The 21st Century Media R Evolution Emergent Communication Practices
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The 21st Century Media R Evolution
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Author : Jim Macnamara
language : en
Publisher: Peter Lang
Release Date : 2010
The 21st Century Media R Evolution written by Jim Macnamara and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Education categories.
The emergence of 'new media' and social media is widely discussed in contemporary society. However, media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields. Such approaches have created polarized views on media and communication, and fail to create an understanding of the interdependencies between these fields. This book expertly synthesizes competing theories and disciplinary viewpoints, integrates scholarly and cutting edge research, and examines international data from fast-growing markets including China, to provide a comprehensive, holistic view of the twenty-first century (r)evolution in media and public communication. The book identifies how the changes are located in practices rather than technologies and that these practices are emergent in highly significant ways. Engaging and accessible, the book is essential reading for media scholars and communication professionals, and a valuable text for courses in media studies, journalism, advertising, public relations, and organisational and political communication.
The 21st Century Media R Evolution
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Author : Jim Macnamara
language : en
Publisher:
Release Date : 2020
The 21st Century Media R Evolution written by Jim Macnamara and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
The emergence of what are called 'new media' and 'social media' is one of the most discussed topics in contemporary societies. Because media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields, polarized views have been created with cyberoptimists and celebrants on one side and cyberpessimists and skeptics on the other. Thus we lack an understanding of the interdependencies and convergence between disciplines and practices. The second edition of this book expertly synthesizes competing theories and disciplinary viewpoints and examines the latest data, including international research from fast-growing markets such as China, to provide a comprehensive, holistic view of the twenty-first century media (r)evolution. Dr. Macnamara argues that the key changes are located in practices rather than technologies and that public communication practices are emergent in highly significant ways. Engaging and accessible, this book is essential reading for scholars and professionals in media and communication and an invaluable text for courses in media studies, journalism, advertising, public relations and organisational and political communication.
Journalism Pr
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Author : Jim Macnamara
language : en
Publisher: Peter Lang Incorporated, International Academic Publishers
Release Date : 2014
Journalism Pr written by Jim Macnamara and has been published by Peter Lang Incorporated, International Academic Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Journalism categories.
This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in the field.
Organizational Listening
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Author : Jim Macnamara
language : en
Publisher: Peter Lang Incorporated, International Academic Publishers
Release Date : 2016
Organizational Listening written by Jim Macnamara and has been published by Peter Lang Incorporated, International Academic Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Communication in organizations categories.
This landmark study proposes and describes how organizations need to create an architecture of listening to regain trust and re-engage people whose voices are unheard or ignored. It presents a compelling case to show that urgent attention to organizational listening is essential for maintaining healthy democracy, organization legitimacy, business sustainability, and social equity.
Journalism Et Pr
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Author : Jim Macnamara
language : en
Publisher:
Release Date : 2014
Journalism Et Pr written by Jim Macnamara and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
Communication In Emergency Medicine
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Author : Maria E. Moreira
language : en
Publisher: Oxford University Press, USA
Release Date : 2019-08-05
Communication In Emergency Medicine written by Maria E. Moreira and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-05 with Medical categories.
Widely varying patient needs, a wide provider mix, significant power differentials, and a heightened emotional state all contribute to barriers in communication in the medical field and all of these elements are magnified in an emergency department. Communication in Emergency Medicine highlights key challenges to effective communication in Emergency Medicine that may be experienced by healthcare providers, students, nurses, and even hospital administrators. The text addresses these pitfalls by demonstrating how a mix of foundational communication techniques and leadership skills can be used to successfully overcome barriers in information exchange highlighted by real-life clinical scenarios with an emphasis on avoidable pitfalls. Chapters explore principles of communication, patient and family interactions, and communications within and outside of the healthcare system, rounding off with a number of case studies. The approach of utilizing the environment of an emergency department with high stakes conflicts faced every day by medical professionals distinguishes Communication in Emergency Medicine as an ideal resource for Emergency Medicine providers, with lessons which can also be applied in many other settings as well.
Elgar Encyclopedia Of Technology And Politics
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Author : Ceron, Andrea
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-10-11
Elgar Encyclopedia Of Technology And Politics written by Ceron, Andrea and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-11 with Political Science categories.
The Elgar Encyclopedia of Technology and Politics is a landmark resource that offers a comprehensive overview of the ways in which technological development is reshaping politics. Providing an unparalleled starting point for research, it addresses all the major contemporary aspects of the field, comprising entries written by over 90 scholars from 33 different countries on 5 continents.
Evaluating Public Communication
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Author : Jim Macnamara
language : en
Publisher: Routledge
Release Date : 2017-09-05
Evaluating Public Communication written by Jim Macnamara and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-05 with Social Science categories.
Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches. Chapters feature: • a review of 30 frameworks and models that inform processes for evaluation in communication, including the latest recommendations of industry bodies, evaluation councils and research institutes in several countries; • recommendations for standards based on contemporary social science research and industry initiatives, such as the IPR Task Force on Standards and the Coalition for Public Relations Research Standards; • an assessment of metrics that can inform evaluation, including digital and social media metrics, 10 informal research methods and over 30 formal research methods for evaluating public communication; • evaluation of public communication campaigns and projects in 12 contemporary case studies. Evaluating Public Communication provides clear guidance on theory and practice for students, researchers and professionals in PR, advertising and all fields of communication.
Media Influence Breakthroughs In Research And Practice
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2017-12-01
Media Influence Breakthroughs In Research And Practice written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-01 with Social Science categories.
In the digital era, users from around the world are constantly connected over a global network and they can connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand the influence of the global network on users. Media Influence: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effect of media on cultures, individuals, and groups. Highlighting a range of pertinent topics such as social media, media ethics, and audience engagement, this multi-volume book is ideally designed for researchers, academics, professionals, students, and practitioners interested in media influence.
Global Advertising Practice In A Borderless World
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Author : Robert Crawford
language : en
Publisher: Routledge
Release Date : 2017-07-14
Global Advertising Practice In A Borderless World written by Robert Crawford and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-14 with Business & Economics categories.
Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising works in practice, explored in three sections: globalising advertising in a media and communications context; advertising in a global world; and global advertising in a digital world. Covering past, present and potential futures, through an impressive ensemble of global advertising practitioners and academics, the book combines academic rigour with practical insights to provide a comprehensive analysis of the changing dynamics between advertising and globalisation. It will be of great interest to researchers, educators and advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies.