The Advertising Red Books Indexes
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Advertising Redbooks Advertisers Business Classifications Index
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Author : Lexisnexis
language : en
Publisher:
Release Date : 2009-12
Advertising Redbooks Advertisers Business Classifications Index written by Lexisnexis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12 with Business & Economics categories.
The Advertising Red Books
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Author :
language : en
Publisher:
Release Date : 2010
The Advertising Red Books written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Advertisers categories.
Advertising Red Bks 2004 E
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Author : LexisNexis (Firm)
language : en
Publisher:
Release Date : 2004
Advertising Red Bks 2004 E written by LexisNexis (Firm) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Advertisers categories.
The Advertising Red Books
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Author :
language : en
Publisher:
Release Date : 2008-12-01
The Advertising Red Books written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-01 with Business & Economics categories.
The Advertising Red Books Indexes
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Author :
language : en
Publisher:
Release Date : 2004
The Advertising Red Books Indexes written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Advertisers categories.
Advertising Red Books Advertisers Business Classifications 2015
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Author : Red Books Llc
language : en
Publisher:
Release Date : 2014-12-20
Advertising Red Books Advertisers Business Classifications 2015 written by Red Books Llc and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-20 with Reference categories.
13,500+ Advertiser profiles in the U.S. & Canada that spend at least $50,000 on national or regional advertising arranged by business verticals, which includes key personnel names & titles, brands owned and their advertising agencies. Second volume is an index to search by product categories by state, brands, personnel, S.I.C and N.A.I.C.S. codes.
Marketing Information
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Author : Michael R. Oppenheim
language : en
Publisher: Routledge
Release Date : 2013-10-31
Marketing Information written by Michael R. Oppenheim and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-31 with Business & Economics categories.
Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
The Basic Business Library
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Author : Eric Forte
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2011-11-30
The Basic Business Library written by Eric Forte and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-30 with Language Arts & Disciplines categories.
Everything you need to know in order to start, maintain, and provide service for a business collection, and to research virtually any business topic. Now in its fifth edition, The Basic Business Library is a modern sourcebook of core resources for the business library and the business information consumers and researchers it serves. This up-to-date guide also discusses strategies for acquiring and building the business collection in a Web 2.0/3.0 world and recommended approaches to providing reference service for business research. This text includes numerous real-world examples that cover market research, investment, economics, management and marketing. This is a single-volume guide to doing business research and managing business resources and services in a multitude of library environments. Readers will gain an understanding of the nature and breadth of providers of business information; learn the types and formats of information available; become familiar with key resources and providers in major categories such as marketing, financial information, and investment; and understand how to collect, use, and provide access to business information resources.
Standard Directory Of Advertising Agencies
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Author :
language : en
Publisher:
Release Date : 1987
Standard Directory Of Advertising Agencies written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Advertising categories.
Privatize This
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Author : Richard McGowan
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2011-03-03
Privatize This written by Richard McGowan and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-03 with Business & Economics categories.
This book offers an expert examination of the ideology and motives behind the privatization or the nationalization of an industry, based on real case studies. Is it always more effective and less expensive to use taxpayer dollars to engage private companies rather than have the government run enterprises itself? Do consumers always benefit from the privatization of services? What happens when privatization stops being an abstract, theoretical debate and is actually put to the test in the real world? Privatize This? Assessing the Opportunities and Costs of Privatization is the place to find out. Privatize This? provides a clear, easy-to-apply model for evaluating the pros and cons of the privatization process and then puts the model to work in examining nine real-world case studies—ranging from Spain's privatization of its cigarette industry to Pennsylvania's "state store system" for selling liquor. Throughout, the book focuses on the central issues of privatization—profit versus public good, protection from fraud and waste—while also showing how the recent economic upheaval has changed public opinion and public policy on privatization.