analysis of Latino segments, based on how long Latinos have lived in the U.S. culture. These new segments provide an understanding not just of acculturation, but of how the length of time in country affects the way companies should position their products for Latinos. These descriptions will help you quantify and differentiate among people who are recent arrivals in the U.S., those who are third generation and beyond, and those who are second generation. In reality, a huge share of the Latino population was born in the United States and the majority of babies born today in the U.S. have Latino parents.Hispanic Purchasing PowerThe Selig Center for Economic Growth at the University of Georgia estimates that U.S. Hispanic purchasing power increased dramatically during the 1990s and has continued to rise into the 21st century, from $212 billion in 1990 to $736 billion in 2005, a 347 percent increase over the 15 year period. By 2010, Jeffrey Humphrey, director of the Selig Center, projects Hispanic buying power will top $1 trillion. By 2050, some estimates place the value of Hispanic consumer marketplace between $2.5 and $3.6 trillion. With exciting new case studies and a focus on grassroots marketing and the internet, Ms. Valdes gives you the data and analysis you need to move your Latino marketing to the next level.
The Rise Of The Hispanic Market In The United States
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Author : Louis E. V. Nevaer
language : en
Publisher: Routledge
Release Date : 2015-06-03
The Rise Of The Hispanic Market In The United States written by Louis E. V. Nevaer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-03 with Business & Economics categories.
Not only are Hispanics the largest minority group in the United States, but Mexico is fast becoming our major trading partner, surpassing even Japan. In fact, the U.S. now has the fourth largest Spanish-speaking population in the world, after Mexico, Spain, and Argentina. How has this demographic group transformed the U.S. into a bi-lingual nation within the span of a generation? Why do Hispanics resist assimilation and insist on speaking Spanish in public life? And how can businesses effectively reach the emerging Hispanic consumer market with its estimated puchasing power of USD1 trillion by 2010? These questions constitute the single-most important marketing challenge for corporate America in the twenty-first century. This book examines the Hispanic worldview and how it informs people's economic decisions, both in the United States and across North America. It challenges the viewpoint that American culture will soon dominate its NAFTA trading partners, looks carefully at the market for Hispanic goods in the U.S. and the market for our goods throughout the Spanish-speaking world, and shows how marketeers are now reaching the Hispanic community domestically. The information and insights found here are essential for teachers, students, and professionals in the fields of international finance and world trade, as well as almost all areas of business, marketing, and strategic planning.
Hispanic Market Power
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Author : Isaac Mizrahi
language : en
Publisher: Taylor & Francis
Release Date : 2023-05-03
Hispanic Market Power written by Isaac Mizrahi and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-03 with Business & Economics categories.
The U.S. Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how. Now more than ever, corporations operating in the US should see the Hispanic population at the core of their existing and future strategies, but many leaders believe Hispanic marketing is the same marketing you run for Anglos but translated into Spanish, or that all Hispanics are undocumented immigrants with no purchasing power, or that using Mariachis in their communications is the way to connect with this diverse segment. It’s time for a modern approach, and in this book, Isaac Mizrahi, one of the country’s leading voices in multicultural marketing, uses his unique experience as a corporate executive, agency CEO, and industry leader to help businesses grow by leveraging the booming Hispanic consumer segment to drive sales. Filled with straightforward talk, illustrative case studies, and pragmatic suggestions and recommendations, this book counterbalances academic books on the topic with little connection to day-to-day reality and other books with a more political standpoint. This is a business book created by a marketer for other marketers and business leaders looking to succeed in the U.S.
Hispanic Market Handbook
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Author : M. Isabel Valdés
language : en
Publisher: Gale Cengage
Release Date : 1995
Hispanic Market Handbook written by M. Isabel Valdés and has been published by Gale Cengage this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
A guide to understanding, reaching, and selling to Hispanic Americans. This volume provides background informaton, demographics and behavioural characteristics of major groups within this diverse market. Current case studies are included in this work.
Latino Boom
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Author : Chiqui Cartagena
language : en
Publisher:
Release Date : 2005
Latino Boom written by Chiqui Cartagena and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
A guide to succeeding in the Hispanic market that offers business owners tips for appealing to the three dominant Latino groups, influencing Hispanic teens, choosing the right market location, and more.
Hispanic Marketing
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Author : Felipe Korzenny
language : en
Publisher: Routledge
Release Date : 2011-07-15
Hispanic Marketing written by Felipe Korzenny and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-15 with Business & Economics categories.
Hispanic Marketing: Connecting with the New Latino Consumer is about using cultural insights to connect with Latino consumers. It’s about marketing strategies that tap into the passion of Hispanic consumers so that marketers and service providers can establish the deep connections they need for a successful campaign. This book provides an understanding of the Latino consumer that goes beyond simplistic recipes. This highly revised and expanded edition comes on the heels of new US Census figures: Hispanics now account for 53% of the US population growth since 2000, soaring to over 16% of the total population. Corporations are now realizing that they must incorporate Hispanic cultural values into their products, services, and communications. This edition reflects and responds to the profound changes the Latino market has experienced since the first edition. It considers the way in which changes in cultural identity, immigration, economics, and market synergies need to be addressed in a new relationship with Hispanic consumers. Twenty-five new industry case studies illustrate the chapters. These case studies show how brands from diverse categories have developed a cultural understanding of their Latino target and created campaigns that established strong bonds.
Marketing To American Latinos
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Author : M. Isabel Valdés
language : en
Publisher: Paramount Market Publishing
Release Date : 2000
Marketing To American Latinos written by M. Isabel Valdés and has been published by Paramount Market Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
CD-ROM contains: Photographs -- Charts -- Tables -- Television advertisements.
Win The Hispanic Market
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Author : M. Isabel Valdés
language : en
Publisher:
Release Date : 2012
Win The Hispanic Market written by M. Isabel Valdés and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Hispanic American consumers categories.
Every businessperson, from the boardroom to the mom-and-pop retailer, knows that without customer growth, there is little hope of business growth. In the United States today, the most growth is coming from customers of Hispanic origin and projections are that the trend will continue. Hispanics are younger, have more children, and are still forming new households. Corporations that ¿right-size¿ the growth opportunity and invest appropriately when it comes to their Hispanic customers increase their shareholder value and have continued success in the marketplace. The top experts who contributed to this book demonstrate how to do it right. WIN the Hispanic Market: Strategies for Business Growth by M. Isabel Valdés, a pioneer in in-culture marketing and strategy, taps into the expertise of more than a dozen contributors, from Wall Street executives to advertising and retail experts.
How To Win The Hispanic Gold Rushtm
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Author : Francisco Valle
language : en
Publisher: iUniverse
Release Date : 2003-10
How To Win The Hispanic Gold Rushtm written by Francisco Valle and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-10 with Business & Economics categories.
The California Gold Rush of the 1850's produced great financial rewards for those visionaries who anticipated the needs of a promising market. We are currently at the beginning of another great business phenomenon: The Hispanic Gold RushT of the 21st century. Organizations have made the penetration of the Hispanic market a key component of their strategic growth plans, and are certainly trying to do all the "right things" to leverage the potential that the Hispanic market offers. However, in spite of their massive investments of effort and resources, many organizations have experienced only limited success. How to Win The Hispanic Gold RushT explains how to succeed in marketing to Hispanics, presents key demographic data and cultural factors about the Hispanic population, and provides practical tools to help organizations better direct their resources. In addition, it describes four steps that can be implemented to significantly increase the penetration of this important ethnic market. To learn more about this book please, visit: www.HispanicGoldRush.com